Just a small reminder not to forget snail mail. Even though we are all into technology; electronic mail and all the other bells and whistlsles, snail mail still works. Electronic Mail is a very good medium for communication however it can be deleted without ever being read. Even if it's saved, it can be forgotten sometimes.
When your postal mailings are eye-catching, appears interesting enough, it can make it past the trash and into the building. You may very well have a new contact. Once inside the mail at least has the chance to be around as a reminder that your service is available if and when needed. There is still that audience out there who would not even think about a computer for information. Many people are not tech savvy which includes the young and old. Some do not like computers and not even interested in them regardless of where society is at this point.
Many people still like the news papers as well as the books and other literature coming throuh the mail. Believe it or not, one of my 70 year old Dad's favorite things to do is to get the daily mail just to see what came. He's retired and getting the mail is a part of his daily routine. The audience is a lot larger than we think. Tangible materials still continue to be a vital part of advertising. It still works.