When Is It Time To Cut The Umbilical Cord And (re-blog)

Reblogger Toula Rosebrock
Real Estate Agent with Diane Turton, Realtors, Forked River, NJ

I really enjoyed and agree 100% with Karen Kruschka's (of Woodbridge, VA)
post from the other day...

Great tip for newer agents.

Re-blogging was in order!!!




Toula N. Rosebrock (of Diane Turton, Realtors) - Broker / Sales Associate - Specializing in all of Ocean County - Lacey Township Real Estate, Forked River / Lanoka Harbor

Unique Name ... Unique Agent ... Unique Service!

Websites: www.Toula.org     www.ToulaRosebrock.com   


Waterfront Properties, Single Family Homes, Multi Family Homes, Condos, Townhomes, Adult Communities, Vacant Land, Commercial Properties, 1031 Exchanges


Original content by Karen Kruschka

Branding iron

Develop Your Personal Brand?

It is common practice for brokerages to provide agents with a free website and email address. That is very attractive to new licensees - it should be taken advantage of and appreciated.

However, the brokerage is promoting their "brand", not the agent's. Since they are providing the service at their expense it is only fitting that they control what is advertised and how it is disseminated.

In my opinion, the time for a new licensee to establish their own "brand" is the day they start in the business. A domain name with email, easy-to-use design templates and web hosting can be purchased from GoDaddy for abiut $15.00 per month. There are many advantages, but most importantly, You
  • are the focus of the website.
  • control the data to be on the site
  • develop the "look"
  • are the only person with access to your email
  • determine the level of SEO and where the site will be placed.
  • can modify the site as your market plans develop or change
There is no reason to refuse a free website from your broker. However, it is not at all unusual to see agents with several years in the business whose only website is the one provided by the brokerage. It makes you wonder if they really understand the value of developing a personal brand.


The Kruschka Team has 33 years full time experience in Prince William County

”Experience Isn’t Expensive – It’s PRICELESS”


Contact Karen and Art by Email or call us at 703-690-6569. Put our record of customer service, real estate experience and state-of-the-art technology to work for you in Alexandria, Arlington County, Fairfax County, Prince William County, Stafford County or the entire Northern Virginia Area.

Karen Kruschka Business Card



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Toula Rosebrock

Broker/Sales Associate, Realtor, Lacey Township,
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