Services for Real Estate Pros with Tann Starr & Associates, Inc.

Carolyn Tann-Starr 2009

                     http://TannStarr.net                                                http://uberMental.com

I own 35 websites. I am systematically destroying and rebuilding them because I want to do something new with my creative side. After hanging out in the Rain for a little over two years and reading Ewen Chia, Mark Victor Hansen, Robert G. Allen, Timothy Ferris, Penelope Trunk, Donald Trump and a host of Rainers, I have come to discover some fascinating truths about the Internet and Social Media: If you don't squander your social media connections you can do very well for yourself by developing multiple streams of revenue. They do not have to be big streams. Small streams can add up to five, six and even seven figures if you take the time to develop social media distribution hotspots...

Rule 1: just get the public reading you. Rule 2: start offering small potential solutions to specific problems that are actually useful to solving what a person needs. Rule 3: You do not need 35 websites to do this (LOL). A few good ones will do and do not rush to be a problem solver. Just start talking to people like they are really there and you are sharing something about your life, your interests and tidbits about what you have gone through.

People like to learn. Did you go to a family friendly restaurant? Share it. Did you find a really cool bakery that caters to people with food allergies? Share it. Is Wednesday buy one get one free at your neighborhood store? Share it. Doing a seminar next month? Share it. Career advice as an employer? Share it.

Writing about different things you are familiar with means people Googling shared interests have the potential of finding you. uberMental is a baby blog with its social media pampers on but it will be a good site. Do you know why? Thought, perception, memory, emotion, will and imagination... Those six categories drive all of my blogs and my goal is to start launching some interesting PDFs from that site.

TannStarr.net is where I am going to network with some talented, artistic friends and launch quirky, fun  ebooks. The two domains are already showing each other link-love and sending traffic back to my other blogs. Your ability to be found is the name of the game, not how many comments you rack up. If you don't cross link your work people will have less reasons to come back.

Why mess with Wordpress and GoDaddy? Your ability to capture subscription leads by people opting in at your sites is crucial for further expansion. How can you follow up with the people who read you if you do not know who any of them are? When you start to monetize your blogs you have to visualize those readers. I want you to think of these simple points when you feel the doubt setting in:

01. "The 4 Hour Workweek" (Timothy Ferris) was turned down by 26 out of 27 publishers... Ironically, it took five days to make the New York Times bestsellers list. My point? Keep writing. People who think they know sometimes don't know a thing about you and how people will receive the messages you decide to share. Consumers make bestsellers, not critics.

02. "The One Minute Millionaire" (Mark Victor Hansen & Robert G. Allen) defines money as a tool and as not being good or bad, but neutral. They speak of how to be enlightened millionaires, they explain that it is a path and mindset one needs to embrace and they drive home the fact that even millionaires (a) experience setbacks inclusive of bankruptcy and (b) they also experience embarrassing moments of devastating financial instability. My point? Start where you are and stop waiting for the perfect moment to save up to doing your thing at some future date. Start now, not later. Keep writing with the messed up credit, the looming divorce, the ridicule, the resentment, the speculation. Just do it because if you don't you will never get it done. 

03. "How I Made My First Million On The Internet" (Ewen Chia) is a must read. He tells you about his stress and tears regarding the devastating mistakes he made and the mounting debt he incurred only to discover he knew the answers to his problems but was so used to searching for answers and paying other people to find solutions for him he missed the fact that he was not using the knowledge already gained to maximize his efficiencies. My point? Been there, done that, do not want to do this anymore - am watching a lot of you spin your heels as well. I have been picking some very intelligent brains. Now its time to see if I learned anything useful (LOL). We can do this together or I can do this alone. I am going to do this because I want to change where my life is going. I want to enjoy a fun job and have more time for my little minions. A 5 hour work day would make me very happy.

04. Penelope Trunk wrote a very interesting post entitled, "Popular Posts of 2009. Sort Of." My fave quote: "I want to say something upbeat about 2010. You know, start on a good note. But it seems so artificial. I don't think we need to magically be in a great place at the end of a year. Or magically know our goals to start off a new year. I think, sometimes, that it's already magical that every day we wake up with the strong belief that we can make things better." My point? Make things better to the best of your ability one day at a time. Write one day at a time. Write one post at a time. Don't create an artificially rigid schedule for writing. Pop in and say hello if that is all you have. You can always come back later and say hello again with another tidbit of information about your day. Sometimes, just being truthful about a simple thought can connect with more people than a brilliantly researched paper. Sometimes, writing the brilliant post with several comments gives a writer more satisfaction than the ones with over 400 comments (LOL).

05. My fave two Donald Trump quotes this morning: "Anyone who thinks my story is anywhere near over is sadly mistaken." and "As long as you are going to be thinking anyway, think big." I need you to think big thoughts about your blog. I need you to believe that as you write across the multiple platforms of your choice you are going to formulate ideas to create multiple streams of revenue. Affiliate program? Seminar? PDF? Publications? CD/DVD? Digital downloads? I want you to start thinking about the work that you've done before and how you can update and revise it into something new, relevant and eye catching like a very useful e-book or newsletter with advertising space.

Try this: write a blog post that spans from your AR dashboard, to your outside blog to your Localism blog to your personal site to your other social media sites. I want you to do it in a way where each site gets a piece of the idea and not a replicated re-blog. Your dashboard will have all of the components but not each site. This is how you series write. This is how you get one idea to vie against itself in Google. This is how you discover which components of your writing do well (or not) in the rankings for the same idea... 

That little excercise was gifted to me by a very talented writer. That bit of advice was when the Mind of Minion created uberMental.com because being a Google Whore I have every intention to taking this game to a whole new level (LOL). The WP entries are already on page one of Google. It took approximately 4 hours. Lets see where my Outside Blogs go in the rankings. :-)

UPDATE: Number 1 regarding results 1 - 10 of about 9,850 for the term ubermental in Google in 21 minutes flat on ActiveRain.com  How cool is that? VERY!


Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
ActiveRain Community
Blogging & SEO
The Art Of Marketing You
Real Estate SEO
Club Chaos
Diary of a Realtor

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Gregory Bain
Mezzina Real Estate & Insurance - Little Egg Harbor, NJ
For Homes on the Jersey Shore

I agree with you. You don't need 35 web sites. I salute you in your pursuit of happiness. But, what if you don't need google juice? What if you can look out and see the old familar faces pulling a chair up to the crap table. 2010 is going to be the start of some very good years - for some.

While I think the Donald is no one I would want to emulate, he is someone to watch out for. Have you noticed Carl Icahn is out looking to buy? Do you really think any of the "players" care about google juice? Focus on you and what sets you apart and google will find you. I hope.

Jan 01, 2010 02:32 PM #62
Jennifer Fivelsdal
JFIVE Home Realty LLC | 845-758-6842|162 Deer Run Rd Red Hook NY 12571 - Rhinebeck, NY
Mid Hudson Valley real estate connection

C - thinking about 35 post really makes me tired.  You are so full of energy and idea so I know you will have a wonderful 2010.  Great idea to simplify, I am taking stock of things too.

Jan 01, 2010 02:45 PM #63
Ricki Eichler McCallum
CastNet Realty - Corpus Christi, TX
Broker,GRI,ABR, - Your Coastal Bend Home Source

Lots of interesting things to consider and implement here.  Thanks for taking the time to share.  Wishing you a fantastic 2010 and success in all you do.

Jan 01, 2010 02:58 PM #64
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

I too would love a 5 hour work day with time for my little ones.  I have been contemplating multiple income streams and just haven't found the energy/time.  You make it sound easier, and I hope I'm inspired to move forward.  Thank you.

Jan 01, 2010 03:28 PM #65
Terry Lynch
LAR Notary and Closing Services - Saint Clair Shores, MI

To paraphrase NIKE, "Just Do It". The best advice I ever got came from my first manager in real estate...."do something every day, not something monumental, just something"

Jan 02, 2010 12:30 AM #66
Stephen Kappre
KW Hometown - Mantua, NJ
Helping You Home

Love the whole novel here ;) I even took notes while reading, tht's how you KNOW it is good. And a word I think I missed in all of this ... "faith". Not religious faith, albeit I am as faith oriented religiously as about possible, but faith in yourself as a person to believe and dream. A quote I use ALL the time is Les Brown's "People don't live up to their ability, they live up to their expectations of themselves". This is were expanding one's faith and thoughts reaps fantastic results. Thanks for the kick in the butt and the faith builder. Hope to see you 1/12 in NY. :)

Jan 02, 2010 02:39 AM #67
Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Thanks, what a great way to start the year! My old composition teacher, Lockrem Johnson, had a great story he told when he was an up and coming composer and student in the music department at the University of Washington. He was one of the few students that got to talk with Bela Bartok when he was visiting the school back in the early 40's... Bela's advice to young Lockrem when asked, "How do you compose?" 

Sit down, get started, keep it simple.



Jan 02, 2010 03:28 AM #68
Wendy Rulnick
Rulnick Realty, Inc. - Destin, FL
"It's Wendy... It's Sold!"

C- That is a very inspirational post.  What I took away the most is to remove limiting ideas and "think big", not just about blogging but about everything.

Jan 02, 2010 04:11 AM #69
Peggy Chirico
Prudential CT Realty - Manchester, CT
REALTOR® 860-748-8900, Hartford & Tolland County Real Estate

This is a great concept piece for me and will take lots of time to digest.  I love big thinking, but I'm just a little challenged about putting the pieces together.  I subscribed to your blog and hope to find some more gems there (I am sure I will!).  Thanks.

Jan 02, 2010 07:10 AM #70
Jonathan Rivera
Real-TechGuy.com - Orlando, FL

Good little kick in the pants on leveraging the web to create passive income.  It's one of my favorite topics.  I just re-read the 4 Hour Work Week to get my thoughts clear for 2010.

Jan 02, 2010 09:16 AM #71
Pat Laracy Baker
Realty Executives Boston West - Holliston, MA
Realtor, Green, ABR, Holliston, Massachusetts

I am bookmarking your post because it is so helpful. Thank you Tann

Jan 02, 2010 10:12 AM #72
Martha Brown
Long & Foster Real Estate, Inc., Annapolis MD 21403 - Annapolis, MD
Your Homes Around Annapolis Agent

My oh my you have been one busy person. Reading, focusing, thinking and rethinking. Like many I am bookmarking and digesting in bits just like you ahve been doing for the past few months. I can see I need to read some books you have mentioned. Great stuff. Happy New Year and from what I can see from this post it is going to be a fantastic one for you LOL!!

Jan 02, 2010 11:19 AM #73
C Tann-Starr
Tann Starr & Associates, Inc. - Palm Bay, FL

Wow... It appears that I am going to have my hands full answering you guys (LOL). I've been experimenting with Widgets and Java Script all day. Round two just posted in AR and I am working on round three in WP... I have flash banners to test out (LOL). Will be back to serial comment and answer you guys in a little while. :-)

Jan 02, 2010 11:50 AM #74
David O'Doherty
Raleigh Realty Inc - Clayton, NC
Clayton NC Homes, Raleigh, NC

Thanks for the feedback C.

Jan 02, 2010 12:12 PM #75
Linda Lohman
Fonville Morisey Realty - Cary, NC
Former Teacher/Broker

How interesting! You always make me take time to think..........

Jan 02, 2010 12:47 PM #76
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

C- What a way to start the new year.. . my head is so stuffed , you may be Ubermental, but right now my head is "over-stuffed" mental.  Seriously, my head has been swimming with what and how to write.  And, with all of the avenues available, I am stiff confused and new I wanted to start the new year getting a grasp on social media and writing.  Now, I'm going to go back and not only re-read your post but also the comments above.  But I had to stop by to thank you for once again giving my you-know-what a swift kick or jump start for the year.

Jan 02, 2010 01:43 PM #77
Heather Fitzgerald
REALTY WORLD-Harbert Company, Inc. - Greenwood, IN
REALTOR Greenwood Indiana Real Estate

Way to motivate us to think, and to be creative.  I love your posts! 

Jan 04, 2010 11:07 AM #78
Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Just thought you might like to see one of my google alerts:

Google Web Alert for: "real estate the rome way"

C Tann-Starr's Outside Blog: uberMental.com...........Posted by Margaret Rome- Author:Real Estate the Rome Way 410-530-2400 12 days ago. C - 

Jan 14, 2010 01:20 PM #79
Steve, Joel & Steve A. Chain
Chain Real Estate Investments & Mortgage, Steve & Joel Chain - Cottonwood, CA


Great Post! Delightly comprehensive and upbeat.  Full of insightful suggestions. Written like an AR Ambassador. (of course)


Sep 07, 2010 03:53 PM #80
C Tann-Starr
Tann Starr & Associates, Inc. - Palm Bay, FL

Thank you, Steve. We are working on re-doing the websites because they all need to be upgraded. :-)

Sep 07, 2010 10:34 PM #81
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?


C Tann-Starr

Ask me a question
Spam prevention