"Social Media Sushi" - Developing a Social Media Strategy Part IV

Real Estate Agent with Fathom Realty West Sound WA State 52404

Okay, so this post marks the 4th installment in this series on 'Developing a Social Media Strategy.'

So far, we've realized that "Social Media is a Conversation, not an Advertisement!"

We've answered "The 'WHY' of Social Media?" (Why We should Make it Part of our Annual Marketing Plan)

And, the importance of "Taking AIM" (Audience, Image/Brand, and Message)

This week, we're going to start to unwrap the various tools that are available for you to create, package, and serve up your message so that it reaches your intended audience(s).

Serving Up Social Media Sushi


Samurai Real Estate Professionalsocial-media-sushi

Anyone who knows me will tell you that my favorite food is sushi (next to fresh cracked crab, of course!).

In a former life, I was the Export Sales Manager for a mid-sized corporation and traveled to the Pacific Rim on business. During that time, I made two trips to Japan which I thoroughly enjoyed. The Japanese people have a fascinating, time-honored culture, but more importantly, they have TONS of sushi! Just about every street has a restaurant that contains a conveyor belt packed full with every conceivable kind of fresh sushi. Each plate is color-coded to determine the cost of the sushi. You simply pull a plate off the conveyor, pork out, and the waitress tallys up the stack of empty plates when you're finished.

to-blog-or-not-to-blogAs Real Estate professionals, utilizing the various Internet technology tools, we become masterful sushi chefs serving up delicious platters of fresh social media content!

To Blog or Not to Blog

One of the first basic steps in developing your social media strategy will be to determine how you're going to generate/publish your content, and then how that valued content will be distributed effectively. Authoring a blog isn't for everyone. Like any kind of effective marketing method, it takes time, effort, and commitment.

In my own journey, I started blogging back in 2005. I created a blog on Blogger.com and also posted articles on MySpace (although, I don't think MySpace really counts). I doubt anyone ever read any of my posts on either platform. For the most part, it felt like I was talking to a brick wall.

ActiveRain, the Change Agentactiverain-rocks

However, during the Summer of 2006, things changed dramatically when I joined the newly launched ActiveRain network. ActiveRain offered a fun, encouraging, non-threatening environment to learn the blogging ropes. In those early days, even before we reached our first 1000 members, it was like the TV show 'Cheers' where everyone knew your name.

From there, another ActiveRain member, Mark Flanders, and I went on to create our own local WordPress blog SOUNDBITEBLOG. Eventually, I created a 3rd blog, CrabbingInTheHood, to share about one of my favorite recreational pastimes.

Now obviously, given the fact that you're reading this article, you're probably a member of ActiveRain, and have already begun your blogging adventure! You've made an excellent choice of where to begin, especially if you've elected to upgrade to RainMaker status. Not that there isn't enough value as it is with a free membership, but RainMaker status enables your blog content to be crawled and indexed by the search engines, thereby dramatically improving your chances for consumers/potential clients to find you through organic search results.

Those 'Other' Networks

Still yet, for those of who aren't necessarily involved only in the real estate business, there are some additional blogging platforms for your consideration:

BlogEngage.com    Blogster.com     WordPress.com     Blogger.com    LiveJournal.com    TypePad.com

What you'll find is that some blogging networks don't provide you with very much exposure or ranking with the search engines. You can advertise and promote your blogsite URL (Uniform Resource Locator - the Internet address for your blogsite), and achieve some measure of traffic. But your 'Find-a-bility Factor' - the chances of having your content/articles pull up on consumer searches will be greatly limited.

wordpress-is-a-viable-optionWordPress isn't a Dirty Word

Ultimately, one long-term goal you might want to set for yourself would be to eventually have your own WordPress.org site. Granted, not everyone has the necessary technical skill-set to successfully create, launch, and maintain their own WordPress blog. It can be a rather daunting undertaking. There are many resources here on ActiveRain to explore this possibility. Well-known AR veteran, Maureen McCabe, founded the group "WordPress Blog." You can also access the "Where to Start" page at WordPress.org.

And then there are those folks who either don't have the time or don't want to bother with all the techie stuff, and will pay someone to build them a custom blogsite, such as The Real Estate Tomato.

Right as Rainright-as-activerain

But for less than $500 a year, becoming a RainMaker here on ActiveRain simply makes good sense, especially in the formative stages of your social media journey, and is tough to beat. In addition, you'll benefit greatly by the relationships you develop with potential referral partners, and the sheer wealth of valuable knowledge being shared freely everyday!

Your blog on the ActiveRain network is an excellent place to begin generating your own unique content, and can serve as the Social Media conveyor belt to distribute your appetizing articles to consumers/potential clients who are hungry for quality, relevant, and practical information. Bon Apetite!

For Additional Articles in this series:

"Developing a Social Media Strategy, Part 1"

"The 'WHY' of Social Media - Developing a Social Media Strategy, Part II"

"Taking AIM: Developing a Social Media Strategy, Part III"

To Access the entire 'Blog Tips for Rain Drips' series, go HERE.

~     o     ~     o     ~     o     ~     o     ~     o     ~

Rich Jacobson is a licensed real estate professional providing knowledgeable empowerment and relentless representation for his clients of residential properties and vacant land throughout all of Kitsap County WA and portions of Pierce, Mason, and Jefferson Counties. You can also find him at KitsapLife.com, SOUNDBITEBLOG, Crabbing in the Hood, Facebook, Twitter, or e-mail:  kitsapagent@gmail.com


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Rich Jacobson is a REALTOR® and licensed Broker with Fathom Realty. He's a Crab Hunter, Clam Digger, and Oyster Shucker, skilffuly vanquishing anything in a shell! He is the Social Media Evangelist for Life on the Kitsap Peninsula & The Western Puget Sound in scenic WA State.


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Lorraine or Loretta Kratz
Crescent Moon Realty, Inc. & Land N Sea Auctions. - San Marcos, CA
Certified Negotiation Consultants

Becoming involved in the social media world, takes on an entirely different meaning and focus. I find all your recommendations to be helpful. The challenge is that many who start do not have the follow-through or the consistency, which dimishishs there results.

Dec 22, 2009 12:23 AM #41
Barbara Altieri
Kinard Realty Group Fairfield and New Haven County CT Real Estate - Shelton, CT
REALTOR-Fairfield County CT Homes/Condos For Sale

Rich -- Lots of great info here.  I am bookmarking so I can check into your series and learn more.  Thanks for taking the time to put this together. 

Dec 22, 2009 01:07 AM #42
Barbie Burke
Respect Realty - Tempe, AZ

What a great analogy with food and social media!  That is something we all can relate to.  I am a big fan of social media and am using it and promoting it.

Dec 22, 2009 01:16 AM #43
Richard Green
U.S. Cybertek, Inc. - Houston, MO

To answer William James Walton, Sr.'s question:  Wordpress.com is a blog that is hosted by wordpress.com (Or more specifically the parent company: Automattic).  There is limited functionality available to a wordpress.com website (Automattic will only let you use certain widgets and plugins).  When you host your own Wordpress.com website, the sky is the limit.  You can use the Wordpress content management system and add whatever content you want to it.  There are many companies that offer custom wordpress.org websites such as The Real Estate Tomato that Rich suggested or Agent Success by U.S. Cybertek, Inc.  Great post Rich!

Dec 22, 2009 01:52 AM #44
Paul McFadden
Paratex - Seattle, WA
Pest Control, Seattle, WA.

Rich: Thanks for summing up all the different mediums. I appreciate it. To me, social media is important and relevant. Does it lead to more business? Yes, indirectly through the relationships I've built. Thanks again for the post. I appreciate the ongoing education!

Dec 22, 2009 01:58 AM #45
Harold Watts
Teles Properties - Palm Springs, CA
Palm Springs Real Estate Blog


Social media Sushi got my attention.  It can be very daunting for anyone to get started in the world of social media.  I have been a member of AR since 2007 and was a good place for me to start blogging.  Even though I strayed away from writing for 12 months, I have found my back to AR. 

I love this site because of the interaction of the members and the wealth of knowledge available at my fingertips.  I also have a WordPress blog outside of AR and I learned how to use WP from the many blog post here on the site.  Thank you for your insights.

Dec 22, 2009 02:24 AM #46
Neil Venketramen
Chicago, IL

I like the headline - very captivating


It is no better time for us right now to build a social media brand and dominate. Thanks for the insight

Dec 22, 2009 02:57 AM #47
Jim Paulson
Progressive Realty (Boise Idaho) www.Progressive-Realty.info - Boise, ID

Rich,  nicely done!

One huge difference between Social Media and Sushi is the cost (and lack there of)!

I too love Sushi so I had to learn how to start making my own at about 1/100th of the cost.  I think one pound of Fresh Ahi (Tuna) or Salmon can be mixed with 10 pounds of rice.

Give a man a fish and he eats for a day.

Teach a man to make sushi out of it and he can eat for a week!

A smart man learns to fish so that he can have fresher sushi and eat happily ever after sharing the virtues of it on their blog!

Dec 22, 2009 03:29 AM #48
Rich Jacobson
Fathom Realty West Sound - Poulsbo, WA
Your Kitsap County WA Real Estate Broker

Jim:   Yeah, sushi can get rather expensive! But there's a time/energy investment to social media though!

Neil:   Catchy titles are a great way to hook your readers

Harold:   My point exactly!...Best of luck to you with your WP blog!...

Paul:   You're welcome! Best success to you in the coming New Year!...

Brian:   Great follow-up comment, thanks!...

Dec 22, 2009 04:06 AM #49
Rich Jacobson
Fathom Realty West Sound - Poulsbo, WA
Your Kitsap County WA Real Estate Broker

Barbie:   I hope that something I've shared is helpful to you. Great success to you in the coming year!

Barbara:  Totally my pleasure!...Have a great Holiday Season!...

Lorraine & Loretta:   They say that only 4% of those who start blogging stay with it after the 1st 3 months!...

Dec 22, 2009 04:27 AM #50
Rich Jacobson
Fathom Realty West Sound - Poulsbo, WA
Your Kitsap County WA Real Estate Broker

Joe:   It can be a great tool, but it's a bit daunting for many folks!...

Irene:   Modest cost, Huge Return. Yep, that's ActiveRain!...

Tony:   Thanks, man! Hope you have a really awesome New Year!....

Jennifer:  Nice to see your face pop up!...Yes, AR has been the motivating force for many of us!....

Dec 22, 2009 04:31 AM #51
Rich Jacobson
Fathom Realty West Sound - Poulsbo, WA
Your Kitsap County WA Real Estate Broker

Kate:   Baby steps, Kate. Small bites and keep on a chewin!


Joel:  Thanks for taking the time to read it!....

Larry:   Thank you, Mr. Miyagi!...

Lisa:   AR has had a tremendous foundational impact on all of us!

William:   Consistent blogging is just like any other normal daily marketing activity that you perform. It is simply a part of your routine. There are ways to make the process easier, which I will touch on in my series. WordPress.com limits you in the extent of customizing your blog, and it typically doesn't rank as well. WordPress.org allows you virtually limitless customization and freedom to create/maintain whatever you want!

Bev:  Stay with what works for you!....

Lloyd:   Thanks, man! Have a very Happy Holidays and a super New Year!...

Dec 22, 2009 04:42 AM #52
Ann Nguyen
eXp Realty of California, Inc. - Truckee, CA
Lake Tahoe Truckee Homes For Sale

Hi Rich,

I just bookmarked this series. Another compelling article for blogging on Active Rain. So far the 2 blogs I wrote last week had landed on page 1 of Google...so I am a firm believer now.

Have a wonderful holiday season & wishing you a prosperous 2010!!!!

Dec 22, 2009 08:28 AM #53
Vickie McCartney
Maverick Realty - Owensboro, KY
Broker, Real Estate Agent Owensboro KY

Hi Rich~ I saw the word Sushi and had to stop by!  I bookmarked this and am going to come back when I have more time to focus. 

Dec 23, 2009 02:12 AM #54
Steven L. Smith
King of the House Home Inspection, Inc. - Bellingham, WA
Bellingham WA Home Inspector


You have done a great job of incorporating lots of valuable information in the confines of a very attractive post. Nice layout.

Dec 27, 2009 04:26 AM #55
Sara Bonert
Zillow - Atlanta, GA
Real Estate Internet Marketing

I like how you ask the question - to blog or not to blog - because blogging isn't for everyone.  That doesn't mean you can't have a social media strategy.  Maybe your strategy then is to comment on 15 blogs a day, still making you a very active and visable part of the AR community.

Dec 30, 2009 12:20 AM #57
Jill Schmidt
Aurora, CO

Thanks for your series.  It's really helped me on my path to learn and utilize blogging.

Jan 01, 2010 05:37 AM #58
Josh Gonzalez

Great post Rich, thanks for sharing with us.  You are not alone in the your interest for sushi.

Jan 29, 2010 06:09 PM #60
Cari Anderson
Danville, CA

Thanks and bookmarked. ~Doug

Jan 30, 2010 06:33 AM #61
Woody Willis
Century 21 American Properties West - Jacksonville, NC

I read all four installments and found them very interesting.  I am trying to get my arms around the whole social media thing and still keep balance for my agents.  I don't want to jump from platform to platform, but I do want to make sure that I devote the proper amount of time in order to produce a quality product.  I am continuing to research.  Thanks for the post.


Jul 09, 2010 07:50 AM #62
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