Referrals in The Rain - 4 tips to improve social networking

Services for Real Estate Pros with The Scene Lab

Active Rain has become a hub of social networking in the real estate industry. As it's membership continues to grow, each day new bloggers join it's ranks. The community is a great way to stay up to date on current issues, exchange ideas and allow your voice to be heard. For many who enter the community, it is also a fine way to acquire and cultivate leads.

Lasting relationships are formed when there is give and take. Human nature lends itself to the taking part with no problem whatsoever. It is the giving that seems to require constant effort and attention. Here are a few tips on how to make AR work for you and benefit your peers.

1. Be observant - Pay attention not only to what others say, but also what it is that they do. How does their business work? Who is their ideal client? How can you help send referrals their way?

2. Look for opportunities to assist others - Don't just look to randomly send a "lead" to someone. Be aware of what their interests are. If you come across an article that directly relates to another AR member, send it to them. If you hear of an opportunity they should look into, let them know.

3. Refer cautiously - Only refer clients to people that you would not hesitate to do business with yourself. Long time AR members and those who take an active share in the community are more likely to be worthy of a referral. Remember, if you refer a client to someone, how they treat that client affects your reputation as well.

4. Send qualified leads - The same principle in point 3 applies here. If you would not want this client then don't send them to a fellow AR member. If you come across a lead that you do not know personally be sure to specify that this person came your way but you can not vouch for them. That allows your fellow community member to pursue the lead if they wish, but not with blind trust that you have put your stamp of approval on them.

Use common courtesy. Plenty of AR members are noted as regular "givers". Such individuals usually see their generosity rewarded in some form or fashion. Line yourself up as a consistent "taker" and the well is certain to run dry.

Photo Credit: Flickr

Comments (11)

» Bill Burress Nationwide Mortgage Originator
» Bill Burress Nationwide Mortgage Originator - Fort Myers, FL
Good Tips
Jul 06, 2007 12:50 AM
New Jersey Real Estate James Boyer Morris, Essex & Union County NJ Realtor
RE/MAX Properties Unlimited, Real Estate - Morristown, NJ
OK, not to bad.  When sending a referral I look at many things if I don't know a agent from the area.  I look yes at active rain to see if they use it, but also I look at google page rank, and if they have a website at all.  I talk to their broker as well just to understand if the person is a new agent or experenced veteran.  I have worked with at least 10 referals in the 4 years I have been in the business, and sent out 6 referrals to other agents outside my area, all of the outgoing referals have closed, a few of the incoming referals have been very flaky and were not closable.
Jul 06, 2007 01:09 AM
Eric Carlsen
The Scene Lab - New York, NY
Thanks Bill.

Referrals are never a sure thing...but the close rate should be decent if the referrals are legitimate.  Thanks for the comment.
Jul 06, 2007 01:12 AM
Joeann Fossland
Advantage Solutions Group - Tucson, AZ
Master Certified Coach to Motivated Agents
My friend, Emily Link, in Thousand Oaks CA said to me one day, "I get up and think of who I can SEND a referral to today." Her business is 60% referral. Seems like a wise way to approach it!
Jul 06, 2007 01:59 AM
David A. Podgursky PA
THE PODGURSKY GROUP @ Re/Max Direct - Boynton Beach, FL
THE PODGURSKY GROUP - Make the Right Move!
good info.. .I'm always looking for referral partners and opportunities to social network.  I guess that's why I'm facebooking!
Jul 06, 2007 02:00 AM
Thanks for the info!
Jul 06, 2007 02:01 AM
Eric Carlsen
The Scene Lab - New York, NY
I would say Emily has got a firm grip on how referrals work.  Thanks for the comment.

Thanks for stopping by. Keep up the good work.
Jul 06, 2007 02:03 AM
Wendy Casey
A-List Home Staging & Decor - Surrey, BC

I agree, Eric, 'random referring' could come back to haunt you. That's why some employers do not give out referrals, anymore...too many lawsuits. Thanks for this blog!

Wendy Casey

Vancouver, BC., Canada

Jul 09, 2007 10:48 AM
Rita Gibbons
MacDoc Realty LLC - Fredericksburg, VA
The Gibbons Group
Thank you for your suggestions ... good ideas to keep in mind.
Jul 09, 2007 10:51 AM
Eric Carlsen
The Scene Lab - New York, NY
Definitely a point well taken.  Thanks for reading!

Hope it proves helpful in some small way.  Take care.
Jul 09, 2007 02:30 PM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome
Eric, It is so nice when referring a friend or client to have the ability to "connect".  There is so much to learn about  agents here on AR.  Thanks for sharing.
Jul 23, 2007 03:31 PM

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