Here's the follow-up to this post Home Sellers Can See the Difference.
I've see lots of agents say they take their own pictures and they are "just fine" or "good enough". I realize that great photography will not sell a home, but it will spark more interest. Also, showing potential clients the power of professional photography when laying out your marketing plan for their home, stresses your commitment to success. I know another concern for hiring a photographer is cost but you may be surprised how affordable it can be. For example, my rates start at $75 and I can provide packages based on number of pictures not just the size of the home.
Here are some comparisons that show how added lighting, proper equipment and computer enhancing skills can turn the pictures from "Just Fine" to "Great".
90% of the time I will replace the sky with an attention grabbing one and adjust the contrast to make the main photo "pop".
Extra lighting helps show the window view without leaving the inside too dark.
Darker spaces also benefit from multiple flashes to cut down on shadows.
Color correction tools in Photoshop will help show a more accurate picture of diffucult spaces.
A wide angle lens is a must for those smaller spaces!
As a side note, the home owner was unhappy with the first photo I took of the Master Bedroom, so I immediately offered to come back and re-shoot. It's all about keeping the customer happy! I don't have the original Master Bedroom photo, but here's my Before & After.