Where have all the Tenants + Customers gone? Why did their Property sell or lease and ours is still out there? Why are they shopping at our Competitor? These are some of the questions faced by our Office everyday. With 30 minutes or less time spent watching CNBC, anyone can prophesize the why or why not response to these questions based on temperature of the Dow or some other key indicator.
In many cases, we’re all guilty of over-analyzing/over-thinking these things (including the Dow) and we miss the simple details that lay right in front of us. Consider this, every morning most of us get out of bed, brush our teeth, iron a shirt and set out for the day to “…do the business…”
Irrespective of whether you’re a Property Owner or Tenant or an Employee, have you ever arrived at your place of Business, unlocked the door and repeated the Good Morning procedure?
Despite thoughts to the contrary, at some level, we’re all in the service business, particularly in a region that relies heavily on Tourism to generate revenue for business and taxes for local government.
With these thoughts in mind, go back to the front door of your Business. How does it look? Do you sweep the leaves, shovel the snow and de-ice every single day? Do you clean the glass and the door handle every single day? Are your window displays fresh? Brochure rack stocked and tidy? Dust under control? Paint touched up? Carpet clean? Do your staff smile at customers?
I can hear some of you saying now “This is the West, this is Jackson Hole, this is Wyoming….we don’t do that here….we know how to walk on ice….” Well guess what? some of our visitors aren’t so adept. All of them bring very different expectations for their ‘western experience’. In a competitive mountain town, tourist marketplace, it’s crucial that we maintain our unique sense of place, it’s equally as important that we address the most basic of expectations in our efforts to generate more repeat visitors.
Just as it’s important for Business and Visitors, repeating this Good Morning procedure is also important for Selling and Leasing real estate. Like it or not, buildings have a ‘feel’ about them. Prospective Buyers and Tenants know when a building is well presented and well visited. We all know that location is #1 in real estate well, presentation is #2. We often see vacancies occur in great locations where the building is feels dark or cold. Presentation.
If you are looking to Sell or Lease your Building, take a step back, brush your teeth, comb your hair and iron your shirt. It will help you to “…do the business…”
Meagan Hill is a Commercial Real Estate Investments Specialist and Principal of NAI Jackson Hole servicing the Jackson Hole WY and Teton Valley ID markets.
For further information, contact Meagan at (307) 734-8700 or meagan@naijacksonhole.com
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