Google to Buy Trulia!?

Real Estate Agent with Virtual Properties - Atlanta Real Estate 255736

While getting ready this morning I stumbled onto a rumor site that said that Google may be set to buy Trulia, which makes total sense after the announcement to buyer Yelp.  

"Trulia is reportedly valued between $150 to $200 million, but that doesn’t mean that is all Google would have to pay.  A few months ago the Big G acquired AdMob for $750 million, the Yelp purchase is rumored to be around $500 million and there are rumors that the company is looking to invest a total of $1.5 billion, meaning it still has $250 million to invest.  Make of that what you will.

There have been rumors for all of 2009 that Google was going to get serious about real estate searches, so the idea of the company buying Trulia makes perfect sense.  The real estate search site allows users to to research homes by zip code or for entire cities across the United States, and if it was integrated with Google Maps, would make a powerful addition to the service."

Funny that no mention of Zillow is here, further reinforcing the point that Zillow is irrelevant.  I'm beginning to wonder what ZIllow's bounce rate is now with all their claims of traffic.  

Will be a very interesting 2010. 



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Paul Guenther
Empire West Title Agency - Chandler, AZ
Empire West Title- Chandler, AZ


I am so impressed with Google!  Have you ever checked out their Labs?  they are headed for domination!

Dec 20, 2009 10:50 PM #1
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Joshua, this looks like a good move for Google. I'm sure something good will come out of it. Thanks for the update.

Dec 20, 2009 11:03 PM #2
Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Fifteen Years Experience in Brevard County

This seems reasonable. After all you have Microsoft, Apple and Google leading the tech/info age!

Dec 20, 2009 11:10 PM #3
Emily Medvec Qualifying Broker
Hello Realty - Santa Fe, NM
Realtor | Serving Santa Fe & Northern NM

Wondering how will fit and compete for viewer attention in this new landscape of online real estate information as well as the national brokerages and those of us in the trenches everyday.

It is more like "who's on first..." everyday in real estate. Thank you for the rumor/tip/heads up!

Dec 20, 2009 11:15 PM #4
Roy Giordano - Top Real Estate Expert
RE/MAX Central, Marlboro, Manalapan, Freehold, Old Bridge NJ - Marlboro, NJ
Top Agent Marlboro NJ, Marlboro/Manalapan Homes

Hi Joshua,

Nice blog, Thanks for sharing this information.


Dec 20, 2009 11:15 PM #5
Graig Ponthier
Homes & Land of Greater San Antonio - San Antonio, TX

Makes sense

Dec 21, 2009 12:53 AM #6
Russ Ravary ~ Metro Detroit Realtor call (248) 310-6239
Real Estate One - Commerce, MI
Michigan homes for sale ~

They will really learn how to make some money off trulia.  Should improve trulia

Dec 22, 2009 01:02 PM #7
Real Estate Ads

Interesting post.... Thank you for sharing....

Dec 25, 2009 02:28 AM #8
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Joshua Jarvis

Moving Families Forward.
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