As a young extremely agressive rookie agent in 1974 - I encountered a full scale recession and home interest rates at 10% . I was new to my town( Raleigh , NC ) -and literally knew nobody .Perhaps I had just lost my mind ,as I quit my secure corporate accounting job to sell real estate .
All I heard was how bad it was but having a house payment, a wife and young daughter -I had to do it
I read books by Zig Ziglar "Get a Checkup from the Neck Up" ,Dale Carnegie's famous books, Think and Grow Rich -Ten Acres of Diamonds and then embarked immediately upon getting my GRI designation at UNC.
After about 3 months my broker-in-charge confronted me and said " young man you are more educated than 99% of the people in this business -you need to get out of this office and just go see people -like knocking on 50-100 doors a day -homes and businesses.Long story short -gave out over 500 business cards per week ,sent out hundreds of letters, called on expireds,FSBO'S -YOU NAME IT AND IN MY FIRST YEAR WAS A million dollar producer when the average home price was $25,000 and named Rookie of the Year.
BUT BUT BUT !! My broker sat me down one day and said " young Robert " as he called me -you can broker all the deals you want but if you do not invest in properties as you pursue your career you'll never make it "BIG TIME".
After buying rental houses using very creative techniques my wife and I started buying land and the rest is history.
My advice to all realtors today is to of course use Social Marketing but get back to the basics -The KISS METHOD and go see people .The business is out there but the internet and e-mail will not ever do it for you.
To see what I do today and it is real nice please visit www.landinvestment.net. or www.learnaboutland.com
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