Top 10 Ways to Feed Your Blog - Social Media Strategies Part VI

Real Estate Agent with Fathom Realty West Sound WA State 52404

Welcome back to our series, "Developing a Social Media Strategy"

So far, we've realized that....developing-social-media-strategies

"Social Media is a Conversation, not an Advertisement!"

We've answered "The 'WHY' of Social Media?" (Why Social Media should be a part of your Annual Marketing Plan)

We identified that one of the key strategies is "Taking AIM" (Audience, Image/Brand, and Message)

How to become a skilled blogging chef by serving up "Social Media Sushi"

And, we discovered the "5 Keys to Having a Killer Blog!"

In this week's installment, we going to embark on a fun learning journey entitled,

"Blogging and The Little Shop of Horrors!"

Have you ever seen the rock musical "Little Shop of Horrors?" or the 1986 movie version with 'Honey, I shrunk the Kids' Rick Moranis?

It's the story of a nerdy floral shop worker who finds his chance for success and romance with the help of a giant man-eating plant who constantly demands to be fed.

"FEED ME!!!"

Well, that's kind of what it's like to author a successful blog. In order to effectively attract, engage, and retain any meaningful amount of readership/traffic, you have to be committed to consistently feeding your blog. Fortunately, your blog won't demand human sacrifices. However, there will be times when you feel as if it's sucking the life out of you!

"96% of All People who start Blogging quit after 3 months"

I once heard a statistic that claimed only 4% of the people who start blogging will still be blogging after 3 months. That's quite an attrition rate, if it's true. So why do so many quit?

There are probably many different reasons, but I think one of the main ones is that people feel as though they've run out of things to say/write. They hit a mental brick wall where inspiration and creativity cease. Some call it Writer's Block.

Personally, I think this dilemma has a lot more to do with poor planning/organization and discipline than it does a lack of inspiration/creativity. That's not to say that creativity and inspiration don't have their place in authoring a blog. One should always be open/sensitive to the leading of your 'inner muse.'

But to successfully compete in the 'marathon' that is blogging, you must develop a consistent, long-term, organized strategy for writing. While a certain portion of your blog writing will come as a result of creative moments of 'inspiration,' other portions should be planned or scheduled, and become part of your regular writing routine.

So, without further adieu, I give you,

top-ten-ways-to-feed-your-blogTop Ten Ways to Feed Your Blog

1.   Market Reports: I publish a real estate market report at the beginning of each month for all of Kitsap County WA. My reports contain 3 primary components - statistical data; my personal opinion or analysis of the current market; and a local business/interest story. Consumers don't want cold statistical data, they want your expert analysis and interpretation of that data. They also want a sense of what makes your area such a great place to live, work, and play.

2.   Listings/Property of the Week: Utilize the ever-abundant tools of social media and create quality media presentations for your listings. During your weekly home tour, select the best value for the money and promote it on your blog. Be sure to obtain expressed permission from the Listing Agent first.

3.   Neighborhood Showcase: This is where you can do a detailed overview of specific neighborhoods, developments, or communities within your market. Be sure to include lots of pictures, median home descriptions, school information, shopping, parks, etc..

4.   Local Business Review/Promotion: What better way to build relational bridges with area business owners than to promote their services/products on your blog! Start off with recommendations of service-related businesses that new residents would find the most helpful.

5.   Develop a Series: One way to keep yourself disciplined to blogging more consistently is to create a multi-part blog series. In fact, you're currently reading one right now! It can require a lot more work than usual, but it will become a worthwhile and valued addition to your blog archive.

6.   Shell Answer Man: Trulia has done an excellent job with this particular approach by providing a forum where consumers can pose questions and solicit answers from local real estate experts. Provide a link on your blog where readers can send in questions, and those questions can become source material for future blogs. Or simply, make a list of the most common questions that Buyers and Sellers are constantly asking you, and turn your answer(s) into blog articles.

7.   Local Attractions: Consumers can access listings from literally hundreds of websites, but what they really have difficulty finding is good relevant information on local entertainment, recreation, and attractions. What are the 'Must-See' points of interest in your area? What are the primary local sights and attractions that make your area such a great place to live?

8.   Pictures are worth a 1000 words: Consumers are graphically oriented or 'picture happy' and are accessing the Internet in droves with searches of images for their destinations of interest. If your goal is to expand your digital footprint and increase the likelihood of consumers finding you, then creating photo galleries is one more effective methods to employ. In addition to creating photo galleries on your blog, also consider similar galleries on your Facebook Page, or on social networks that are dedicated to photos, like Flickr.

9.   Invite a guest blogger: A great way to create additional content for your blog is to invite another proficient blogger to write a guest post on your blog. Mutual collaboration among fellow bloggers can be an effective means to drive new readers to each other's blogs.

10.  Point/CounterPoint: Just about every avid blogger has an RSS feed (Google Reader) of other blogs they frequently read and enjoy. Find an article that contains an attitude or opinion that is contrary to your own, then state and defend your position. Or, you can find an article you feel is exceptional, and simply provide your analysis/editorial comments. Make sure that your contributed content well exceeds that of the other article. And, remember to provide adequate attribution to the original author and links to their full article.

ACTION POINT:   I'm sure there's a lot of other creative ideas out there. What have you found to be the most helpful for you in keeping you on task with regularly contributing content to your blog?

~     o     ~     o     ~     o     ~     o     ~     o     ~


An avid blogger since 2005, Rich has published over 1000 articles, most related to real estate. He enjoys using the tools of social media to brag/boast about the quality of Life on the picturesque Kitsap Peninsula in scenic WA State. He is a licensed real estate professional providing knowledgeable empowerment and relentless representation for his clients of residential properties and vacant land throughout all of Kitsap County WA and portions of Pierce, Mason, and Jefferson Counties. You can also find him at, SOUNDBITEBLOG, Crabbing in the Hood, Everyday CK, Facebook, Twitter, or e-mail:

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Rich Jacobson is a District Director for Fathom Realty and a licensed REALTOR®; an avid Crab Hunter, Clam Digger, and Oyster Shucker, He is the Social Media Evangelist for Life on the Kitsap Peninsula & The Western Puget Sound in scenic WA State.


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Andrew Monaghan
The Monaghan Group - Glendale, AZ
CRS, GRI, EPro Associate Broker

Blogging in itself can be time consuming but with a little planning you can focus and be time efficient


Jan 12, 2010 08:35 AM #45
Bryant Tutas
Tutas Towne Realty, Inc and Garden Views Realty, LLC - Winter Garden, FL
Selling Florida one home at a time

This is one heck of an artilce Rich. I'm jsut stopping by to say "Hi". I hope all is well with you and yours.

Jan 12, 2010 09:16 AM #46
Ted Tyndall
Davidson Realty Inc. - Saint Augustine, FL
I will help You find the Home YOU want to Buy


Great article. Thanks for taking the time.

Jan 12, 2010 09:16 AM #47
Team Honeycutt
Allen Tate - Concord, NC

Thanks for all the tips.  I am going to pass them along to my friend who is always looking for something to blog about.

Jan 12, 2010 09:17 AM #48
Patricia Aulson
Realtor - Portsmouth NH Homes-Hampton NH Homes

Thanks for the good post today. It's appreciated!

Patricia/Seacoast NH/ME

Jan 12, 2010 10:06 AM #49
Patricia Aulson
Realtor - Portsmouth NH Homes-Hampton NH Homes

Thanks for the good post today. It's appreciated!

Patricia/Seacoast NH/ME

Jan 12, 2010 10:07 AM #50
Mary Jo Quay
EXP Realty - Minneapolis, MN
I Move You Home

Great ideas to keep it going.  The same would apply to the newsletters we send clients. Sometimes you just get stuck for what you think clients want to hear.  Excellent ideas, I'm printing it out for my bulletin board.

Jan 12, 2010 11:13 AM #51
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Rich, I don't want to be one of the 96% so have bookmarked your post.  My goal this year has been to add consistency to my blog by "feeding it".  Thanks for a "nutritious" post.

Jan 12, 2010 12:54 PM #52
Briddick Webb

Amazing post.  Loads of value here! Thanks so much

Jan 12, 2010 02:58 PM #53
Roland Woodworth
Q Realty - Clarksville, TN
Q Realty - Power In Real Estate

Great information Rich.. Gonna mark this one for further study !

Jan 12, 2010 03:36 PM #54
Lori Churchill Cofer
Beasley Realty - Pullman, WA
Realtor - 509-330-0086 - Pullman, WA


Thank you sooo much for the ideas.....I think that effective blogging does take dedication...and there can be challenges...that is for sure.  I have been blogging for over a year now and it is becoming a part of my routine, so much easier.  Right now our family is expanding the family business...and so I have not been able to blog like I would like to....just over run...but one thing is for sure...I am missing it...guess I really am an addict to AR!  LOL!

Jan 13, 2010 02:14 AM #55
Rich Jacobson
Fathom Realty West Sound - Poulsbo, WA
Your Kitsap County WA Real Estate Broker

Thanks, Everyone, for your thoughtful and kind comments! It's always my hope and intention that something I've shared will be a true practical help to you, and serve to further grow your business.

If there are any particular challenges or questions you have about social media and how it can be implemented into your marketing plan, just shoot me an email, and I'll be glad to respond to you.

I am planning on at least another 5 or 6 articles in this series, so stay tuned!....

Again, thanks for taking the time to read my stuff and share your input!.....

Jan 13, 2010 02:59 AM #56
Sybil Campbell
Long and Foster REALTORS® 5234 Monticello Ave Williamsburg, Virginia - Williamsburg, VA
REALTOR® ABR, SFR, SRES Williamsburg, Virginia

Rich - What a great list. I have thought of some of these on my own, but you gave me a couple of great new ideas. Thanks!!!

Jan 13, 2010 11:27 AM #57
Patricia Aulson
Realtor - Portsmouth NH Homes-Hampton NH Homes

Thanks for the good read today!


Jan 14, 2010 10:53 AM #58
Barbara-Jo Roberts Berberi, MA, PSA, TRC - Greater Clearwater Florida Residential Real Estate Professional
Charles Rutenberg Realty - Clearwater, FL
Palm Harbor, Dunedin, Clearwater, Safety Harbor

This is an impressive list of ideas! Actually, after a little over a year I left the Rain for several months - life got a little to crazy - but Mike in Tucson sent me an e-mail asking why I had stopped blogging and it was enough to get me back here! I must say, I have missed a lot and it is good to be back in touch with so many friends!!!

Jan 20, 2010 12:56 AM #59
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Rich, I am currently doing market reports but had not thought about adding something about local businesses.  That definitely would make the blog more interesting.  As a matter of fact, you mentioned several things that I'm going to incorporate to help me be a better blogger.  Thanks.

Jan 21, 2010 01:54 AM #60
Debbie Hutchins
Birmingham, AL

Thanks Rich for such an informative post!  Some great ideas!  I think I need to start taking notes when I have ideas for a post.  It seems that my mind can be filled to overflowing and then by the time I get to sit down and put pen to paper I have forgotten my ideas! 

Jan 24, 2010 12:28 PM #61
Tracy Santrock
Fonville Morisey/Santrock Realty Group, Inc. - Cary, NC
Raleigh - Cary Realtor/Broker In Charge

Yet another great blog.  I haven't quite gotten the series thing down yet..not enough time in the day but a great idea!

Jan 29, 2010 11:01 PM #62
Cheyanne Lake
Lake Home Selling Team of Keller Williams - Charleston, SC

Excellent article, look forward to following your blog

Feb 05, 2010 11:08 AM #63
Rich Jacobson
Fathom Realty West Sound - Poulsbo, WA
Your Kitsap County WA Real Estate Broker

Cheyanne:   Thanks for your kind words. I hope that something I've written would be of practical help and encouragement to you!...

Feb 05, 2010 11:26 AM #64
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