Generate Local Real Estate and Mortgage leads First
By Richard Simpson
The best audience to go after in the beginning of your mortgage marketing venture, is to target those who are local to your county or state. You need to incorporate the following mortgage marketing tactics to get the attention of everyone local, seeking a mortgage loan:
1. Get a Website
The Loan Officer Marketing Lab can help you create a website for FREE! We know exactly what the consumer wants to see in a mortgage website. And we know how to properly optimize it so you can generate a truckload of mortgage leads!
We can also help you start a WordPress.com blog. It’s free and Google Search loves blogs. By adding new content to your blog on the regular, your mortgage marketing and mortgage lead generation efforts will increase exponentially!
Another advantage of having a blog is managing the customers’ expectations. Online customers often want the opportunity to engage and interact with businesses before they call or buy. A blog allows you to demonstrate trust, personality, and give the customer some value before doing business with you. This is mortgage training for the customer!
2. Get Listed in Google Local
Google Local is like the yellow pages online. TONS of Internet searchers turn to Google Local because they prefer to work with a local business, rather than a company that is halfway across the country.
Joining Google Local takes only 5 minutes and you can be up and running in no time flat! You can target a pretty nice radius, so don’t worry about not having enough “reach” with your customers.
3. Submit Your URL to Local City Directories
Local city directories are also often neglected, but very powerful local search results.
Submit your website to local directories. Directories are not totally dead yet . They still have value, but DO NOT pay to have your business listed, as there are too many FREE resources to get listed in. If you do a simple search for business directories, you should get LOTS of results that come up. But first, go with the names you recognize, such as the Yellow Pages or Localism.
4. Put your URL EVERYWHERE!!!
Your website URL should go everywhere you advertise. If you want to generate traffic, you need to advertise in all possible places. Your email signature, your e-fax, text message footer, I mean everywhere. Try to make it a local household name.
Richard Simpson <http://www.atlantahomesaleshelp.com>
Atlanta Home Sales Help
770-623-6341
