Highlights from the 2009 NAR Profile of Home Buyers and Sellers

Reblogger Peter - Toronto Real Estate Photo & Video
Services for Real Estate Pros with StoneHome Photo & Video


The new 2009 NAR Profile of Home Buyers and Sellers provides some very interesting points. Amongst others, and related to real estate photography, are that "90% of all buyers used the internet to search" and "84% of buyers reported the photos to be the most useful information".



Original content by Jason Burkholder

NAR has recently released the 2009 Profile of Home Buyers and Sellers.  The report compiles the results of 9,138 surveys returned by buyers and sellers who sold or purchased a home between July 2008 and June 2009.  The surveys were sent to buyers and sellers based on deed transfers and other public records.  The complete report is available for purchase at .  Here are some highlights I found interesting:

•·         47% of all buyers were first time buyers.

•·         62% of first time buyers reported that the primary reason for buying a home was the desire to be a homeowner, 35% of all buyers reported that as the number 1 reason.

•·         The median age of all buyers was 39, same as last year.

•·         83% of all first time buyers are under the age 44. 

•·         62% of all buyers are under age 44.

•·         68% of the buyers surveyed in the Northeast make less than $100,000 per year.

•·         63% of all buyers had no children under the age of 18 residing at home.

•·         Buyers in the Northeast moved an average of 10 miles from where they currently lived.

•·         90% of all buyers used the internet to search.

•·         84% of buyers reported the photos to be the most useful information.

•·         The number one action taken after viewing a home online was to drive by or visit the home.

•·         66% of buyers reported that they used a print ad to search, but only between 84% to 90% (depending on the print medium) reported that those sources were "not useful".

•·         36% of buyers found the home they purchased through an agent, 36% found the home they purchased online, less than 3%found the home they purchased in a print ad.

•·         77% of buyers purchased their home with an agent.

•·         85% of sellers sold their home with an agent.

•·         39% of the mortgages were FHA loans.

•·         87% of buyers viewed real estate as a good investment.

So, besides making a handy list, what else does the report tell us?  It tells us specifically who the buyers and sellers are, what they want from us, where they want to go and most importantly, what their priorities are.  Valuable information for any customer service professional!

I'd like you to be part of the conversation, so if you like what you read here please comment, forward The Lancaster to your friends, subscribe and as always, if you have questions, need real estate advice or want to buy or sell a home, you can call or text me at 717-371-0557, email me at or contact me at the office at 717-490-8999!

Your Friend in Real Estate,

Jason Burkholder

Weichert, Realtors - Engle & Hambright

Search for Lancaster County Homes for sale at by clicking here!

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Brian Madigan
RE/MAX West Realty Inc., Brokerage (Toronto) - Toronto, ON
LL.B., Broker



This is interesting, particularly with all the extra marketing that goes into te "seniors market".


Dec 19, 2009 05:24 AM
Marcia Hawken
Naples Luxury Specialist

Peter, Thanks for the NAR list. I will use part of it when my sellers want the expensive print ads that really do nothing for the listing.  Happy New Year! :-)


Dec 28, 2009 08:34 PM
Peter - Toronto Real Estate Photo & Video
StoneHome Photo & Video - Toronto, ON

Brian: I'm not sure where you got the "seniors market" from. However, I have been reading some interesting articles about real estate bubbles and that we are potentially going to experience a correction in the coming years helped partially by baby boomers (retiring as of this coming year) might be cashing in on the profits made from their properties and seeking to downsize and save on property upkeep and taxes. What do you think?

Marcia: Which print ads are you referring to? Feature sheets? Newspaper?

Dec 29, 2009 03:24 AM