Link to article on DeedStreet blog
Are you a real estate agent?
Do you believe that it's not necessary to use social media for your business?
If you answered yes to both these questions, then I hope you're retiring in the next few years.
Now before everybody gets angry at me and tells me how wrong I am, I want you to consider the following: A generation of people are growing up on Social Media. DeedStreet doesn't have any statistics, but I'm willing to bet that more than a majority (much more) of people between ages 14-21 are on at least one social networking site.
Sure, these people aren't buying houses today; but they will be in the not too distant future. They are your future business. Growing up, reaching out on these networks, how do you think they're going to find their real estate agents? They're going to do what is natural to them and ask their Facebook and Twitter friends (or whatever networks exist in the future). And then they're going to make their first 'touch' on those same networks (I'm sure by then, reaching out for business purposes on the phone will feel at best, awkward for a generation communicating most frequently on social media platforms).
Still not convinced. Then please see this video ("Social Media Revolution"). I apologize for those who have seen this video, as it's been going around, but still sends a powerful message: that social media is growing at an exponential rate.
Now please don't think this is some sort of scare tactic. It's just really an observation of a generation's social habits and applying that to the future. Common sense really. Also, please don't panic if you're not on any social media networks. I know it can be overwhelming at first, but it's like riding a bicycle. And just like your big brother, sister, parent, etc., was there to help you when you first got on that bike, there are plenty of good people out their who will help you get started. Just ask them for help. Ask them to help you get on just one social network. Because that's how it starts. All these networks have a similar feel to them. They're made that way so that you can jump from one to the other.
So, I'll ask my original questions again. Perhaps a few more "No's" to the second question this time? If so, what are you waiting for? There's a whole world of future business out there that is communicating on real time social media networks. Get in on the conversation.
Doug
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