NON Realtor Marketing - Can it work?!?!

Education & Training with Marketing Artfully

I think Realtors sometimes get so used to listening to real estate experts that they forget to look outside the industry to people who have great ideas that don't necessarily focus on realtor marketing! Here are my top 4 people that I think you should listen to who are NOT focused on real estate marketing!

Gary Vaynerchuk

He is a GREAT motivator who is the bestselling author of Crush It - if you haven't bought his book yet make sure you do! Also, here is a keynote speech he gave that is SO worth a listen!!!! (Watch out he is a cusser - do not watch when little ears are around) 

Seth Godin

I love this guy! He is all about thinking differently and challenging the "rules" of marketing. If you don't follow his blog, start. If you want to read a great book that will help you get through tough real estate times, check out The Dip - basically he says that if you are not 100% committed to getting through the long haul, quit now! His organic chemistry example is one of my favorite ways to think about how to succeed!

Malcolm Gladwell

Outliers is his semi-most recent book that talks about spending 10,000 hours doing something to master it. Most realtors I know have WAY more than 10,000 hours in...:) AND he talks about how timing makes a tremendous difference in your success. Have you thought about the fact that the market share you get now during these tough times will never go away!?!?!? Spend 2010 taking over your market!!!

Brian Tracy

Mr. Tracy is not actually a marketing guy - BUT his strategies about starting get me all fired up to quit procrastinating and start doing by using goals!

If you spend time listening to people like this rather than listening to people who say the real estate is terrible or that buyers are liars or that you are silly to stay in the business - IMAGINE what 2010 can be for - Happy New Year!!!

Comments (14)

Karen Hurst
Rhode Island Waterfront!

Tara, Great motivational post for the New Year. I'm going to click the little feature button. Happy New Years to you!

Dec 31, 2009 01:06 AM
Melissa Zavala
Broadpoint Properties - Escondido, CA
Broker, Escondido Real Estate, San Diego County
This is kind of a coincidence. Lately, I have been advising others to seek the help of professionals outside of real estate so that they can get another perspective on what they are doing.
Dec 31, 2009 01:07 AM
Elite Home Sales Team
Elite Home Sales Team OC - Corona del Mar, CA
A Tenacious and Skilled Real Estate Team

Now that was fun.  Thank you for these videos I really enjoyed them.

Dec 31, 2009 01:09 AM
Matthew Naumann
Exit Realty Charleston Group - Goose Creek, SC
Goose Creek, SC Real Estate Agent


Great Videos. Thanks for sharing,

Matt Naumann

Dec 31, 2009 01:09 AM
Tara Jacobsen
Marketing Artfully - Clearwater, FL
Marketing Artfully

@Karen - Thanks for the shout out!!

@Melissa - I think that is true for any industry! If you stick with what "everybody" says to do you will get the same results!!!

@Elite - They are some of my favorites...:) I especially like the cusser, but hey that is me - passion is what it is all about!!!!

@Matt - SO glad you liked them

Dec 31, 2009 01:14 AM
Ty Lacroix
Envelope Real Estate Brokerage Inc - London, ON


What a timely post and thank you because on the last day of the year I review and fine tune my next year's goals.


Dec 31, 2009 01:46 AM
Tara Jacobsen
Marketing Artfully - Clearwater, FL
Marketing Artfully

@Ty - YAY! Make sure you make taking over the Ontario Real Estate Market one of your big ones...:)

Dec 31, 2009 02:06 AM
Elizabeth Bolton
RE/MAX Destiny Real Estate Cambridge, MA - Cambridge, MA
Cambridge MA Realtor

Hi Tara ~ I absolutely *love* Brian Tracy. Great video. One of my favorite motivational pieces is on one of his tape sets. It's about going full speed to get ahead - like a plane getting in the air.  Go full speed when you're starting out and eventually you can coast. But if you never get up a head of steam you'll never get off the ground. Roughly paraphrased!!


Dec 31, 2009 10:59 AM
Tara Jacobsen
Marketing Artfully - Clearwater, FL
Marketing Artfully

@Liz - I KNOW! Brian is the only gentle talker I love listening to - his success mastery tapes from audible are one of my favorite things to listen to!!!

Dec 31, 2009 11:11 AM
Lewis Beynon
CENTURY 21 Triangle Group - Raleigh, NC
Triangle Real Estate 411

Tara - Finally took time to watch all the videos.  Thank you for sharing.  There are some very interesting viewpoints here.  Many of them I relate to quiet well.  Here is to a prosperous 2010!!!

Jan 04, 2010 06:56 AM
Tara Jacobsen
Marketing Artfully - Clearwater, FL
Marketing Artfully

@Lewis - You can't say I didn't warn you...:) Glad you are rocking 2010!!!

Jan 04, 2010 07:41 AM
Vickie McCartney
Maverick Realty - Owensboro, KY
Broker, Real Estate Agent Owensboro KY

Hi Tara~ I already know that I love Seth.  The others I am going to check out later when I have time.  Thanks for sharing!

Jan 06, 2010 12:37 PM
Barbara-Jo Roberts Berberi, MA, PSA, TRC - Greater Clearwater Florida Residential Real Estate Professional
Charles Rutenberg Realty - Clearwater, FL
Palm Harbor, Dunedin, Clearwater, Safety Harbor

AR MeetUp April 17th........hope you can make it and bring a colleague or two........Tarpon Turtle at 1 pm or a little later if need be.....we will be there for a few hours. If you can come, RSVP to the blog about it posted today.

Mar 15, 2012 11:44 PM
Tyrone Brown
Sumter, SC

Great video post.

Jul 10, 2015 03:19 AM