Stop Paying Per Lead, Start Paying Per Sale
After an overwhelming number of requests, Reply! is now also offering our leads on a performance-based model where instead of paying for every lead, agents pay for leads that close. Agents build their coverage area based on cities, counties, and zip codes, and they’ll receive an unlimited number of leads in real-time. This is what many of you have been asking for and we’re excited about finally being able to make this offer available.
Reply! has been working with real estate agents for over eight years now. Since 2001, we’ve traditionally provided agents with leads from consumers that have visited one of our consumer research sites and submitted a request to be contacted by a licensed agent about buying or selling a home. We provide the agent with the consumer’s name, contact info, and relevant information on the property they’re interested in. Up until this point, we’ve always charged agents $54.95 per lead, offering credits on leads with invalid info.
In today’s market, agents need a risk-free way of generating more business, and we couldn’t agree more. While we still offer leads on a per lead basis, we’re revamping our RealtyNow program as follows:
* You pay a $99.95 monthly membership fee to use the program
* You choose your coverage areas to determine where your leads come from
* Leads are no different than the leads we normally sell at retail price
* If you close a transaction with a property price of $150K or higher, you pay a flat $1000 advertising fee
* If the transaction is less than $150K, you don’t pay anything
* Extremely low-risk, cancel any time
RealtyNow eliminates many of the concerns that agents have about buying leads, since you’re only paying for closed transactions. We give you the freedom to decide which leads are worth your time, and you don’t need to worry about sending leads back for credits or refunds. This is truly a performance-based model, and you can cancel at anytime.
To make things even easier, we rely on you to tell us when you close a sale. We don’t accept payment through escrow, so we’re putting our trust in our members to let us know when a qualified transaction is closed.
As always, Active Rain feedback is highly valuable to us and I look forward to your comments. For more information, you can visit us at www.realtynow.com, call us at 925-983-3400 ext.1011, or email julie.ortiz@reply.com.
Sincerely,
Adam Carabetta
VP, Retail Operations
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