Remember, the Purpose of an Ad is to get the calls - not to sell the property

Remember, the Purpose of an Ad is to get the calls - not to sell the property

Follow the step by step system for the body of your ad to maximize your
number of prospects

Step 1 - Use your ad skeleton and make a list of all the features of the
property, minimum 20.

Step 2 - Physically cross off the features that the majority of people are
not seriously looking for.

Step 3 - Your goal I to have 3 or 4 features left. Isolate them and add
filler that is not features. Your goal is about 25 words Including
you and your company’s name and contact number.

Step 4 - Test it, tell your ad to some honest people or business
associates. If they are striving for more information you likely
have a winner!

Lyndon Sommert

Advance Real Estate Training Inc./Realty Executives Leading

Owner/Broker

lyndonsommert@realtyexecutives.com

Ph: 780-962-9696

www.leadingsells.com