Free SEO Through Google Local Business Pages

Real Estate Agent with RE/MAX Executive Realty 91362

Hopkinton MA RealtorsWhether or not to write this article kind of had me torn. On the one hand I have always been willing to share my SEO knowledge to those at Active Rain and other social media sites that subscribe to me and I have become friends with.

In fact there are quite a few that call or email me when they have a question about search engine optimization (SEO).

Paying it forward has always been something I have done. Why is this so different? That is easy.

By following this article I am going to be giving other local Realtors the ability to compete with me on a local level through Google local business search.

While local search is a very small part of Internet optimization it is an extremely important piece of it.

Doing well in the local search means much more than just having a listing in Google Maps.

Local search is a competitive and increasingly critical space of the web that local businesses need to take seriously.

Those that have mastered the art of having a well indexed website, combined with an exceptionally written Real Estate blog can increase their business substantially, especially when combined with a coordinated social media effort.

People today spend hours in front of a computer. When a consumer wants to find a company or person to work with now more than ever they use the Internet as a tool. The days of grabbing the phone book often times have been replaced by our ability to type on a keyboard.

This could quite possibly be the best piece of FREE advice you read this week. This will work for anyone that has a business and wants to get noticed! So whether you are a mortgage broker, attorney, home inspector, home stager, or anything else for that matter listen up!!

In the screen shot above you will notice that I punched in Hopkinton MA Realtors. So whenever a consumer is looking to work with a local Realtor in my town guess who is in the #1 position! This did not cost me a dime and I am going to show you how you to can be in the Google list of the top seven results.

The 1st thing you are going to need to do if you have not already is claim your business in Google or if they don't have your company in their results to create your business.

For those that don't know how to do this here is a complete explanation: Claiming your listing at the local business center.

Once you have claimed your business you will need to go in and edit your listing. This is where you will need to make your profile stand out to the search engines. Above all else you will want to be as detailed as possible.

  • You will want to write a description about yourself or your company using the keywords you want to rank for.
  • Make sure you fill in all the contact information such as address, email and phone numbers.
  • Filling in all the categories are important....for example if you are a Realtor; Real Estate, Realtor, and Realty are good categories.
  • Add appropriate pictures of yourself/company
  • Add a video if you have one
  • Have others review your services: In other words a testimonial about you.

In fact if you know me and would like to write a recommendation for my profile that would be fantastic!

Below you are going to see a video from Web Pro News. I would highly encourage you to listen to it as you will pick up a few other advanced tips that will help your business rank locally in the Google map.

Remember this works for any kind of business not just Real Estate! So get going and get yourself some FREE exposure.


About the Author: The above Real Estate information on free SEO through Goggle local business pages was provided by BillRE/MAX Executive Realty Metrowest Massachusetts Gassett, a Nationally recognized leader in his field. Bill can be reached via email at or by phone at 508-435-5356.

Have a home to sell in Metrowest Mass? I have a passion for Real Estate and love to share my marketing expertise!

For Metrowest Massachusetts Real Estate and homes see  Massachusetts Real Estate. Want to have MLS access to beat other buyers to your dream home? Sign up with no obligation at my MLS Property Finder Site.

I service the following towns in Metrowest Massachusetts: Hopkinton, Milford, Upton, Southboro, Westboro, Ashland, Holliston, Mendon, Hopedale, Medway, Grafton, Northbridge, Uxbridge, Franklin, Douglas, and Framingham MA.

Click here to view Bill Gassett's Real Estate profile.


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Building lasting relationships by helping people move in and out of Metrowest Massachusetts for the last 24 years.

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Bill Gassett is a thirty-two year veteran to the real estate industry. He enjoys providing helpful information to buyers, sellers and fellow real estate agents to make sound decisions. His work has been featured on RIS Media, National Association of Realtors, Inman News, Placester, RESAAS, Credit Sesame and others.


Re-Blogged 7 times:

Re-Blogged By Re-Blogged At
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Real Estate Sales and Marketing
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Show All Comments
Rick Hendershot
BlogEasy for Real Estate Agents - International, IT

Hey Bill, Thanks for the great information.

Jan 01, 2010 03:37 AM #166
Beena Shah
Keller Williams Realty-Hoover - Birmingham, AL

Thank you Bill,

Any one can use these pointers on SEO, especially if it is generates FREE  presence on Internet. Have a great 2010!!!!


Jan 02, 2010 04:58 AM #167
Margaret C. Taylor
Century 21 New Millennium MD - Mechanicsville, MD
St Marys/Calvert/Charles MD Real Estate Agent

Thanks Bill,  This is the second time I've seen this information.  Now I must "just do it!".

Margaret C.

Jan 02, 2010 02:16 PM #168
jonathan Rivera


I really admire your savvy.  I've been telling agents all along that the future of search is favoring local results.  Search is the new Yellow Pages.

Combining that strategy with blogging and social media would have any REALTOR on the front page of Google.

Jan 03, 2010 02:55 AM #169
Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate

Thanks Jonathan. The beauty of this one is you don't need to have any experience with SEO in order to make it work.

Jan 03, 2010 02:58 AM #170
Cal Griffin
The Edisto Beach - Edisto Beach, SC
"Your Connection to Edisto Real Estate"

Bill what a Great Post!  I signed up about two years ago and it really works!  Keep the synergy flowing:)

Jan 04, 2010 01:32 PM #171
Wendy Rich-Soto, Realtor/Broker Associate
Keller Williams Realty, LA Harbor - San Pedro, CA
Getting you to your next with a zero failure rate!


This was awesome information...but what do you have to do to get to page one.  I can't even find myself on there but the ad is up now!  I tried to keyword but... yikes!

Jan 07, 2010 10:12 PM #173
Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate

Wendy - Did you listen to the video? You need to do EVERYTHING if you are in a competive market. Keywords are important. You need links from other sites. Make sure you have your address on your website along with all the pages offsite that link to it like yellow pages, ect.

Jan 07, 2010 11:09 PM #174
Don Wixom
RE/MAX Executives Nampa, ID - Nampa, ID
"Looking out for your next move..."tm

Bill, that's awesome advice!  Thank you so much for sharing! I'm on it!

Jan 18, 2010 02:38 PM #175
Joseph Keech
Blue Atlantic Properties - Leland, NC

Bill, you thanks for the advice! I was looking at some SEO stuff here and came across your post. I went back and edited my existing google business listing to include more relevant information and will add a video and more in the coming week. I created my google business listing a couple of years ago when I knew nothing about seo. Have a great week!

Jan 19, 2010 10:55 PM #176
Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate

Don & Joe - You are quite welcome. Good luck with creating your business listing for the Google Map!

Jan 19, 2010 11:07 PM #177
Katherine Fillman
Coldwell Banker Schmitt - Cudjoe Key, FL


I am moving to Vero Beach, Fl, so I won't be competing in your local market.  I sure appreciate your tips about google bc. In life, those that give, receive....thanks again!

Mar 05, 2010 10:42 AM #178
Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate

Ketherine - You are quite welcome. Good luck in your new venture and setting up your Google Business listing.

Mar 06, 2010 10:37 PM #179
Camille Haynes

Hi Bill -

Thank you so much for the info.  I am actually in the process of doing this now and I'm glad to see not many agents have done this. 

But I have a question for you: As an individual agent in an office for a major real estate company - should I just go ahead and claim my office's listing or should I create my own?  I would love to go ahead and just claim my office's listing (without letting anybody in my office know) but do I need to worry about any implication for doing that?  If I claim my office's listing I don't want to either loose any ranking I may have because I am notified I am not allowed to claim my office's listing or I happen to ever leave my office....  Any advice on this would be appreciated.

Mar 08, 2010 03:47 PM #180
Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate

Camille - Given the reasons you mention I would probably create your own Google business listing.

Mar 08, 2010 10:32 PM #181
Bill Desai
Bill Desai Real Estate Services, Ontario, CA Lic. #01029863 - Ontario, CA

Thank you so much Bill... I will be sure to follow the advise.

May 17, 2010 10:20 PM #182
Yasmine Awad
Premiere Plus Realty Co. - Naples, FL
Yasmine S Awad

Bill- You are awesome!!!!Thank you so much for the information.

May 18, 2010 04:35 AM #183
John Thomas
Primary Residential Mortgage Inc. - Newark, DE
First Time Home Buyer Expert

Hi Bill, Great Post, but I couldn't get the one link to work for you tube, it says private video.



Jul 05, 2010 07:48 AM #185
Bob & Leilani Souza
Souza Realty 916.408.5500 - Roseville, CA
Greater Sacramento Area Homes, Land & Investments

Great post, Bill...I'm arriving a little late in the comments section, but I just wanted to let you know that I re-blogged your post! :)


Aug 25, 2010 06:21 PM #187
Gina Tufano
Ask Gina & Company with Pearson Smith Realty - Sterling, VA
Ask Gina & Company, Northern Virginia Real Estate

Great SEO advice! Thanks for sharing! Hope the market in Mass is treating you well this summer!

Jul 24, 2012 05:29 AM #188
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