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Single Property Websites: The Importance of a Custom Domain Name

By
Services for Real Estate Pros with Properties Online, Inc.

When you create a Listing Domains single property website, your website will have its very own property address domain name.

For example, if the listing’s address is 425 Maple Avenue, the domain name will be www.425MapleAve.com.

Having a custom domain name for your single property website has several important benefits. First of all, it is important in terms of search engine optimization, because you want people who look for details on this particular property to find your website. Ideally you want your website to be the first search engine result for the listing’s address – and a property website with a custom domain name increases the likelihood that this will be the case.

In addition, having an entire website dedicated to their listings, including a custom domain name, makes clients VERY happy. It shows dedication, professionalism and knowledge about the latest tools in real estate marketing. Buyers too are impressed by property websites with custom domains, for similar reasons – it gives them all the info they need in one place, and it demonstrates professionalism and attention to detail. A property website with a custom domain name will make your listing stand out in the crowd. Make sure you take advantage of this valuable feature.

Comments(2)

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Scott Taylor
Realty Center - Orlando - Ocoee - Orlando, FL
REALTOR

I'm going out on a limber here and I'm going to guess you're selling them, right? Do the search engines really have time to register a street address? How long does it take to get noticed by the search engines? My site real estate site took a long time.

Dec 09, 2009 07:00 AM
Jessica Maria
Properties Online, Inc. - Santa Rosa, CA
Communications Manager for Properties Online, LLC

You are correct ;). And - good question - it takes few days for the domain to register with engines. It works great when you type in the address of the property like the seller would, but to get a high ranking on a generic keyword like xyz real estate is not likely with a property site. Generic terms take much longer and need a lot of SEO to get noticed. For example, if you google: 12531 Oak Forest Drive, Gulfport - you should see a link in the top position to the property site. That site was created about 10 days ago. But if you just type in Gulfport Real Estate, you would have a hard time finding the site. Let me know if you have any additional questions ;)

Dec 09, 2009 07:35 AM