I’ve had several people send me emails asking to subscribe to the Tallahassee Real Estate Newsletter because they weren’t receiving it even though they had filled out the subscription form. I then had to explain to them how the whole system works, and why we’ve implemented a third-party solution to distribute our newsletters.
Just a quick reminder: The Tallahassee Real Estate Newsletter goes out on Monday, so please take a minute to subscribe in the right sidebar of the Tallahassee Real Estate Blog.
The fact is, there are so many people sending us garbage via email that our “spam filters” are working overtime. I know that I personally get over 500 emails each day, so I appreciate some of the new technologies that allow me to verify that I really want to receive specific items.
Why Is There So Much Spam Anyway?
Chances are, you’ve been spammed before. Somehow, your e-mail address has found it’s way into the hands of a spammer, and your inbox is suffering the consequences. How does this happen? There are several possibilities.
Businesses often keep lists of their customers’ e-mail addresses. This is a completely legitimate practice and, usually, nothing bad comes of it. Sometimes though, the temptation to make a quick buck is too great, and these lists are sold or rented to outside advertisers. The result? A lot of unsolicited e-mail, and a serious breach of trust. [CENTURY 21 First Realty will never sell your email address. We feel so strongly about this, we've even published our own Anti-Spam Guarantee]
Random Address Generation
Computer programs called random address generators simply “guess” e-mail addresses. Over 100 million hotmail addresses exist – how hard could it be to guess some of them? Unfortunately for many unsuspecting netizens – not too hard. Many spammers also guess at
“standard” addresses, like “firstname.lastname@example.org”,
“email@example.com”, and “firstname.lastname@example.org.”
Today’s most insidious list-gathering tools are web spiders. All of the major search engines spider the web, saving information about each page. Spammers use tools that also spider the web, but save any e-mail address they come across. Your personal web page lists your e-mail address? Prepare for an onslaught!
Chat Room Harvesting
ISP’s offer vastly popular chat rooms where users are known only by their screen names. Of course, spammers know that your screen name is the first part of your e-mail address. Why waste time guessing e-mail addresses when a few hours of lurking in a chat room can net a list of actively-used addresses?
The Poor Man’s Bad Marketing Idea
It didn’t work for the phone companies, and it won’t work for e-mail marketers. But, some spammers still keep their own friends-and-family-style e-mail lists. Compiled from the addresses of other known spammers, and people or businesses that the owner has come across in the past, these lists are still illegitimate. Why? Only you can give someone permission to send you e-mail. A friend-of-a-friend’s permission won’t cut it.
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