I was driving down the road today and noticed a real estate for sale sign with a rider that said:
Shown by Appointment
Since I was driving, it's easy to let your mind wander (much to the dismay of safety officials) but what the heck, it sure beats texting, eating and jamming to music simultaneously. Disclaimer: I don't text when driving, eating and jamming are separate issues.
Anyway, I got to thinking, what does this rider really convey? More importantly, what does it NOT mean?
Shown by Appointment -- as opposed to what? Perhaps the opposite of this rider could be:
- No Appointment Necessary
- Open 24x7
- Everyone...come on in, anytime
- Shown only on Mondays between 10-11am
- Shown Next Week
Does this rider say to any consumer on the street:
- All I have to do is simply call the agent, make an appointment and I can see this home. If the agent then asks the buyer if they are pre-approved for a loan and the buyer says no, then doesn't this contradict the rider? After all, I called and wanted to make an appointment.
- Don't knock on the door
- No Trespassing
- No Solicitors Allowed
- Don't bother me unless you are serious
As a REALTOR, aren't all showings requested as an appointment? If the home is not having an open house, which is typically advertised with an "open now", "open today", "open Sunday", etc., with directionalarrows and perhaps some local advertising, then how is a buyer working with a buyer's agent, or an unrepresented buyer suppose to see this house? Wouldn't they then setup an appointment to see this home?
Sometimes, I wonder, if the real estate industry, when it comes to marketing, would be better served to hire real marketing gurus to vet out all the crazy and hilarious statements, claims, spin, hype and other things this industry communicates to the general public.
I saw another rider that said "Available Now" -- as opposed to when? If a property is for sale, isn't it available to purchase? Lemme see...I have a property for sale but it's not available for 9 months?
Disclaimer: I'm just having a little fun here and this post shouldn't be taken that seriously -- after all, I had too much time on my hands driving down the road.