Are all Home Staging Companies created equal?

Home Stager with We Stage Greater Detroit, Inc.

We Stage Greater Detroit, professional home staging professional master, Carolyn Stieger would like to address the difference between Home Staging and Interior Design

Home Staging is not Interior Design. See the Wikipedia condensed definitions for both categories below.

Home staging is the act of preparing a private residence for sale in the real estate marketplace. The goal of staging is to make a home appealing to the highest number of potential buyers, thereby selling a property more swiftly and for more money. Staging techniques focus on improving a property's appeal by transforming it into a welcoming, attractive product that anyone might want. Many people believe that staging raises the value of a property by way of reducing the home's flaws, depersonalizing, de-cluttering, cleaning, improving its general condition and landscaping

Interior design is a multi-faceted profession in which creative and technical solutions are applied within a structure to achieve a built interior environment. These solutions are functional, enhance the quality of life and culture of the occupants, and are aesthetically attractive. Designs are created in response to and coordinated with code and regulatory requirements, and encourage the principles of environmental sustainability.
The interior design process follows a systematic and coordinated methodology, including research, analysis and integration of knowledge into the creative process, whereby the needs and resources of the client are satisfied to produce an interior space that fulfills the project goals.[1] 
They plan the spaces of almost every type of building including: hotels, corporate spaces, schools, hospitals, private residences, shopping malls, restaurants, theaters, and airport terminals. Today, interior designers must be attuned to architectural detailing including floor plans, home renovations, and construction codes. Some interior designers are architects as well.

Did that clear up the confusion between Home Staging and Interior Design? 
What else will you need to know to hire the right company to prepare your home for sale?
•·       Is the company insured? 
•·       Are you going to over pay for the wrong professional?
•·       Have they been trained or did they just decide they wanted to be a Home Stager?
•·       Will there be updates and repairs or a remodel?
•·       Does the company work with Realtors?  Understanding the process of selling real estate is very
         important in preparing homes for sale

Do you have more questions regarding the home staging process?  Visit us at or email us at: or call 248.322.4703  We would be happy to answer any home staging questions you may have.




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