Step It Up A Notch In 2010
2010 promises to be another year of challenges - for any business. Although the article that follows is written specifically for the real estate business model, it is very appropriate for every business who not only wants to survive - but thrive during the new year ahead of us.
Take a look as what my friend Missy has to say on the subject of business planning...
Step it up a notch in 2010
- Do you need more subscribers?
- Do you need a goal for blogging?
- In a rut?
Marketing
The end of the year is a good time to evaluate what you are doing and how you can improve? At the end of year I evaluate all my marketing efforts and see what parts of my marketing were producing results and what was a complete waste of time and money.
Each year at the beginning of the year I start a new Excel Sheet,besides the typical NAME, ADDRESS OF HOME SOLD, GROSS COMMISSION, NET COMMISSION, I have probably the most important column SOURCE of BUSINESS.
That is the column I look at and evaluate where my business came from. If one of the marketing efforts I am doing is producing results, I will usually add more money to that source of business. If one of the programs or places I marketed on produced nothing...then I am done.Why throw money at something that is not working?
Blogs
If you are looking for more subscribers, then consider this...
- Are you boring?
- Are the consumers reading?
- What is the bounce rate?
- Are you engaging and authentic?
- Are you getting lost in the multitude of noise out there?
There are so many good sites in which to track your stats, Google Analytics, SiteMeter, GetClicky and see what is producing the most results you are looking for. On my Activerain blog I look at the Static's page, not many comments on my marketing reports, or listings, but wow the views and clicks are HUGE.
If I take a look at all my posts that have a lot of comments, I never see that many views or clicks. If I had as many views and clicks on featured posts, then the assumption would be that you all here on Activerain are looking and seeing it is a market report or listing, and clicking off. But, that is not the case. The views are never as high on the marketing reports or listings so I am assuming that the consumer is seeing that listing or market report.
MIX IT UP, PLAN YOUR POSTS
Set aside certain days for certain posts. I typically do market reports only once a month.I post every new listing to get it the most traction on Google. I do it here and on my Ann Arbor Real Estate Talk blog.
Consumers love to know how the market is doing in your area. I am guilty of presenting the raw data and little commentary.
This year I am going to do more interpreting the data.
Numbers can be boring to many people, as a professional who looks at the Ann Arbor Area market data and works in the market I am going to explain the data and what it means to the buyers and sellers in the Ann Arbor Area.
We know that national market data is inadequate. What is happening in Ann Arbor, neighborhoods in Saline is so very different than what is happening in Texas or N.Y.
Be creative..go a step further than the actual data. Interpret the data for your consumers. Gosh darn, there is enough knowledge and data out there. Be the person that people trust and want to call.
Blogs and social media sites are the easiest way to build trust and social capital with your clients. Know your stat's, understand what you want to accomplish, make good decisions, earn the trust of the consumers in your area.
Time to step it up a notch in 2010.
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Missy Caulk & Team can be reached at 734-216-2822 or email: Missy@MissyCaulk.com
Our TEAM of 6 buyer associates are available to help you relocate to Ann Arbor, Saline, Dexter, Chelsea, Milan, Ypsilanti Township, Clinton, Manchester, Whitmore Lake, or throughout Washtenaw County, MI.
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