Zillow Announces Rental Listings!

Services for Real Estate Pros with Zillow

I have an investment property in Florida. In the last three years, twice I’ve listed it for sale. Twice I’ve ended up renting it. Twice I’ve relied on my agentto help me with the decision making that took me down this path to simply get the home occupied. It is a big reality that today’s real estate market is forcing many people, like myself, to wear the landlord hat because of market conditions.

Today I am excited to announce that Zillow is expanding its marketing services to not only include homes FOR SALE, but now also include the ability to market homes as being FOR RENT.

Zillowhas always been a little different than other real estate sites because our foundation is a data base of ALL homes, not just homes that are currently on the market. Today we have about 93M property records on the site, with about 3.6M of them having been flagged as being for sale. Because of this, we get people in all stages of home ownership, from renting to buying to owning.

According to the U.S. Census American Housing Survey 2005, there are 34M rental households in the US, with 53% of rentals being 4 units or less and 30% being single family homes. And when we look at the 8M+ people that visit Zillow each month, nearly 1M of them are exclusively renters with untold others “on the fence” on whether to buy or rent.

So what is Zillow’s new product?

  • Zillow offers a Featured Rental Listing for just $9.95 for 180 days. Featured Listings are sorted to the top of search resultsand receive six times more views than non-featured listings.
  • Rich rental listings can be created with unlimited photos and detailed property information, and you only have to post this information once for up to 180 days.

How will people find my Rental Listing on Zillow?

  • Of course we’ll have the standard search, but we couldn’t just stop there.
  • Zillow has built the industry’s first search by monthly payment– allowing users to simultaneously search for homes for sale and for rent based on a monthly payment they can afford. (monthly payment on homes for sale will be calculated using that day’s mortgage rate for a 30-year fixed mortgage rate, assuming 20% down)

Zillow’s goal is to help people make intelligent and informed choices in all stages of life – whether they are renting, deciding whether to rent or buy, shopping for a home today, refinancing, remodeling or just dreaming. With the addition of rental listings and search, we are giving our users another tool to help them throughout their decision making process.

Click here to experience the For Rent search on Zillow.

Announcement on the Zillow Blog.

Post a home for rent.  

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Re-Blogged 13 times:

Re-Blogged By Re-Blogged At
  1. Spencer Rascoff 12/15/2009 12:47 AM
  2. Trisha P Realty Group 12/15/2009 01:07 AM
  3. Laura Monroe 12/15/2009 01:17 AM
  4. Maureen McCabe 12/15/2009 01:38 AM
  5. Rebecca Gaujot, Realtor® 12/15/2009 01:41 AM
  6. Esko Kiuru 12/15/2009 08:45 AM
  7. Pat Fenn 12/15/2009 12:47 PM
  8. Katie Halle 12/16/2009 12:48 AM
  9. Patty Mortara REALTOR CRS | Hunterdon County (NJ) 12/16/2009 12:51 AM
  10. Hector G. Diaz 12/16/2009 01:04 PM
  11. Cheryl Ritchie 12/19/2009 02:10 AM
  12. Bob & Leilani Souza 12/20/2009 04:27 PM
  13. Bev Boeck 12/21/2009 11:26 PM
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Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

This is a good move for Zillow and will likely make it an even more popular real estate site.

Dec 19, 2009 01:56 AM #49
Theresa Molina, CRS, ABR, ASP 614-777-SOLD Central Ohio Spouses

Love it, Love it, Love it!  I will definitely use this new feature.  Thanks for the info.



Dec 19, 2009 02:09 AM #50
Cheryl Ritchie
RE/MAX Leading Edge www.GoldenResults.com - Huntingtown, MD
Southern Maryland 301-980-7566

That's a good piece of information to learn. Thanks for posting.

Dec 19, 2009 02:10 AM #51

Great information, thank you for sharing.  Make it a great day!!

Dec 19, 2009 03:27 AM #52
Sara Bonert
Zillow - Atlanta, GA
Real Estate Internet Marketing

Tom (#49) - That is a very big reason.  Even just by charging the $1.67 a month ($9.95 for 6 months), really dissuades abuse. 

Dec 19, 2009 03:33 AM #53

Sounds great.  I am a realtor that has put 5 listings into rentals to keep the people happy.  I don't know if I can afford to market for them but I may ask them to reimburse me.

Dec 19, 2009 03:56 AM #54
Ginger Foust
Certified Staging Professional - Oakhurst, CA
Home Stager Oakhurst CA, Dream Interior Redesign & Staging

Thank you Sara for sharing this information.  Love that there's now a place, other than Craigslist, for rental properties listings.  Will list a Huntington Beach rental home as soon as the renovations and repairs are completed. 

Dec 19, 2009 05:16 AM #55
Dana Scanlon
Keller Williams Capital Properties - Bethesda, MD
Bethesda MD- Award-Winning Bethesda Realtor

This should be a big help. Currently, any rental listing I have ends up on zillow automatically through an MLS feed -- except it shows up as "for sale". So I get calls asking me about buying my $4000 colonial listing... a home that would sell for $800,000 even in today's market. Will this change? I believe it comes to zillow through KWLS.

Dec 19, 2009 07:43 AM #56
Dana Voelzke
loanDepot (203) 733-9408 - Bethel, CT
Loan Officer/ First time home buyer specialist


This is a total nerd question, but I wondered if you had any information on if adding the rental info will affect the Zestimates. Thanks.

Dec 19, 2009 12:09 PM #58
Chloe Harford
Zillow - Seattle, WA

Dana (#57) sorry about that. We will convert listings like those you describe to rentals soon, as well as accept rentals feeds.

Great to hear all the positive feedback here. Thanks!

Dec 19, 2009 02:01 PM #59
Sara Bonert
Zillow - Atlanta, GA
Real Estate Internet Marketing

Dana- No, the a Rental fee won't affect the Zestimate. 

(Not a nerd questions! :)  I just found out this week I was a nerd by someone in our IT when I told them I shopped for a headboard on Craigslist by getting daily RSS feeds of matches in my outlook - I had no idea! haha Happy Holidays)

Dec 20, 2009 02:35 AM #60
Sandy McAlpine
Search Lake Norman Homes For Sale - Lake Norman NC

Neat idea and looks like it will bring even more consumers to the site. I wonder what the effect will be on Realtor.com?

Dec 20, 2009 06:11 AM #61
Bob & Leilani Souza
Souza Realty 916.408.5500 - Roseville, CA
Greater Sacramento Area Homes, Land & Investments

Sara, thanks for the news...I'm re-blogging this! :)


Dec 20, 2009 04:26 PM #62
Mike Henderson
Your complete source for buying HUD homes - Littleton, CO
HUD Home Hub - 303-949-5848

Some interesting marketing advice.  I hope a lot of people sign up to make rental searches easier.  I work with investors and want to know value.

Dec 21, 2009 11:36 AM #63
Ed Vogt
Midwest Properties of Michigan - Grandville, MI
Grandville, MI Midwest Properties

I think it sounds like a good idea, and not very cost prohibitive.  $10 for 6 months to millions of viewers.

Dec 22, 2009 12:22 AM #64
Karen Rittenhouse
www.JKKPropertyInvestors.com - Greensboro, NC
Real Estate Investor

I've been using Zillow with no charge and putting my listings on there.  I love Zillow and so do my clients.  Lots of free info for them.

Dec 22, 2009 01:17 AM #65
Dana Devine
Charles Rutenberg Realty - Apollo Beach, FL

this is great but 10 bucks....is there a free version?

Dec 23, 2009 01:40 AM #66
Sara Bonert
Zillow - Atlanta, GA
Real Estate Internet Marketing

Dana - It's $10 for 6 months, not per month.  Today this is the only option.  Stay tuned, may be more news around your question in early 2010.

Dec 23, 2009 02:30 AM #67
Balboa Real Estate San Diego, CA - San Diego, CA


It may be the market conditions in San Diego but 99.99% of my rental lsitings get rented in less than 2 weeks on Craigskist. I do get inquiries from Hotpads too. I will look into Zillow for sure, because it never hurts to expose a rental listing as much as possible. I NEVER use the MLS for rentals, I get no response and as soon as an agent sees they have to co-broke the rental fee, they are not interested. and that's fine with me!

Jan 10, 2010 06:50 AM #68

"Free" is really the best business model. Just look at Craigs'list. TreeHouseForRent is a free high-end alternative of all the costly rental listing websites. We're nationwide. See why.

Jan 11, 2010 06:59 AM #69
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