For too long agents ave relied on the 3 p's of listing real estate.
1. Put the sign in the yard.
2. Put it in the major listing service.
3. Pray some other agent sells it.
The successfulagents don't rely on just blind faith, they employ 2 more P's
4. Prospect for there sellers to find buyers, using call capture and lead generation tools.
5. Price watch, they become the sellers local economist.
With the new wave of bank owned properties in the higher price point no neighborhood is immune. it Takes only one bank owned property to taint a neighborhood and the market price of your listing plummet. The window of selling opportunity is getting smaller and the first offer is usually proving the best.
Being in Real estate full time and keeping on top of the market feels like wall street sometimes, looking at the best in the business they do what it takes to keep their clients in the market not just on it. If being a real estate stock broker is what it takes now real estate has become a commodity, then we have to change to meet the new challenges and find the tools that work.
Know your numbers, tell the truth and stick by it. How do you know it's the truth, it is usually uncomfortable for the client to take but most things that are good for you usually are.
Here's to a great 2010 and helping more people than last year.
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