If They Like What They See, They Will Buy What You Are Selling

Reblogger Tammie White, Broker
Real Estate Broker/Owner with Franklin Homes Realty LLC


When selling your home, it is so important to package your property so that buyers want to make the purchase.  I use a professional stager and photographer to help "package" your home properly.  If you are interested in buying or selling a home in Franklin TN, please contact me at (615) 495-0752 or visit my website at www.TammieWhite.com.


Original content by Sharon Tara

If you want to sell your house, think of it as a product.  Prepare, package, and market it accordingly.

giftYou have a product for sale. 

Buyers have many houses to choose from.  

If you want them to choose yours, you better have the the most appealing packaging.  If buyers like what they see, they will buy what you are selling.

Before you list your house, it is important that you do your homework. 

First question:  Do you know who your buyer is?  If you are going to successfully set the stage for your house to sell, you need to know who your target audience is.  The features you highlight will be different for a family than for a single professional.

Know your buyer and prepare your house to appeal to that buyer. 

mom and childIf there is an elementary school in your neighborhood and young families currently living on your street, it stands to reason that your buyer will be a young couple with children or newlyweds planning to start a family.  If your house has three bedrooms and you are using one for storage and one as an office, you need to prepare these two rooms as bedrooms in order to better appeal to your target buyers.

peeking in window



Take a step back and really look at your house.  Look at your house from the buyer's standpoint and then offer them exactly what they are looking for. 

  • Create greater perceived value with fresh paint and new carpet. 
  • Create greater perceived space by removing half of what's in the closets. 
  • Arrange furniture to define space and function.
  • Remove all personal items that make it your home.
  • Clean from top to bottom
  • Highlight the features that would be appealing to your target buyer.










Professional Home Staging services for the New Hampshire Seacoast

Portsmouth      Rye      Hampton     North Hampton      Exeter      Dover  



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Mary Lockman
Windermere Real Estate Methow Valley - Winthrop, WA
Methow Valley Real Estate

This is great reinforcement even for agents.  Beautiful job on this post.  Where I live, I am the photographer, have lots of professional level equipment and it makes a huge difference.  Staging too I am so rural that it is important to help with many hats.  THe challenge here in a remote area is really fun though.  Great thoughts great blog for any one, consumer or agent!

Dec 09, 2009 08:43 AM #1
Sonja Babic
Sonja Babic/PRIME Realty NC, LLC - New Bern, NC
New Bern NC, PRIME Realty NC, LLC

Great info and it is so important now days more then ever. With inventory still being very high you have to make sure your listings look their best. Thank you

Dec 09, 2009 08:44 AM #2
Franklin & Brentwood, TN Homes Mike Nastri
Keller Williams Realty - Franklin, TN
It matters to us as much as it matters to you.

Great advise from Sharon and very worthy of the repost Tammie, thanks for putting it out there again.

Dec 09, 2009 12:27 PM #5
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Thanks for the reblog, Tammie!  I'm so glad you found the post worthy!

Dec 10, 2009 01:51 AM #6
Dee Mayers
Covina, CA
San Gabriel Valley, CA


Great advise for the seller, and I like the visual affect, very nice.

Dec 21, 2009 06:37 AM #7
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thanks for the post.  Great tips. Sellers should read it . Happy New Year .

Dec 27, 2009 12:19 AM #8
Not a real person
San Diego, CA

Happy New Year!

Dec 27, 2009 05:35 AM #9
Judy Greenberg
Coldwell Banker Long Grove - Buffalo Grove, IL
Coldwell Banker - Buffalo Grove - Long Grove Homes

This is a wonderful post, and I go through the same logic when listing a home. 

Dec 27, 2009 01:50 PM #10
Charles Stallions Real Estate Services
Charles Stallions Real Estate Services Inc - Gulf Breeze, FL
Buyers Agent 800-309-3414 Pace and Gulf Breeze,Fl.

Certainly true in any case Tammie, enjoyed the post and wanted to wish you a Happy New Year.

Dec 29, 2009 01:22 PM #11
Susan Brown
Keller Williams NE, Kingwood Texas (Humble & Atascocita too) - Kingwood, TX

Tammie - Great choice for a reblog.  It is important to think like a seller not a dweller.  (Someone told me that awhile back and I can't give them credit since I don't remember who said it!)

Dec 31, 2009 02:29 AM #12
Rebecca Gaujot, Realtor®
Vision Quest Realty - Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

Tammie...glad you reblogged this post, as I missed it.  Great advice.

Dec 31, 2009 04:26 PM #13
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Franklin TN Homes for Sale
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