Staging Homes leads to Staging for Living

Home Stager with Toronto GTA, Alliston, Newmarket 416.928.2999

Once a listing client sees first hand what a professional stager can accomplish in one or two days marketing their home for sale, it often leads to staging their new home for living.

I had the opportunity to stage a property for a busy professional couple with 3 year old twins. Once they had seen the positive change in their present property, they understood that it is the details that bring a design together to create a finished, polished look.

My brief was simple. Stage the five principal rooms on their move in day. Sofas, drapery, artwork, bedding, lighting, area rugs and accessories were purchased over a three day period. 

As the couple were busy packing and moving from an hour away, I was at the new home receiving new furniture deliveries, hanging drapery rods and drapery and staging the rooms. The painter had been in to paint earlier so the stage was set to complete the look.

In the family room I chose a Natuzzi sofa for the parents and an extra long chaise lounge for the children to use. On the far side of the chaise there is a 52" LCD TV. The twins snuggle up on the chaise like kittens when they watch their movies and the parents sit on the sofa looking over the chaise to the TV. This is an idea the client had not thought of and really loved the concept of enjoying their family space in a new way. The cube storage piece stores away their individual toys. The red and white storage bins indicate which childs toys are inside.

living room staging   staging living room


The dining room was the first room that was seen upon entering the front door. It was in need of a focal point so I chose to paint the alcove for the serving piece in a deep, warm red colour. Symphony in Red artwork was selected to create impact and express the entertaining aspect of the room. The overall feeling in the room is now one of warmth and welcoming guests for a good night with friends and food.  The dining room leads out to the centre hall which leads to the family room. The chandelier selected for the space is truly a one of kind, jaw dropping piece. The shade is a grey mylar over a crystal light fixture.

staging dinging room

   staging family room

The kitchen sits off to the right of the family room and is the heart of the home. I chose to purchase a dining table on its own so that I could select seating that would suit the needs of the clients family.  The adults have individual chairs covered in fabric the same warm red colour used throughout the design of the home. The children have a bench that provides easy on/off access for them to sit at the table. It is also a fun element that the twins really enjoy.  For a focal point on the wall I had my painter apply the same red paint colour to the wall using a stencil. The results are dramatic and create a conversation point for guests when they are over. The client remarked that the stencil mirrored the chandelier image on the wall.

staging kitchen  staging kitchen

For the master bedroom the clients only instructions were that the colours to be used were blue and chocolate brown. When she opened the double doors to the master bedroom her first reaction was tears of happiness. She said that she wouldn't have chosen any of the things that I did but that she loved it all.

This is where a client who trusts their designer to implement the concept for the overall design results in a finished look. Clients remark many times that they go to the store and buy the complete bedding set as shown in the store and when they get home it doesn't have the impact on them that it did in the store.
A professional knows it is in details that the final look comes together. This bedroom is truly a place for the clients to relax in at the end of the day. The artwork on the wall opposite the foot of the bed allows them to feel like they are waking up on vacation each morning. And who wouldn't love that?

staging master bedroom  staging master bedroom staging master bedroom


The chair in the master bedroom was a special find. Peacock feather design on the seat side and a beautiful silk on the back panel with studs along the seam.  When the client saw the chair she sat down in it and said she was never leaving her bedroom. It was absolutely more than she ever envisioned for her husband and herself and was overwhelmed with happiness.

Advantage Staging is at your service whether it is for staging to market your home for sale or to stage your home for living.




advantage staging michelle finnamore

Awarded Trailblazer Company of the Year 2009

Offices in  Vaughan Mills and Barrie



Comments (11)

Nancy Maurer
Whitehall Interiors & Home Staging LLC - Sparta, NJ
Home Stager - Serving No. NJ

Michelle,  I thoroughly enjoyed studying your photos of this property -- you did an absolutely beautiful job on their new home -- they must be positively thrilled to have found you and your talent for creating beautiful living spaces.  CONGRATULATIONS!

Dec 21, 2009 05:12 AM
Connie Tebyani
Platinum Home Staging, Inc. : RESA-Pro - Calabasas, CA
Platinum Home Staging, Los Angeles and Ventura County

You did an amazing job and I love how you took the red stencils all the way up onto the ceiling, it really lifts the rooms "up".  GREAT job!

Dec 21, 2009 08:32 AM
Donna Schoby
Liberty Bank of Arkansas - Bentonville, AR

Michelle, You did an amazing job....I like it all! What a fun project I'm sure!

Dec 21, 2009 08:45 AM
Monica Stanciu
Staged 2 Sell Solutions Inc. - Markham, ON
Staged 2 Sell Solutions, Markham, ON

Hi Michelle!

Loved it, loved it, loved it!!

Great job and Merry Christmas!


Dec 21, 2009 09:08 AM
Michelle Finnamore
Toronto GTA, Alliston, Newmarket - Vaughan, ON
Preparing your property for sale

Hi Nancy,it was a pleasure working with this client. We really clicked and she trusted me to create a look that she would enjoy living with for awhile.

Hi Connie, the stencil onto the ceiling is a great way to raise the height of a room. It is important though to stop at one stencil on the ceiling or else it creates a lowering effect I find. I am not one for stencils, as stagers we are usually trying to remove them. But this stencil really made the design of the room a success.

Hi Donna, I love a fun job like this one. It all came together easily as the client was ready with magazine pictures of the feeling she wanted to create in her new home.

Hi Monica, thank you for the triple love! I wish you well this Christmas too and a very prosperous new year.

Dec 21, 2009 10:38 AM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Michelle, You did a fabulous job and wow, that chandelier and chair really are special finds....I LOVE them!  I'm glad your client was thrilled, I would have been too!

Dec 21, 2009 10:02 PM
Kim Dillon
Creative Eye Home Staging - West Chester, PA

So often they do want to "take us with them" don't they?  Great job!

Dec 22, 2009 01:19 AM
Milan Kalkan
DMS (Decor & More Staging) - Saint Catharines, ON
DMS home staging

Michelle, each room is stunning, you did a great job.

Dec 22, 2009 05:27 AM
Michelle Finnamore
Toronto GTA, Alliston, Newmarket - Vaughan, ON
Preparing your property for sale

Hi Carole, thank you for stopping in to see my redesign project. I love that chandelier. When you are there, you can't help but stop and stare at it. Plus it casts these delicious shadows on the ceiling. Truly spectacular. The chair was something outside the norm for me as well but it just suited this client so well I had to have it for her.

Hi Kim, It is becoming more and more a part of my business to stage the new house too. This client moved into a home that the 5 principal rooms had been set up in one day, her moving day. She could have had a dinner party there on her move in day. It is the perfect scenario - just move in, put your feet up and start enjoying your new dream home.

Hi Milan, Each room has just the right amount of red in it to make it stunning as you say. The rooms reflect the vibrant family that lives in the home. Thank you for looking at my staging to live design.

Dec 22, 2009 12:02 PM
Birgit Anich
Birgit Anich Staging & Interiors, 203.807.4040 - Norwalk, CT
CT Home Stager Fairfield & New Haven County

Hi Michelle, you did an amazing redesign job here. The pictures look awesome. Great job!

Dec 26, 2009 02:56 PM
Barbara-Jo Roberts Berberi, MA, PSA, TRC - Greater Clearwater Florida Residential Real Estate Professional
Charles Rutenberg Realty - Clearwater, FL
Palm Harbor, Dunedin, Clearwater, Safety Harbor

Michelle - another really amazing job! staging can make all the difference in selling a home!

Apr 24, 2010 02:52 AM