I just read Chad Weber's latest post about the importance staying in touch with everyone who visits your web site in a timely manner:
Every Realtor Needs an Autoresponder!
Every serious Realtor or salesperson should have an email autoresponder in place. An autoresponder is a pre-written email, often times a series of emails, saved online and then used when someone opts in to your website. The purpose is to utilize it to stay in touch with you clients. an autoresponder can be used to broadcast TONS of emails to your target audience, with out have to do it all manually.
Often times, the emails that you send will be "touching base" types of emails. You can list facts, market conditions, reports, special links, virtually anything you want, in your autoresponder emails. Just make sure that you use solid information and add VALUE, otherwise your cleints will OPT OUT.
Always be sure to include an unsubscribe link in your emails. You don't want your contacts to opt out of your emails, but you do need to provide the option to stop receiving autoresponders from you. It is now a RULE that you have to have an unsubscribe link in your emails, or you can be banned form certain companies or servers and get put on a "blacklist".
Having a good autoresponder campaign is like having clients work FOR you, without having to pay them. Imagine having to manually touch base with them all the time? You would go insane. Autoresponders take all that pain out of the equation for you. You can not only use emails, but also set up text message autoresponders.
In order to really harness the power of autoreponders, you should get a professionally designed autoresponder program. There are many out there. Some allow you to pay a monthly fee. Others charge per email and/or bulk email. Still, there are companies where you can purchase an autoresponder "script", and have it installed on your server, with only a one-time setup fee!
Chad Weber - http://www.freerealestatemarketinglab.com
Obviously Chad is correct. What's the use of getting website hits without having something set up to make the most of it? I look at my business plan a little differently, however...and, who knows, I might drift over to Chad's way of thinking in the future. ...but my focus is REALLY on individuals. I work hard to help my SANDPOINT clients find their dreams and I am intent upon being in the very best position to do just that. I am not interested in accumulating clients en-mass. I would much prefer a small cache of clients that I can have the time to treat as individuals and, hopefully, as friends. This path has always been the most rewarding for me.
I know Chad feels the same way and his post does not necessarily imply he doesn't. I just don't see how I could give potential clients the time they deserve if I am mass producing responses that "give the impression" of being personal.
I DO appreciate the "techie" insights Chad so readily makes available to us, however. Thank you!