I finished working on my 2010 Business Plan using a Buy Cycle Sales Funnel designed to maximize quality sales time while helping to improve the customer situation. This funnel is a Commitment Driven Model which is more production driven accountable. This requires the customer to acknowledge their pain followed by a commitment to spend money, choosing to no longer live with their problem. When the customer makes a commitment to the funding stage only then can a value be placed on the potential sale.
The net result will be improved sales calls providing better customer service and a business plan with higher integrity with better forecasting.
2009 has been a challenging year with lots of empathy for the situations many homeowners are finding themselves in combined with the strong desire to help. This has resulted in an unbalanced equation of sales effort vs. results. The marketplace is the marketplace and the Buy Cycle Sales Funnel will help keep me and staff on target thereby serving more people more effectively and productively.
Auctioneer and Marketing Director
Real Estate Broker and Agent, AARE, CES, CAGA
Certified Distressed Property Expert, CDPE
Add me as a Friend on Facebook Paul M Roesch