Our friend Rich Iarossi from Crofton, MD wrote this wonderful post that applies to all businesses, in my opinion!
Toula N. Rosebrock(of Diane Turton, Realtors) - Broker / Sales Associate - Specializing in all of Ocean County - Lacey Township Real Estate, Forked River / Lanoka Harbor
Unique Name ... Unique Agent ... Unique Service!
Waterfront Properties, Single Family Homes, Multi Family Homes, Condos, Townhomes, Adult Communities, Vacant Land, Commercial Properties, 1031 Exchanges
Recently, I was speaking to an insurance provider who asked why I don't recommend his company to my clients. We met at a trade show and he was calling to follow up.
I actually had tried to recommend his company in the past, but changed my mind after several complaints from my clients. "I no longer recommend your company to my clients because your main 800 number goes to voicemail, all the time." I am a firm believer that a main sales number should be answered by a live person during normal business hours.
He went on to tell me that they do this because its more efficient for them. And there's the rub actually...it's not about you, its about me, or my client. Insurance carriers are a dime a dozen, so there isn't that much different about what you provide. Your customer service can be a tremendous differentiator, but only if it's actually better.
Unless you're providing something so unique, a primary sales channel should be answering their phone, and not using voicemail during normal business hours. But that's just my opinion.
Richard Iarossi, REALTOR®
Long and Foster® Real Estate, Inc.
Crofton, MD 21114
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