I have heard "Help! My Listing Stinks!" over and over again from agents who have stagnant listings. So many times they just don't know what to do. Price reductions haven't worked and neither have agent incentives. As a last resort they contact my company Fresh Perspectives Property Merchandising Services, looking for the answers they desperately need.
They are frustrated their listing hasn't sold, have clients who are irritable and aggravated, and are willing to try staging the property as a last resort. I often wonder why they didn't think about staging the property first. Not only could it save a lot of frustration but it gives the property the best opportunity of getting sold quickly by making it fantastic from the start. It boils down to one thing: education.
With the many questions agents have about staging it's apparent there is a huge gap. How in the world can they educate their sellers on the importance of market presentation by staging the property and keeping it show ready when they don't understand the basics themselves?
That's why we developed "Help! My Listing Stinks!" seminars. The session focuses on equipping agents with the tools needed to educate their sellers on how to achieve a quicker, more profitable sale through staging. It takes the doubt away "if" the listing will sell, removes the idea of price reduction after price reduction, avoids unhappy sellers and gets that house sold!
The 90-minute session is delivered in a fun, relaxed atmosphere. Agents walk away with a basic knowledge of property presentation, how to get a homeowner on board with staging, how it improves the bottom line and how offering staging earns more referral business. We offer this session to managing brokers in the Greater Nashville area at no charge to the company or agents.
After our initial announcement we almost filled all of our available January time slots. I was so overwhelmed with the response. I knew staging was a hot topic, but I didn't realize how great the response would be.
If you are interested in bringing this session of Help! My Listing Stinks! to your Nashville area office contact Anthea Click by phone 615-465-8086or via email aclick@fresh-perspectives.com. Hurry! January slots are filling up fast.
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