SHIFT Tactic #3 Do More With Less - Leverage. This section talks about cutting expenses and finding new business margin does not mean slashing quality or deliver less to your clients/customers. It does mean that there is less money to get the job done.
It is always refreshing to think about how we can work more efficiently in our own business, as it is one of our top goal to maximize each team member's specialty & niche and not over leveraging ourselves. Here are some tips that I find in our own business that may be helpful for other small business owners:
- Talents (Assistants, team members, buyer specialist and etc), reaccess the responsibility and performance of each person on your team. Speak to each team member individually to find out their goals and vision. If it matches up with yours, share your vision and 2010 goals/five year goals with them and see if they can provide any input to challenge or inspire you. Review to see if any of the talent needs to upgrade their sales skills or learn more to better the business. If your business may not be able to keep them full time in today's market, perhaps consider having them part time or share your talent with another agent that you feel comfortable with.
- Yourself/ Team Leader- Remember the days that you first started business? The mindset you have that you can do anything and you did everything on your own? Today's market require the team leaders not be afraid to get their own sleeves dirty and can do everything on their own not relying on team members. Such as talking to each of your seller and see if their properties needs a price adjustment, is the listing expiring soon, calling the clients on the regular basis to provide market update, these are the basics of a being a good Real Estate agent, sometimes the basics are the fundamental of the business, when market moves fast, we don't always remember to do them or we delegate these tasks to others to do. I think it is absolutely important for the team leader to speak to the clients and let them know how you are doing, reassure them that you are in the business and going strong, and discuss how you can service them better.
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