Marketing Agent or Salesman?? Choose your weapon.
I recently wrote a blog on relationships in business and questioned if indeed we are in a relationship business...yes of course we develop relationships by the natural interaction between two people - good ones and bad ones.
This blog takes the concept in a different direction - maybe even a different level.
Are we Real Estate Sales People? Or... are we Real Estate Marketers?
Marketers I say... I'll bet you will too!
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The prime job description of real estate agents today is not one of a salesman. Times have changed from 30 years ago when people in the real estate profession were truly in sales. I read a blog written by Jay Beckingham titled "SALES! It's not a dirty word!" That blog triggered me to write my opinion on the topic.
This is the age of marketing. The key to success in this business is making the phone ring, or receiving an email message from a potential buyer or becoming the recipient of an Internet contact. Our business is hard core marketing. Unless your phone rings, you will not sell anything. We are marketing agents, first and foremost. We market ourselves and our products through Active Rain. We use Active Rain to give us prime placement on the Internet. Active Rain is the prime source of referrals for many. Marketing is the key to success today. Selling is a task that is secondary and can occur only after the marketing has been successful. The real estate profession today requires us to be marketing agents....blog away!!
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