I don't want a million customers.

By
Real Estate Agent with Coldwell Banker Realty-Schweitzer Mountain, Sandpoint, Idaho SP37235

I just read Chad Weber's latest post about the importance staying in touch with everyone who visits your web site in a timely manner:

Every Realtor Needs an Autoresponder!

Every serious Realtor or salesperson should have an email autoresponder in place. An autoresponder is a pre-written email, often times a series of emails, saved online and then used when someone opts in to your website. The purpose is to utilize it to stay in touch with you clients. an autoresponder can be used to broadcast TONS of emails to your target audience, with out have to do it all manually.

Often times, the emails that you send will be "touching base" types of emails. You can list facts, market conditions, reports, special links, virtually anything you want, in your autoresponder emails. Just make sure that you use solid information and add VALUE, otherwise your cleints will OPT OUT.

Always be sure to include an unsubscribe link in your emails. You don't want your contacts to opt out of your emails, but you do need to provide the option to stop receiving autoresponders from you. It is now a RULE that you have to have an unsubscribe link in your emails, or you can be banned form certain companies or servers and get put on a "blacklist".

Having a good autoresponder campaign is like having clients work FOR you, without having to pay them. Imagine having to manually touch base with them all the time? You would go insane. Autoresponders take all that pain out of the equation for you. You can not only use emails, but also set up text message autoresponders.

In order to really harness the power of autoreponders, you should get a professionally designed autoresponder program. There are many out there. Some allow you to pay a monthly fee. Others charge per email and/or bulk email. Still, there are companies where you can purchase an autoresponder "script", and have it installed on your server, with only a one-time setup fee!

Chad Weber - http://www.freerealestatemarketinglab.com

 

kent's webObviously Chad is correct.  What's the use of getting website hits without having something set up to make the most of it?  I look at my business plan a little differently, however...and, who knows, I might drift over to Chad's way of thinking in the future.  ...but my focus is REALLY on individuals.  I work hard to help my SANDPOINT clients find their dreams and I am intent upon being in the very best position to do just that.  I am not interested in accumulating clients en-mass.  I would much prefer a small cache of clients that I can have the time to treat as individuals and, hopefully, as friends.  This path has always been the most rewarding for me.

I know Chad feels the same way and his post does not necessarily imply he doesn't.  I just don't see how I could give potential clients the time they deserve if I am mass producing responses that "give the impression" of being personal.

I DO appreciate the "techie" insights Chad so readily makes available to us, however.  Thank you!

 

 

 

 

 

 

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Rainmaker
155,388
Ted Tyndall
Davidson Realty Inc. - Saint Augustine, FL
I will help You find the Home YOU want to Buy

kent,

Good article. I use an autoresponder but am getting ready to stop because I e-mail everyone personally each day when they search the website. Sometimes it can be an overkill.

Dec 19, 2009 09:57 AM #1
Rainmaker
346,007
Jenny Kotulak
RE/MAX Real Estate Centre Inc., Brokerage - Oakville, ON
Broker - Oakville Ontario Real Estate

Well seeing I have no clue how to do that and also include an unsubscribe option I will keep doing what I'm doing.  My website provider Point 2 Agent notifies me as soon as there has been a prospect request on my site.  Any emails I receive are forwarded to my Blackberry so I am able to respond to any prospect email in a timely manner.

Dec 19, 2009 10:33 AM #2
Rainmaker
205,105
Kent Anderson
Coldwell Banker Realty-Schweitzer Mountain, Sandpoint, Idaho - Sandpoint, ID
from Schweitzer to the Lake

Thanks, Ted - I hear you on "overkill".  It does get a little crazy.

Dec 19, 2009 10:40 AM #3
Rainmaker
205,105
Kent Anderson
Coldwell Banker Realty-Schweitzer Mountain, Sandpoint, Idaho - Sandpoint, ID
from Schweitzer to the Lake

Jenny - It looks like you have it covered.  I do the same.  Do you like Point 2 Agent?

Dec 19, 2009 10:42 AM #4
Rainmaker
354,843
Damon Gettier
Damon Gettier & Associates, REALTORS- Roanoke Va Short Sale Expert - Roanoke, VA
Broker/Owner ABRM, GRI, CDPE

I guess I would have to agree with Chad on this one. I want the million clients.

Dec 19, 2009 11:00 AM #5
Rainmaker
205,105
Kent Anderson
Coldwell Banker Realty-Schweitzer Mountain, Sandpoint, Idaho - Sandpoint, ID
from Schweitzer to the Lake
Hey Damon, Thanks for checking in. Let's see, you're a broker...what do you have, maybe 12 agents? If all your agents had a million clients, you would need to have an agency relationship with 12,000,000 clients and, God forbid you have any limited dual agency responsibilities...how about with assigned agents? Nope, I'll just keep my handful of clients and keep my broker duly apprised of the agency relationship I'm dealing with. HAVE A MERRY CHRISTMAS!
Dec 19, 2009 04:42 PM #6
Rainmaker
334,052
Ty Lacroix
Envelope Real Estate Brokerage Inc - London, ON

Kent

An auto-responder is a great tool if used correctly and a plan in place to respond to the hot prospects!

Ty

Dec 20, 2009 01:35 AM #7
Rainmaker
205,105
Kent Anderson
Coldwell Banker Realty-Schweitzer Mountain, Sandpoint, Idaho - Sandpoint, ID
from Schweitzer to the Lake

Thanks, Ty - my research on this is not over.

Dec 20, 2009 02:46 AM #8
Rainmaker
335,193
Leslie Prest
Leslie Prest, Prest Realty, Sales and Rentals in Payson, AZ - Payson, AZ
Owner, Assoc. Broker, Prest Realty, Payson,

When i was really new to websites I once had an auto responder in place which got into a loop with ANOTHER autoresponder. I found myself with thousands of back and forth messages. Never again.

Dec 20, 2009 03:34 AM #9
Rainmaker
205,105
Kent Anderson
Coldwell Banker Realty-Schweitzer Mountain, Sandpoint, Idaho - Sandpoint, ID
from Schweitzer to the Lake

Hi Leslie - I'll have to confess, I've never worked with any sort of auto-responder.  I'm not sure if I want to.

Dec 20, 2009 02:20 PM #10
Rainmaker
628,317
Mary Douglas
United Country Ponderosa Realty, Red Feather Lakes, Colorado - Red Feather Lakes, CO
REALTOR, Red Feather Lakes, Colorado

Hi Kent, So far, not using an autoresponder has worked for me.  But all emails from the United Country website do have an opt out option -- I appreciate that, because I don't want to continually send something to someone who is not interested in our area.  I hate "junk mail" and sometimes those emails are "junk email" to the receiver.

Dec 20, 2009 03:19 PM #11
Rainmaker
205,105
Kent Anderson
Coldwell Banker Realty-Schweitzer Mountain, Sandpoint, Idaho - Sandpoint, ID
from Schweitzer to the Lake

Hi Mary - I really hate junk mail.  I just can't get myself into a program where there is any chance of me becoming the "sender" of junk mail.

Dec 20, 2009 04:31 PM #12
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Rainmaker
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Kent Anderson

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