While getting ready this morning I stumbled onto a rumor site that said that Google may be set to buy Trulia, which makes total sense after the announcement to buyer Yelp.
"Trulia is reportedly valued between $150 to $200 million, but that doesn’t mean that is all Google would have to pay. A few months ago the Big G acquired AdMob for $750 million, the Yelp purchase is rumored to be around $500 million and there are rumors that the company is looking to invest a total of $1.5 billion, meaning it still has $250 million to invest. Make of that what you will.
There have been rumors for all of 2009 that Google was going to get serious about real estate searches, so the idea of the company buying Trulia makes perfect sense. The real estate search site allows users to to research homes by zip code or for entire cities across the United States, and if it was integrated with Google Maps, would make a powerful addition to the service. -techblorge.com"
Funny that no mention of Zillow is here, further reinforcing the point that Zillow is irrelevant. I'm beginning to wonder what ZIllow's bounce rate is now with all their claims of traffic.
Will be a very interesting 2010.