I'm normally a pretty humble guy but I just had to report the news of a client's recent victory using Internet video. The client is Mary Robbins and yes, she is my mom. She was my first client when I started this business a year ago and has been a most patient guinea pig while I worked out my strategy for helping consumers and agents communicate more efficiently through the use of real estate videos. Together, our team has produced a city tour video, an interview video and a number of listing videos. All have seen a measure of success - from winning listing presentations to winning #1 keyword positions on YouTube. In fact, if you keyword "Danville CA" into Youtube.com today, you're going to see the very first video we did for her in the #1 spot.
Mom might not always have the #1 position, but the video continues to be useful to home buyers and watched by home buyers. And this is one of the major advantages to this marketing method - it lives on past the expiration date of most marketing campaigns. I realize that Internet video is new and intimidating. It is still in its infancy as a marketing tool but it's gaining big traction (statistics). Some of the most successful bloggers started posting entries 3 years ago when blogging was in its infancy and had great results because many real estate professionals shunned it for being too new and intimidating. Don't follow the crowd - lead it! Isn't that what your clients want?
So back to the news. After a year of pretty good results, Mary Robbins reports the first buyer representation she can attribute directly to a video. Her video, "391 Castle Crest Road Alamo," recently attracted a married couple to her Sunday open house. The couple said they visited the house after watching the video (not sure if it was the version on YouTube.com or Realtor.com) and really liked Mary's professionalism. They are now out looking for homes in the Alamo area $1M and up with...(drumroll please!)...Mary Robbins! Go mom!
Godspeed,
Eric Robbins, Chief Storyteller and CEO
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