Can You See the Difference?

Services for Real Estate Pros with AMH Creatives

Here's the follow-up to this post Home Sellers Can See the Difference.


I've see lots of agents say they take their own pictures and they are "just fine" or "good enough".  I realize that great photography will not sell a home, but it will spark more interest.  Also, showing potential clients the power of professional photography when laying out your marketing plan for their home, stresses your commitment to success.  I know another concern for hiring a photographer is cost but you may be surprised how affordable it can be.  For example, my rates start at $75 and I can provide packages based on number of pictures not just the size of the home.


Here are some comparisons that show how added lighting, proper equipment and computer enhancing skills can turn the pictures from "Just Fine" to "Great".


90% of the time I will replace the sky with an attention grabbing one and adjust the contrast to make the main photo "pop".


Extra lighting helps show the window view without leaving the inside too dark.


Darker spaces also benefit from multiple flashes to cut down on shadows.


Color correction tools in Photoshop will help show a more accurate picture of diffucult spaces.


A wide angle lens is a must for those smaller spaces!


As a side note, the home owner was unhappy with the first photo I took of the Master Bedroom, so I immediately offered to come back and re-shoot.  It's all about keeping the customer happy!  I don't have the original Master Bedroom photo, but here's my Before & After.


Comments (7)

Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Great examples of the difference it makes in having good pictures. Thanks for sharing.

Dec 10, 2009 09:32 PM
Emily Medvec
eXp Realty LLC - Santa Fe, NM
Realtor | Serving Santa Fe & Northern NM

Pictures continue to be worth 1000 words! Your post and examples demonstrate what a difference a professional can make in marketing real estate. Your OH community is fortunate to have you available. You might even consider a future career in real estate as you clearly have technology and communication skills demonstrated here.

Before I relocated to Santa Fe, New Mexico, I spent 25 years behind the camera using my imagination to create advertising art and strategic marketing campaigns for global corporations. You can see a portfolio at

Today, my interest beyond practicing Santa Fe real estate full time is to contribute to changing the look of real estate advertising which frankly appears not have changed for decades. One of my niche markets is helping creative people with their real estate needs by finding them a live/work or home and studio space they can afford in Santa Fe or northern New Mexico. 

Good luck in your efforts to help realtors see and appreciate the value of engaging an ASMP professional.

Dec 10, 2009 10:33 PM
Ed Newman
Alamo Infrared, LLC - Midvale, UT

It is amazing what a polarizing filter and a wide angle will do outdoors, and wide angles, slaved flash and a star filter will do indoors and we aren't talking about a lot of money. You have a great post here!

Dec 10, 2009 11:28 PM
Michael Cole
CPG Tours - Orange, CA

Hi Anna,

Great examples. And you are right on about people that say "good enough." I don't think they realize just how critical the photos really are. I saw a study recently (I wish I could find it again) that said photos are second only to pricing in attracting potential buyers.

Dec 11, 2009 09:49 PM
Gene Allen
Fathom Realty - Cary, NC
Realty Consultant for Cary Real Estate

Thanks for the info and the photos.  Shots do look great.

Dec 12, 2009 10:48 AM

Thanks for sharing.  Your shots are so much clearer and better thought out in terms of position of camera, etc.   

To be frank, the original shots were not as bad as I have seen on far too many realtor sites.

Dec 14, 2009 09:14 AM
Michelle Green
HER Realtors Michelle Green & Associates - Parma, OH

Photo's are very importantin the marketing of a many agent's just snap and go, there is always a better angel, options of more or less lite, etc. to make a great photo and one that's true to what you see with your eye's, when you actually view the home. I can't even keep track of how many times a buyer has said to me "this looked completely different in the pictures"!

Jan 11, 2010 09:08 AM