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Real Estate Luxury Marketing Essentials: A Great Way to Contribute to the Community

By
Services for Real Estate Pros with Napa Consultants DRE00893924

 

In the spirt of the giving season, it is wonderful to contribute to the community we live in.  Here is an example that touched our hears, and is inspiring.

The Ritz Carlton chain of hotels has found a novel way to contribute to the communities where their hotels are located. On designated days, guests and hotel staff contribute a half a day to a local community experience in a humanitarian or environmental project. Unique to each destination “the program is designed to make a lasting contribution and enduring impression” . All profits are donated to the participating organization.

For the guests, it is a wonderful opportunity to join the locals and enhance their experience of the cities they are traveling to. What a wonderful way to meet people and create new friendships! This is actual social networking without computers. This is playing a part in the global village, and the best way to spread culture and good will.

The venues are varied and interesting. You can plant trees in Beijing, preserve monuments and memorials in Washington D.C., or participate in music therapy for children in Istanbul.Here are two examples from the hotel's web site.

You will be briefed by Jean-Michel Cousteau, naturalist, on the plight of the 25-pound “blue dragons” and collect fresh food necessary for preparing them for release into the wild. A breath away from extinction, the Grand Cayman Blue Iguana relies on a breeding program to maintain its claim as the island’s largest native land animal. You will partake in a critical project to ensure their survival, preparing them for release into the wild. Later at the Queen Elizabeth II Botanic Park, you will feed iguanas from babies to breeding pairs and serve as a spotter in the park to map the location of roaming blues using binoculars and GPS tracking.

Help give a voice to children struggling with autism and other communications disabilities as a volunteer at the R.I.A. Centre in Bahrain. Their miraculous holistic approach gives these extraordinary youngsters the tools to interact with the world around them, bringing newfound hope to them and their families. You will be taken on a tour of the facilities, and then join the teachers and children for skill-building activities including planting trees in the garden, baking cookies and cakes, and beach activities. This will be an enriching experience you will always remember.

Ritz Carlton is a luxury brand actively involved in their community in a grand way, and giving its guests the opportunity to do the same. As a luxury real estate marketing expert, come up with something that can get your community and your sphere of clients involved. It feels wonderful.

This is part of an ongoing series about Luxury Real Estate Marketing . Get Fluent. Get Affluent! Subscribe to The Language of Luxury by Email or RSS Feed.

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Comments(4)

Sara Woolford & Steve Golson, ALHS
iTexas Realty Co. - San Antonio, TX

Hi Ron and Alexandra-

This is a wonderful parallel to our real estate businesses. I love the idea of a long-term, meaningful project as a reflection of who we are in our community and the world at large.

--Sara in San Antonio

Dec 17, 2009 03:25 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Sara, Thanks for your comments!  I  am so in love with people who are doing these types of projects.  It r really goes to show that we need to focus on them and their achievements and broadcast these great examles rather than focus on all the negatives!  Wishing you continued success.!

Dec 17, 2009 03:40 AM
Kirsten Lindquist
Pacific Union International - Sonoma, CA
Realtor - Sonoma Wine Country

Hi Ron and Alexandra:

Kudos for pointing out how we can all contribute to make the world a better place.  Sotheby's encourages us to donate a portion of each commission to Conservation International...and we've got a pretty good track record for doing so.  I personally like to make my contributions closer to home...where needs are great these days, too.  Wherever you make a difference, though, that's a very good thing!

Dec 17, 2009 09:48 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Hi Kirsten:

I agree with you about making contributions close to home.  Both the Napa and Sonoma region have many worthwhile projects to contribute to, especially since you are part of that community.  I like your "resuts guaranteed" tag.  Thank you for commenting, and have a wonderful 2010

Dec 17, 2009 09:58 AM