Has this ever happened to YOU?
Weeks of involvement drag by. You're not having fun. Pouring yourself into it, people don't seem to appreciate you. You're likable. But, you're not connecting. Relationships aren't blooming. What's wrong? This misfit story unfolds when the decision to join a group/organization/tribe/niche, is based on demographics, or worse, random happenstance. What's wrong? Your Psychographic proclivities are not in alignment with the group you've selected -- these people aren't your kind-of-people, you know it and they know it. Ergo, nothing good happens. The fix is simple and quick. When you engage with a tribe that has shared passions, interests, activities and opinions, you click and stick. Now is the time to open your mind and imagination. Let's talk about how to enjoy, grow, nurture and profit from choosing the right tribes and crafting relevant and effective marketing, advertising and branding. We'll start with a momentary review of old school demographics, then we'll dive into the in's and out's of new school Psychographics.
You're familiar with Demographic selling?
If you type "definition: demographic selling" into the Google Search, it returns 4,720,000 results. Demographic selling is old school.
Crafting a written plan to develop and grow your business is smart. Demographic considerations play a role in every effective business plan.
Want to slingshot your business from misfit and unfun, to popular, appreciated and wildly brilliant?
Learn all you can about unlocking and unleashing the brilliance of Physcographic-Selling.WTH Is A "Psychographic"?
If you type "definition: psychographic selling" into Google Search, it returns 66,600 results. (My first thought, the sign of Satan, then, realizing it was Lucifer's trick to misdirect, I quickly gathered my thoughts and continued...).
That's 4,720,00 results for old school "Demographic-Selling" and 66,600 for the lesser known, but brilliant, Psychographic-Selling". Why lesser known? Because the power of" Physchographic-Selling" is most recently electrified by the omnipresence of the internet, social media, online sharing and boundry-less conversation. Facebook, blogs, Flickr, Youtube, Twitter, LinkedIn, etc., all empower us to engage each other on shared Interests, Activities and Opinions (IAO). Interests, Activities and Opinions are Psychographic variables. It's easier than ever to find new friends and join new tribes. Here's more, a snippet from Buzzle.com on the definition of "Phsychographic Selling".
Psychographic variables are also known as IAO variables - Interests, Activities and Opinions. The seller needs to analyze these 3 factors primarily in order to understand the psyche of the customers. Then he can adopt a suitable marketing strategy, or he can alter an existing marketing strategy. The habits that consumers generally display with regard to a certain class of products will determine their reaction to the product that a seller is offering them. Psychographic Segmentation Variables The variables that come into play when we speak of psychographic segmentation are primarily psychological in nature. The following variables could be said to be a part of the process of psychographic segmentation.Because the real estate business is personal in nature and success is won or lost on the basis of "trust", when planning and strategizing on tactics to grow your real estate business success and profitability, Phychographic considerations add muscular-mojo to your plan.
- Interests
- Activities
- Opinions
- Behavioral patterns
- Habits
- Lifestyle
- Perception of selling company
- Hobbies
Comments(31)