Agents that are successful at converting Internet leads follow a systematic plan, over an extended period of time. Only then will you be able to harvest the true fruits of your labor. Sadly a lot of real estate agents give up on Internet leads after only making one or two attempts to connect with them. With Internet leads your speed of response is key. In our experience, if you can combine speed of response with consistent contact over a two week time period, your odds of converting a lead to an appointment increase exponentially.
The 2008 NAR Profile of buyers and sellers states that of those who purchased a home last year the average buyer only searched for two weeks on their own prior to contacting a real estate agent. This was the underlining reason why we created our ten-day Internet lead conversion process. This program is a super aggressive system that focuses on making contact during that statistical 14-day window of opportunity.
We named this program “10 Days of Pain” because it is as painful for the consumer to receive as it is for the real estate agents to complete. The “10 Days of Pain” conversion program is a proven system and I’ll share it with you in detail in the coming pages. Your success using it hinges on your commitment to follow the program through to the end.
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