As Christmas rapidly approaches, there is overwhelming evidence that the majority of independent insurance agents still believe in Santa Claus. And this year, like recent years past, looks like they will be more disappointed than ever.
Why? Because once again, Santa will fail to deliver a return to a more profitable hard market, more favorable economic conditions, and decreased competition from the direct writers.
What about the agents who did not sit back and wait in 2008, in other words, they went out and bought their own presents. They did not sit back and wait to "see what will happen next year."
What were the most popular gifts of the fastest-growing agents in 2009? Great question.
- Online marketing strategies that included a well-designed and well-marketed Virtual Insurance Office, social media presence, email marketing, targeted search engine marketing, and more.
- A powerful lead management and database marketing tool that knows exactly what to say and when to say it, AND allows you to market and cross-sell to both new and existing customers.
- Effective training programs to educate and motivate even the most jaded team members.
- Profitability and growth. REAL growth - not row, row, roll your shell game growth.
- The best present of all: excitement and belief in themselves and their agency.
For these agents, 2009 was the greatest year ever.
Imagine what would have happened if Chris Paradiso - the August Rough Notes cover marketing agent of the month entitled "Dinosaur to DYNAMO" - had sat back and waited for jolly Chris Kringle to hand him the 100% growth rate he achieved in 2009. Instead of national recognition, he would have been left holding a stocking full of coal and a belly full of regret.
And what about Paul Murphy? Instead of seeing newly-written policies grow from 367 in 2007 to 1,500 in 2009, he would be left out in the Malden, MA cold while the direct writers dumped mountains of snow-covered advertising on top of his head. Instead, he delivered more supplies and donations to the local food bank than they knew what to do with.
The bottom line: every agent in the country knows exactly what they NEED to do to GROW their business.
If they don't, there is no short supply of people willing to TELL them.
The question is: ARE YOU WILLING to take that exciting first step?
Sure it can be intimidating, but it beats the heck out of waiting for Santa to come down the chimney.
Make 2010 the greatest year ever for your agency. Don't wait to "see what happens" next year.
Contact Astonish Results TODAY to learn how you can achieve the same results as Chris and Paul. They will have an incredible Christmas this year, and are more than happy to personally share their stories when you are ready: where they were, where they are, and where they're going. They have partnered with the ONLY and GREATEST digital marketing system in the industry. Will you?
Call us TODAYat 888.899.1936 or take the 180-second tour at astonishresults.com. Have a great holiday!
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