Shift Into High Gear For 2010 By Utilizing The 12 'Tough Times' Tactics in Gary Keller's Book, 'SHIFT'.

Industry Observer

As we wind down 2009 and put together goals and a business plan for 2010, examining what worked and what didn't work in the preceding year should be at the top of our list.
As fortune would have it, this has already been done for us by Gary Keller in ' 'SHIFT'- How Top Real Estate Agents Tackle Tough Times.'.

Gary outlines twelve tactics to help you 'shift' your business activities into those that are proven, tried and true.

With the real estate market on the upswing in many areas, adopting and fine-tuning these twelve tactics now will allow you to literally rise above the general populace of agents. Like a race horse who has been trained in a pool of water, you will find yourself above the crowd and doing extremely well once the economy has corrected itself.

Now's the time to purchase 'SHIFT' and incorporate the principles and tactics into  your business plan for 2010. 'SHIFT' is your roadmap to success as the market shifts again and you, whether you want to or not, shift along with it.
Those who take control over their own actions in order to supercede the shifts that are coming will be the ones who will find business and personal success in the rapidly changing years to come.

In the coming year we will be dealing with the following 'shifts' in most market areas:

Higher interest rates

Tighter qualification requirements for mortgages

Rising property prices

Higher resource and business costs

More free information relating to buying and selling available to consumers

Better trained and more knowledgeable competition

More choices for consumers when it comes to commissions and service levels

Higher taxes for consumers in a real estate transaction

All of the above will affect the real estate markets we work in and our business.

By planning now for ways we can alter our business practices in order to deal with the  imending changes, we will find ourselves well-positioned to survive and thrive throughout each 'shift' the market undergoes.

With each change comes gifts which, although they may be hidden to us at the time, are readily visible when we really 'look'.

Gary Keller's book, 'SHIFT' is one such gift. In fact it is a gift that has been provided to us because of the tough times we have gone through. Like the nesting dolls of Russia, 'SHIFT' holds many layers of gifts within it's pages.

If you do one thing for yourself in the coming days, get your hands on a copy of 'SHIFT' and watch your business take off in 2010.
You can  purchase the book by going to

When you visit the above link, for $19.99 you will get:

*Limited Edition Hardcover of SHIFT, including an ALL-NEW foreword by the authors

*Soci@l: Attract Friends, Followers and Connections to Your Business, a new e-book written by top tech agent (and RainCamp headline speaker) Ben Kinney in conjunction with ActiveRain and Jay Papasan, delivered electronically in early January.

*Unabridged audio version of SHIFT

*Unabridged audio versions of the national best-sellers The Millionaire Real Estate Agent and The Millionaire Real Estate Investor.

If you do one thing for yourself in the coming days, get your hands on a copy of 'SHIFT' and watch your business take off in 2010.



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Comments (8)

Lorraine or Loretta Kratz
Crescent Moon Realty, Inc. & Land N Sea Auctions. - San Marcos, CA
Certified Negotiation Consultants

One thing that is constanct is change. A good book to read is Who Moved My Cheese.

Dec 27, 2009 07:49 AM


There are many informative options out there for real estate professionals seeking inspiration. This may be one of the exceptional ones...

Dec 27, 2009 10:44 AM
Michelle Francis
Tim Francis Realty LLC - Atlanta, GA
Realtor, Buckhead Atlanta Homes for Sale & Lease

Jo-Anne,  The only constant in real estate of the future is that it will continue to SHIFT.  All great points about changes for the new year.  It keeps it interesting.  All the best in 2010!  Michelle  

Dec 27, 2009 01:55 PM
Jo-Anne Smith
Oakville, ON

Lorraine and Loretta,

I've been meaning to read that book...many have recommended it.


Dec 28, 2009 03:02 AM
Jo-Anne Smith
Oakville, ON


it certainly is! There's so much to digest and implement in this book....


Dec 28, 2009 03:03 AM
Jo-Anne Smith
Oakville, ON


How true......I've seen so many changes since I began 14 years ago, however the basics are always the same.


Dec 28, 2009 03:03 AM
Betty Knowles
Southwest Missouri Realty - - Springfield, MO
TeamKnowles REALTORS® - Springfield MO Real Estate

Jo Anne, Gary Keller is the right guy to have on our side!  His writings are wonderful and really hit home.  I encourage everyone to read at least one of his books!  The rest will be history because you won't be able to wait for the next one!

Jan 03, 2010 10:59 AM
Jo-Anne Smith
Oakville, ON

Hi Betty and John,

How true! He's certainly one of the very best educators in real estate.


Jan 09, 2010 03:34 AM