St Louis Book Signing Event - Gary Vaynerchuk and his New Book "Crush It"

By
Real Estate Agent with PREA Signature Realty - www.preasignaturerealty.com

Gary Vaynerchuk - St Louis Book Signing Event

Thanks to Twitter Diva and KW Realtor Karen Goodman, I recently attended a St. Louis book signing event for Gary Vaynerchuk and his new book Crush It. It is a must read and a great Christmas or holiday gift for those interested in or just starting using social media.  For a great review of the book signing event, visit Karen Goodman's Arch City Blog.

If you aren't familiar with @garyvee and Wine Library TV, you may just want to take a look.  He is a pioneer at leveraging his passion for wine and social media to build a brand, grow his business, and create a strong community of followers.  Now, I have watched his vBlogs and have heard speakers mention his name as an example of a social media success story.  The rumors of his being a great social media evangelist are in fact true.  In a few minutes while signing books, he gave some great tips such as "Don't edit your video", "Get out there", and "Stay current on the next trend - as the mediums change so must your business."

Gary Vaynerchuk - St Louis Book Signing Event

Now, the book "Crush It" is a short 140 or so page.  However, his message and rules for success in business in life are similarly short and to the point:

  • Love your Family
  • Work Super Hard
  • Live Your Passion

In the book, Gary Vanynerchuk provides a roadmap for building a social media strategy.  It is a pretty simple and concise guide.  Here are the steps:

Step 1 - Identify your Passion - “Passion is everything.”

Gary Vaynerchuk lives and breathes wine and is very passionate about it.  So, the first step in developing a social media strategy is identifying your passion and developing a niche.

Step 2 - Develop a Great Product or Service - “It’s never a bad time to start a business unless you’re starting a mediocre business.”

Gary Vaynerchuk next describes how you have to work hard at your business and to develop a great product or service.  The key to developing a successful social media strategy is first to develop great content that showcases your passion for your business.

Step 3 - Communicate Your Passion to Others -“Story telling is by far the most underrated skill in business.”

Gary Vaynerchuk points out that great content is just part of the equation.  The other key components are:  selecting the fight platform, finding like-minded people on forums and websites, and repeatedly interacting with your audience.  The goal is interaction (not advertising).

Step 4 - Take a Long-Term View. - “Be patient. In time, if you continue to hustle, you’ll grow your presence and improve your skills to the point where the fish – really, really big fish, will be jumping straight into your hands.”

Gary Vaynerchuk is quick to point out that any social media strategy to be successful must have a good strategy and must have good execution.  However, he focuses on the importance of the quality of the interaction with his followers and community, not raw numbers like the number of followers.

Step 5 - “Anything is better than zero.”

Gary Vaynerchuk knows that you need to focus on the interaction.  The quality of your content will improve with time.  However, it is the follow-up comments and willingness to provide assistance are what create great interaction with your followers that in turn generates business.

Step 6 - Aim for Excellence - "Legacy over Currency"

Gary Vaynerchuk is quick to point out that it is important to focus on the big and small details.  His message is that there are no shortcuts.  It is important to focus on your legacy and the quality of your work and not the short term economic gain.

Although I have organized a few points from the book into a "how to" guide about developing a social media strategy, this book isn't a "how to" guide.  It is more about the importance of passion and energy for what you do and is a great story of how passion and energy can and does breed success as you define it.

If you are looking for a last minute gift, "Crush It" is a great addition under the tree and is a gift that any entrepeneur will appreciate as they develop and implement their social media strategy in 2010.

 

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________________________________________________________________________________________________

PREA SIGNATURE REALTY

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PREA Signature Realty is a full service brokerage located at 1709 Park Avenue in the Lafayette Square neighborhood of the City of St. Louis.  PREA Signature proudly serves the following city neighborhoods:  Lafayette Square, Soulard, Benton Park, Benton Park West, Downtown Loft District, Forest Park Southwest, Central West End, Tower Grove East, Tower Grove South, Compton Heights, Shaw, The Hill, Dogtown, Carondelet, Holly Hills, St. Louis Hills, Dutchtown, and the Other Historic Neighborhoods of the City of Saint Louis, Missouri. 

The opinions expressed herein represent the opinions of the author only and do not reflect the opinions of PREA Signature Realty.  All photos and written content were produced by PREA Signature Realty.  All Rights Reserved - PREA Signature Realty (2009).  This content may not be reproduced or reprinted, except for Active Rain re-blogging, without express written permission of PREA Signature Realty.

For more information, visit our website at www.PREASignatureRealty.com or contact Ryan Shaughnessy at 314-971-4381 or send an email to Ryan@PREASignatureRealty.com

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Re-Blogged 1 time:

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  1. Kathy Schowe 12/21/2009 05:30 AM
Topic:
Real Estate Best Practices
Location:
Missouri
Groups:
Active Rain Book Group
Realtors®
The Art Of Marketing You
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Target Marketing
Tags:
book review
social media
crush it
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Rainmaker
346,001
Jenny Kotulak
RE/MAX Real Estate Centre Inc., Brokerage - Oakville, ON
Broker - Oakville Ontario Real Estate

HI Ryan - I think you just wrote another post in your comment.

"Is there a saturation point where the medium will lose its impact?  Probably.  However, there is a huge entry.  Blogging and social media take time and effort.  It isn't easy and isn't fast.  It takes a long-term commitment of time and energy.  As a result, most agents in my market don't bother with it.  Often, there is probably less than 10% that try these methods.  Of the 10%, probably 1% succeed.  However, when I hear someone say they failed at blogging, Twitter, Facebook, LinkedIn, etc., it typically because they either didn't invest or buy into it or because they treated it as an ad machine (which was counterproductive). Similar to live networking, it is about building real relationships, which means taking it offline on a 1 to 1 basis."

I hope you don't mind if I re-blog this post and add this part of your comment.  My friend and Toronto REALTOR Richard Silver is a social media junkie.    In fact I have been meaning to write a post about him.  He also just recently met Gary and is touting Crush It.  In fact Richard has benn instrumental in planning the first REbar Camp in Toronto for next May.

His blog Torontoism ( think Inez's Miamiism) is amazing.  Richard is working his virtual sphere into a real live sphere as he makes a point of meeting tons of people at different Camps, conferences, etc.

Jon raises a good point, as usual.  This medium is not going to work for all.  It is a tool and for me it is the most important one in my tool box right now.  I don't personally think the saturation point will be anytime soon.

Dec 20, 2009 11:43 AM #3
Rainer
229,238
Ryan Shaughnessy
PREA Signature Realty - www.preasignaturerealty.com - Saint Louis, MO
Broker/Attorney - Your Lafayette Square Real Estate Partner

Jenny -I did a quick skim of the book reading bits and pieces and plan to read it more intensely over the holidays.  As to Jon's comments, I would agree.  If you aren't passionate about social media, it probably won't work as a marketing tool.  As to saturation, it is difficult to tell whether LinkedIn or Facebook can really ever have saturation.  What I mean is... if it is network based and most people don't engage in open networking, then there will always be opportunities within your SOI.  Twitter is a slightly different animal.  I guess if every agent was Tweeting daily then there could be saturation.  However, I don't see many agents using Twitter.  In my estimation, there are probably 20 out of 6000 Realtors using Twitter in my area.  Of the 20, 5 are probably using it correctly in my estimation.  The other are just using Tweetlister or snipping articles with no interaction.  I laughed at one the other day because he has 100k followers.  I don't see how you can interact with 100k followers in a meaningful way - but I guess that isn't the point for him.  I have seen a few agents actually subscribe to pay services for followers.  I really don't get that approach.  In any event, I would agree - Jon always makes some great points and I value his insights.  Seasons greetings from St. Louis.

Dec 20, 2009 12:28 PM #4
Rainer
229,238
Ryan Shaughnessy
PREA Signature Realty - www.preasignaturerealty.com - Saint Louis, MO
Broker/Attorney - Your Lafayette Square Real Estate Partner

Jenny - I forgot to add... I don't really think there will be saturation.  I do think that there will be other platforms and other media that come to the forefront.  Today, Twitter is the fav... Tomorrow, who knows?

Dec 20, 2009 12:33 PM #5
Rainmaker
346,001
Jenny Kotulak
RE/MAX Real Estate Centre Inc., Brokerage - Oakville, ON
Broker - Oakville Ontario Real Estate

It will be interesting to see what happens.  I keep thinking that Facebook will have a longer shelf life than Twitter.  Who knows.

By the way.  I didn't end up re-blogging your post.  I wrote a whole post about it instead.

My Post

Dec 20, 2009 02:05 PM #6
Rainer
229,238
Ryan Shaughnessy
PREA Signature Realty - www.preasignaturerealty.com - Saint Louis, MO
Broker/Attorney - Your Lafayette Square Real Estate Partner

Jenny -In my age group, I would say your prediction is right on the money.  It seems like you either Twitter or you don't.  If you do, you tend to Twitter alot.  We worked with the local WCR to get them up and running on Facebook, LinkedIn, and Twitter.  The results were interesting - 35 on LinkedIn, 87 on Facebook Fan Page, and 600 on Twitter.  None of the mediums are membership restricted.  However, LinkedIn is almost exclusively members.  Facebook is mostly WCR members, members of other WCR chapters or Realtors in our area.  And then, there is Twitter with followers tending to be Realtors across the nation (and alot of other unrealted people).  The most active site so far is LinkedIn followed by Facebook and then Twitter.  So taking a line from GaryV, focus on the interactions, not the raw numbers.  I just read your post - welcome to the 10% club.

Dec 20, 2009 02:26 PM #7
Rainmaker
416,285
Mesa, Arizona Real Estate Mesa Arizona Realtor
Homes Arizona Real Estate LLC - Mesa, AZ
AzLadyInRed

Ryan, how can I pass this one up? With only 140 pages, I'm always up for good ideas and insights into networking and making the best use out of my time. New ones come along every day, and if I don't stay "up" on the latest, I might fall behind. Can't let that happen fer sure.  Thanks for sharing. ;-)

Merry Christmas

Dec 20, 2009 03:15 PM #8
Rainer
70,510
James K Barath, CMPS
Canopy Mortgage, LLC - Merrillville, IN
FICO Pro, Certified Military Housing Specialist

I've heard so much buzz for this book and based on your blog, I think I will pick up a copy to ready over the holiday.

Dec 20, 2009 03:45 PM #9
Rainer
229,238
Ryan Shaughnessy
PREA Signature Realty - www.preasignaturerealty.com - Saint Louis, MO
Broker/Attorney - Your Lafayette Square Real Estate Partner

Teri - He talked about that at the book signing - the need to evolve and catch the next trend... Merry Christmas to the Lady in Red

James - Good book... part how to... part passion for your biz... pretty insightful.

 

Dec 20, 2009 03:50 PM #10
Rainmaker
1,157,274
FN LN
Toronto, ON

I came here due to a referral from Jenny.  Just commenting so that I can have this post bookmarked in several ways.

Dec 20, 2009 11:20 PM #11
Rainmaker
678,889
William James Walton Sr.
WEICHERT, REALTORS® - Briotti Group - Waterbury, CT
Greater Waterbury Real Estate

The book sounds like a must-read. I'll look it up and see where I can get it at a discount. I have time over the Christmas break to do some reading, so...

I also read Jenny's post. I think that people need to realize that with social media, just doing it isn't enough...there needs to be a real time and energy commitment to it, and that the return from it will not materialize overnight.

Dec 21, 2009 01:55 AM #12
Rainmaker
536,547
marti garaughty
garaughty.com - Montreal, QC
a highly caffeinated creative type...

garaughty, blog design, graphics, marketing, wordpress

 hi Ryan, I love Gary V. His videos are a little hyper but that is part of his charm. ;-)  Whether its real estate, wine or abstract art, a few will always stand out from the crowd.

Dec 21, 2009 03:05 AM #13
Rainmaker
1,517,403
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Real Estate

Good comment - anything is better than zero!

Dec 22, 2009 03:15 AM #14
Rainer
478,183
Not a real person
San Diego, CA

Happy New Year!

Dec 27, 2009 06:10 AM #15
Rainmaker
310,191
Monique Hailer
Schooner Bay Realty., Inc. & CENTURY 21 New Millenniun - Cape Coral, FL
South West Florida & Southern Maryland Homes

Ryan ~ Great post on "Crush It' I did order it, but is won't ship till March.... Have a wonderful New year! Cheers to 2010!

Dec 28, 2009 12:57 PM #16
Ambassador
726,937
Sheldon Neal
Bergen County, NJ - RE/MAX Real Estate Limited - Maywood, NJ
That British Agent Bergen County NJ

Ryan ! I was just given this book over the Holidays !! Nice ! Now I'm going to Crush It !!!

 

Dec 30, 2009 07:39 AM #17
Rainer
229,238
Ryan Shaughnessy
PREA Signature Realty - www.preasignaturerealty.com - Saint Louis, MO
Broker/Attorney - Your Lafayette Square Real Estate Partner

Marc - Jenny is fantastic... I love reading her blog - plus she takes great photos.

Jan 04, 2010 03:07 AM #18
Rainer
229,238
Ryan Shaughnessy
PREA Signature Realty - www.preasignaturerealty.com - Saint Louis, MO
Broker/Attorney - Your Lafayette Square Real Estate Partner

William - You are absolutely correct - showing up is just one part of the equation.  Participation is what builds relationships and generates business.

Marti - He was pretty reserved at the event - but it was clear that he is passionate about wine and social media.

Russel - I know the feeling... time to hit the treadmill.

Monique - I did a quick read and plan to spend more time thinking about his advice and approach to social media.

Sheldon - Let me know what you think when you are done.

Jan 04, 2010 03:21 AM #19
Rainmaker
1,079,273
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

Ryan, I've missed reading your posts! Bookmarking this to come back when there is more time to read :) Happy 2010!

Jan 05, 2010 01:39 PM #20
Rainer
229,238
Ryan Shaughnessy
PREA Signature Realty - www.preasignaturerealty.com - Saint Louis, MO
Broker/Attorney - Your Lafayette Square Real Estate Partner

Sharon - I hope you had a great new years... I took a short vacation and am just getting back into posting some articles.

Jan 05, 2010 01:41 PM #21
Rainmaker
346,001
Jenny Kotulak
RE/MAX Real Estate Centre Inc., Brokerage - Oakville, ON
Broker - Oakville Ontario Real Estate

Hey, I'm blushing lol.  BTW I didn't know that people pay a service for followers??? Aye yi yi.

Jan 05, 2010 02:11 PM #22
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Ryan Shaughnessy

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