It's In The Mail!

By
Real Estate Agent with Coldwell Banker Garvin Realtors

Just a small reminder not to forget snail mail. Even though we are all into technology; electronic mail and all the other bells and whistlsles, snail mail still works. Electronic Mail is a very good medium for communication however it can be deleted without ever being read. Even if it's saved, it can be forgotten sometimes. 

When your postal mailings are eye-catching, appears interesting enough, it can make it past the trash and into the building. You may very well have a new contact. Once inside the mail at least has the chance to be around as a reminder that your service is available if and when needed. There is still that  audience out there who would not even think about a computer for information.  Many people are not tech savvy which includes the young and old. Some do not like computers and not even interested in them regardless of where society is at this point.

Many people still like the news papers as well as the books and other literature coming throuh the mail. Believe it or not, one of my 70 year old Dad's favorite things to do is to get the daily mail just to see what came. He's retired and getting the mail is a part of his daily routine. The audience is a lot larger than we think. Tangible materials still continue to be a vital part of advertising. It still works.

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Rainmaker
261,786
David Monsour
Keller Williams Keystone Realty - Gettysburg, PA
ABR - www.realty-insights.com

I think snail mail still has a place.  Especially if hand written.  It shows that we care and are willing to make the efforts.  Also, like you said, if its eye catching enough it will make it into the building to be seen.

Dec 21, 2009 04:53 AM #1
Rainer
245,450
John Rakoci
Eagle Realty - North Myrtle Beach, SC
North Myrtle Beach Coastal Carolinas

The USPS may be in financial trouble, but many people are like your dad and enjoy finding what arrives daily. Have you noticed the amount of advertising mail has hardly dropped during the recesson? It is because direct mail works!

Dec 21, 2009 04:56 AM #2
Rainmaker
446,726
Jeff Craig
Hang Me Up Photos - Jamestown, NC
Greensboro Area Real Estate Photography

Judging by the line at the post office Friday, everyone is still using snail mail.

Dec 21, 2009 05:11 AM #4
Rainer
6,284
Lavern Martin
Coldwell Banker Garvin Realtors - Savannah, GA
REOnulls

Thank you for your comments.  May all of you and your precious families have a very Merry Christmas and an exceptionally Blessed New Year in all you set your hands to.   Lavern Martin

Dec 21, 2009 02:09 PM #5
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Rainer
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Lavern Martin

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