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Photography For Real Estate Agents

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Mortgage and Lending with Gulf and Southern

My son lives in Florida and I talk to him all the time about new marketing ideas to assist Real Estate agents and homebuyers.

Our latest idea is a way to generate a stream of good buyer leads for the agents I am working with and doing the photography for.  Once I take the pictures, I would put them up on the internet and would then put a handwritten yellow sign up in front of a home for sale.  There would be a pre-recorded message giving home info and offering a FREE report on Best Loans or Negotiating the Best Deal or some sort of helpful homebuyer tips.

Once people receive the FREE report, we would use some automated marketing systems to continue to keep our information in front of the potential buyers that are thinking about buying in the next 4 - 12 months until they are ready...occasionally offering mortgage services or buyer agent services.

When they are ready, we hope to have built enough trust with the clients because of the consistent FREE info we have provided.  Hopefully that is enough value so they decide to work with us for the mortgage or Real Estate needs.

What do you think??    Good ?  Bad?  Ugly? 

If you could help me find a way to connect to some of the other people here in Schenectady County and surrounding area.

Comments(4)

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David L. Britt
Platinum Realty, LLC - Olathe, KS
MBA
Karen, good idea! There will be a fine line to walk between giving something away for free and the prospects using you.  You may want to investigate how other companies are doing this successfully.  They are out there.
Jul 06, 2007 03:20 PM
Karen Lohre
Gulf and Southern - Niskayuna, NY
are you one of those companies?
Jul 06, 2007 03:24 PM
Scott Hoag
FBC Mortgage - Clearwater, FL
Preferred Lender / Mortgage Company
I think the idea is stellar, of course I happen to be doing the same system.
Jul 06, 2007 03:55 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher
Karen I love your idea and hope it makes a big hit.  Best of luck on starting your new business, it sure has it's challanges but it's worth it!
Jul 06, 2007 10:27 PM