Buzz vs. Content....The winner is....Buzz!

Here's a testament to the power of marketing. Last week in the midst of all of the iPhone media buzz (bigger then iScooter? maybe). T-Mobile announced a real cool new technology that could ultimately be bigger then the iPhone.

T-Mobile has released a service that leverages VOIP and Wi-Fi to bring your cell phone that much closer to being your one line fits all line. The service costs $10 per month and here's how it works, in a nutshell. When your special T-Mobile cell phone is in Wi-Fi hot spot it actually grabs the Wi-Fi signal and uses the Internet to route the call, (not sure how WEP keys would work in this scenario)...oh and did I mention the VOIP calls are free? Also, the calls don't count against you minutes.

The potential is huge, especially for Realtors. I don't think I know a Realtor who's cell phone works at home, unless on your tippy-toes next to a particular window count. This could eliminate checking voice mails on a bunch of different phones as well the long list of numbers on the business cards.

Here is a great article in the N.Y. Times about this announcement.