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Should Real Estate Agents Handle Their Own Photography?

By
Services for Real Estate Pros with OmniQuest Media Labs - Obeo Distributor

Coming from a person that owns a marketing and media company you might be surprised, initially, by my answer, YES!

Agents should handle their own photography if they have training in real estate photography, they have the time and if they want to. That's it! Only three questions an agent needs to ask themselves.

The trouble is most agents have no training, they find the time, quickly, at the time of the listing and the only reason they want to is to save money.

The result, usually, is substandard hurried photography in a home that wasn't properly prepared. I find some of my leads by going through local listings and looking for bad photography. Leads are plentiful! You would probably be surprised at the number of Agents/leads I talk to who tell me their photos are "good enough". Good enough for you maybe because they were free but for buyers who are comparing your listing to hundreds of others that are great photos and make a positive first impression, your photos may not be good enough. 

Photography prices are coming down drastically! New companies, like mine, are springing up all over the place. As a result of the competition, customer service is going up and prices are coming down. A Photography/Videography company should have your listing completed and syndicated within 24 hours.

The internet has really done the sales person and real estate agents especially a disservice. Now we have to make two first impressions, our online impression and our "in-person" impression. If either one is off we have to work twice as hard to achieve our goes. The other side is that if both first impressions are on, well that makes our job easier. Ypu will not get a chanvce to make a good "in-person" impression if your online impression is bad or substandard.

I know some of you probably aren't worried about your online impression. Well let me remind you that much of the time you are dealing with people that are making the largest purchase of their lives and need someone to count on to walk them through it. If you don't exude competence and success in real estate online you'll never get the chance to do it in person.

Also, when an agent tells a seller that they to market their home by having it professionally photographed including multiple virtual tours with a professional voice over, panos/360's and maybe shoot video along with a micro site of just their home, as well as mass syndication on a multitude of websites and have it all done within 24 hours of listing, who do you think the sellers are going to trust to list their home? Not the guy posting on the mls and his $30 /month nonoptimized site. To a seller, this sounds like you are going to spend a lot of time and money marketing their home. The sellers will be astounded that their property is going to be marketed in what seems to be such an elaborate way. They can actually see and share the work that you're doing for them. In most markets an agent can have all of that work done, except video, for less than $100.

So is photography worth doing yourself?

Below is a great video I found on YouTube by  St Louis Realtor Sid Cameron, explaining why professional photography is so important.

 

 



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Comments(4)

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Sonny Kwan
Quantum Group Commercial - Residential - Lease Seattle, WA - Mercer Island, WA
206-819-8228
Jeff, Great blog and video , this really hits home for alot of agents, but not all of them do this.
Dec 11, 2009 06:50 PM
Karen Anne Stone
New Home Hunters of Fort Worth and Tarrant County - Fort Worth, TX
Fort Worth Real Estate

Jeff:  I think your question could better be phrased as "Should real estate agents who have almost no clue what they are doing with a camera... other than pointing and shooting... handle their own photography ?"  I have a Canon Rebel XTi... and I think I do a decent job.  Could be better, but not bad... not bad at all.  I then put my pictures into my Picasa free software... which allows me to make some changes.  I am quite satisfied with the result.  So are my sellers.

I am sure that a professional photographer could do a better job... but both myself and my sellers are just fine with what I do.

Dec 11, 2009 06:59 PM
Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate

Great photos are really important. I agree with your line of thinking..if the agent can do an excellent job then that is fine. If you are going to take crummy shots you should consider hiring a pro!

Dec 11, 2009 11:30 PM
Julia Odom
Select Realty Professionals - Chattanooga, TN
Chattanooga Homes for Sale

I have a series: Lazy agent of the week. It's almost always reeeeaaallllly bad photography. I'd like to see our local MLS sponsor a photography for RE class. It never fails to amaze me some of the high end listings with horrid photos. I'd be ashamed.

Dec 11, 2009 11:58 PM