Active Rain Members Epitomize Social Networking Success

By
Real Estate Agent with Joe Manausa Real Estate 8508880888

Real estate marketing has gone through many changes over the years. A great real estate broker has to know which sources are best so that his limited resources are not wasted.

Today I will share with you a true success story on how the Tallahassee Real Estate Blog helped a Tallahassee homeowner sell their home in 30 days and buy a new one just north of Atlanta. The combination of internet marketing and active social networking resulted in a successful move that many others would envy.

But to know why the use of the internet is so important, you should consider our real estate marketing past.

The Yard Sign Lets Everybody A Home Is For Sale

Back in the “caveman” times, real estate marketing was very simple. A sign was placed in the yard, knowing that people interested in homes for sale in that neighborhood would call when they saw a home for sale.

Each broker had their own “book of business,” so buying a home required a lot of work on part of the homebuyer, as often they would have to consult with many real estate brokers. Imagine the difficulty for home buyers that were from out of town?

Newspaper Advertising Got The Word Out To Everybody In Town

As competition in the real estate industry increased, real estate brokers started to advertise in the newspaper to attract potential buyers who had not seen their sign. By “bringing the market” to everybody, a wise real estate marketer could capture business before the buyer prospects had a chance to call on a competitor’s sign.

Specialty Magazines Were The Predecessor To The Internet

A wave of new magazines appeared in the 1990s that specialized in featuring homes for sale. There was no content, just a lot of advertisements for homes on the market. Every decent sized city had at least one, if not three or four of these magazines, so real estate brokers felt compelled to advertise their properties in these magazines.

The cost to advertise in real estate magazines was very high, the return was not so good, and now real estate brokers had thinned their limited resources across so many marketing channels that results were falling.

Digital Marketing Has Changed Real Estate Marketing

Then along came digital marketing. In the mid to late 1990s, real estate companies and real estate agents began establishing web sites. Soon, other non-real estate companies joined the crowd. Now real estate companies could spread the word “worldwide” about their listed homes for sale.

At the beginning, real estate buyers were still looking to other sources to find information on homes for sale. Much like the yard sign, real estate web sites only contained the broker’s inventory, so buyers were not able to get the whole market in one sitting, much like they felt they could with a specialty magazine.

 

IDX and Real Estate Broker Reciprocity

The internet has now become the primary source of real estate listings for most market areas. Brokers developed a process to share listings with each other called IDX (Internet Data Exchange) which allows the information in the MLS to be shared by all REALTOR® members. This technology brings everything to the home buyer from just one location.

Recent surveys show that more than 86% of home buyers start their real estate search on the internet. To reach these potential buyers, real estate brokers have to move forward in their marketing education and leave many of the traditional sources behind. In fact, the ones that are relying on successful past techniques might soon find themselves out of business.

Social Networking Is A Key Aspect Of Internet Marketing

A facet of internet marketing is social networking. Rapidly growing throughout the world, what once was a local effort has now become a world wide opportunity to grow the network of people who affiliate with a real estate broker and his business.

Not only can properties be seen by consumers, but relationships can be forged across the internet through the use of social networking. In fact, we have a great success story that happened recently that is based upon a great social networking relationship.

Golden Eagle Home Sold In 30 Days

Recently, I received an email from somebody in my network. His name is Bob Southard and he is a REALTOR® in Powder Springs, Georgia. He told me he had somebody wanting to buy a home there but first needed to sell a home in Tallahassee. Ironically, they lived in my same neighborhood.

They chose to list their home with my office and worked with Menza Krause, a REALTOR® who sells a lot of homes in Golden Eagle Plantation, the neighborhood where the homeowners, myself, and Menza all live. Menza did an excellent job, we promoted the home with our internet marketing plan, and the home was sold in 30 days! Not too bad if you track the inventory available in Golden Eagle.

The happy home sellers were able to close on their new home in Georgia this week and were in their home prior to Christmas.

The Internet Is Critical In Marketing A Home

This is not an unusual story. We are seeing more and more “relationship” sales in our business, as networks cross boundaries of miles that are not constrained on the World Wide Web. More important than “any one site,” social networking creates the links that help us bring buyers to our Tallahassee homes.

close

Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Lenn Harley 12/24/2009 08:51 PM
Topic:
Real Estate Sales and Marketing
Location:
Florida Leon County Tallahassee
Groups:
Realtors®
Rainmaking - Internet Marketing Strategies
The Lounge at Active Rain
Almost Anything Goes
Tags:
active rain
realtor
mls
social networking
referral
idx
sell a home on the internet

Spam prevention
Show All Comments
Rainmaker
1,160,409
Joe Manausa
Joe Manausa Real Estate - Tallahassee, FL
Tallahassee Real Estate

I think so too Debbie. Yet the magazines and papers still have large ads ...

Dec 24, 2009 08:24 AM #22
Rainmaker
1,160,409
Joe Manausa
Joe Manausa Real Estate - Tallahassee, FL
Tallahassee Real Estate

I think so too Lloyd. It allows us to demonstrate some level of knowledge and comptency in our marketing.

Dec 24, 2009 08:25 AM #23
Rainmaker
1,160,409
Joe Manausa
Joe Manausa Real Estate - Tallahassee, FL
Tallahassee Real Estate

Hey Bruce, it beats "not being able to remember!"

Dec 24, 2009 08:25 AM #24
Rainer
63,430
James Lyon
Vista Pacific Realty - Sacramento, CA

It definitely has an impact and will be here to stay, Merry Christmas!

Dec 24, 2009 10:16 AM #25
Rainer
333,502
Frank Castaldini
Compass - San Francisco, CA
Realtor - Homes for Sale in San Francisco

I agree with Lenn that real estate is local.  Almost all of my business is driven locally.  I do many of the old fashioned tasks and they work famously.  What the internet can do is make information available but it never replaces the value of the face to face, belly to belly interaction needed to succeed in this business.

Internet works for some I can agree.

Dec 24, 2009 10:43 AM #26
Rainmaker
231,989
Emily Lowe
The Lipman Group | Sotheby's International Realty - Nashville, TN
Nashville TN Realtor
I love Internet marketing because it gives the buyer a chance to tour the house before even going to visit in person!
Dec 24, 2009 12:17 PM #27
Rainmaker
109,853
Tinker Hulsey
Century 21 Wright-Pace Real Estate - Jonesboro, AR
Century 21 Wright-Pace Real Estate

Hi,

Great post!! I ask all the clients that call me, where did you find me....almost 90% say internet...enough said.

                   Tinker

Dec 24, 2009 12:56 PM #28
Rainmaker
1,160,409
Joe Manausa
Joe Manausa Real Estate - Tallahassee, FL
Tallahassee Real Estate

Hey Frank, that's for the input. No doubt it ends up (and can start with) face to face. The internet just allows us to extend our sphere to bring more face to face opportunities to the office.

Dec 24, 2009 01:40 PM #29
Rainmaker
1,160,409
Joe Manausa
Joe Manausa Real Estate - Tallahassee, FL
Tallahassee Real Estate

Thank you Emily. The internet has replaced some of our original value, but it has given us time to add more where they need it. Video tours allow buyers to reduce time in the selection process, and give us more time to help them through closing on the home.

Dec 24, 2009 01:41 PM #30
Rainmaker
1,160,409
Joe Manausa
Joe Manausa Real Estate - Tallahassee, FL
Tallahassee Real Estate

Thank you Tinker, sounds like you've got it working right!

Dec 24, 2009 01:42 PM #31
Rainmaker
1,160,409
Joe Manausa
Joe Manausa Real Estate - Tallahassee, FL
Tallahassee Real Estate

Thanks James and Merry Christmas to you too.

Dec 24, 2009 01:43 PM #32
Ambassador
2,738,698
Lenn Harley
Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland

Joe.  That's exactly what I'm saying. 

 

Dec 24, 2009 08:52 PM #33
Rainer
126,384
Tony Grego, 317-663-4173 #1 Trade Association for Alternative Inv
REISA - 317-663-4173 - Indianapolis, IN

Good post. If we don't adjust to changes in the market we just become a buggy wip salesperson.

have a great Christmas

Tony

Dec 24, 2009 10:03 PM #34
Rainmaker
1,160,409
Joe Manausa
Joe Manausa Real Estate - Tallahassee, FL
Tallahassee Real Estate

Thanks for the reply Lenn. I agree if it is an agent with an established network. And I agree if it is an agent who is willing to work extremely hard. Otherwise, you might as well just go where the customers are.

Dec 25, 2009 12:28 AM #35
Rainmaker
1,160,409
Joe Manausa
Joe Manausa Real Estate - Tallahassee, FL
Tallahassee Real Estate

Hey Tony, how's the buggy whip market right now?

Dec 25, 2009 12:30 AM #36
Ambassador
1,229,631
Melissa Zavala
Broadpoint Properties - Escondido, CA
Broker, Escondido Real Estate, San Diego County

I just think back about 25 years and I cannot believe how far we have come, cell phones, Internet. It's really amazing.

Dec 25, 2009 01:34 AM #37
Rainmaker
1,045,687
Fred Carver Personal Real Estate Corporation
RE/MAX Camosun Victoria BC Real Estate - Victoria, BC
Accredited Real Estate Consultant

Merry Chrismas from Fred CarverHi Joe...1st MERRY CHRISTMAS...I read this post on Lenn's Post and here's my comment I left there...

"Hi Lenn...great post, The bottom line there is no silver bullet, and many thought the Internet was going to be one..it has the perception it is with consumers.

I use what I do online as part of my listing presentation and Active Rain is part of that...People want to see you have an online presence, and you better. Everything you put on line stays on line, so if you are online you are building a foundation..just Google yourself and see what you find..I did and I found some neat stuff that I did not know was there with one variation Fred Carver-Remax...Try it yourself."

Joe, we're in a changing world, we maybe ahead of the curve on AR and online, but I think we'll be doing most of our business here as the future unfolds..and yes we live in a ever changing world online, I hear Google may have purchased Trulia, how will we be effected ?

 

Dec 25, 2009 01:49 AM #38
Rainer
202,844
Richard Lecinski
Long Realty Company - Oro Valley, AZ

I don't go back to the cave man times but even these days marketing is changing fast

Dec 25, 2009 03:42 AM #39
Ambassador
2,007,827
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

The internet has changed real estate marketing.  It has leveled the playing ground for individual agents and smaller brokerages.,

I like your evolution of real estate marketing.

Dec 25, 2009 12:18 PM #40
Rainmaker
222,657
Scott Baker
www.eHomeReports.com Coldwell Banker West Shell - Liberty Township, OH
Realtor Homes for Sale in Cincinnati, West Chester, Mason, OH Area

The internet is critical to our business that is for certain. Fantastic way of communicating ANYTHING you want to. It is certainly where the buyers go for information, it is where we need to be.

Best of luck in 2010

Dec 26, 2009 03:16 AM #41
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Rainmaker
1,160,409

Joe Manausa

Tallahassee Real Estate
Looking for Tallahassee Real Estate?
*
*
*
*
Spam prevention

Additional Information