As 2009 comes to a close, I think there is alot of value in sitting down with Sellers whose listings haven't Sold. Showing them what has sold successfully and WHY is key, sharing the metrics for the activity the property is getting or not getting, and exposing them to he whole market picture is an important part of our job. I believe that Sellers understand more about coming down in price than they let on. The key I've found is presenting a strong case that 1 - I am knowledgeable about the market and what is going on and 2 - this is the way to be successful and accomplish their goals and move forward. Often I think we go to a seller and say, "your house hasn't sold we need to drop the price" but we don't give them enough WHY. I've found that the more information I bring along and the better presented it is, more often we come to a joint price reduction decision. There is so much information out there that not only will you be able to work with Sellers better but doing the research to prepare for the meeting will leave you with a better understanding of your local marketplace as a whole. Now is the time to prepare for 2010 strategy sessions with your Seller's, better to be proactive and go to them then wait for them to call unhappy because their property hasn't sold!