Blog Blazers - Best Blogging Tips from Top Bloggers

By
Real Estate Agent with RE/MAX Destiny Real Estate Cambridge, MA

Blog Blazers Figures that of the dozen or so books I got for Christmas that the book on blogging would be one of the first I'd read.

In his book Blog Blazers author Stephane Grenier interviews 40 top bloggers.

Questions he asked include:

  • When did you decide you finally achieved success with your blog?
  • Which five blogs do you read regularly?
  • What are your main methods of marketing your blog?
  • Which marketing tactic has surprised you most in terms of its effectiveness?
  • What's your best advice regarding content and writing for bloggers?
  • What is the most common pitfall for new bloggers?
  • If you knew what you now know when you first started, what's the best tip you'd give yourself?
  • What's your most successful blog post ever?

Grenier founded LandlordMax Software so there are a number of software developer bloggers included. But while the book is weighted towards the tech blogs there's a variety of blog topics included. 

The book is also dominated by male bloggers - fewer than a quarter of the people interviewed are female. I'm not sure how that compares to the universe of bloggers - or the subset of successful blogs - however that's defined.

There aren't any real estate bloggers in the book but there are certainly names you'll recognize - and others whose blogs you'll want to check out. And much of the advice and tips will be applicable to your blog.

Bloggers include:

  • J.D. Roth of Get Rich Slowly
  • Pamela Slim of Escape from Cubicle Nation
  • Penelope Trunk of Brazen Careerist
  • Steve Rubel of Micro Persuasion
  • Aaron Wall of SEOBook

The bloggers in the book generally have high traffic sites and it's very interesting to read their takes on the questions Grenier poses. 

There are a lot of resources mentioned in the bloggers' answers - I've got to reread the book with a highlighter in hand.  Whether it's their top posts or their suggestions of best websites and blogs there are plenty of sites I want to explore.

If you've gone over to the other side and bought a Kindle or some other electronic reader this is a great book to download since there are so many sites to link to within the book.

Blog Blazers: 40 Top Bloggers Share Their Secrets to Creating a High-Profile, High-Traffic, and High-Profit Blog! is a super addition to your bookshelf.

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Rainmaker
342,704
Elizabeth Bolton
RE/MAX Destiny Real Estate Cambridge, MA - Cambridge, MA
Cambridge MA Realtor

Hi Jeff ~ The book definitely leans toward more tech-oriented blogs with a sprinkling of other types. I think people tend to travel the web in their own circles and can easily be unaware of all sorts of very popular subjects for blogs and websites simply because it's not on their path. And it's interesting in the book - particularly when the blogger is in a different field - to see which blogs they recommend.  The advice about blogging, marketing, writing, etc. is fairly universal.

Liz

Jan 01, 2010 05:04 PM #10
Rainmaker
719,152
Norma J. Elkins
Elite Realty Group - Morristown, TN
Realtor - Elkins Home Selling Team

I have never heard of the book but will check on it -- also - I do need all the help I can get with blogging - good luck in the new year to you!

Jan 01, 2010 10:13 PM #11
Rainmaker
635,243
Leesa Finley
RED Properties - Wake Forest, NC
RED Properties - Raleigh NC Real Estate

Thanks for the heads up on the book, Liz!  Carla is too funny - Perez Hilton!  HAHAHA  I will add this to my list of must reads!

Jan 01, 2010 10:57 PM #12
Rainmaker
861,100
Gabrielle Kamahele Rhind
KGC Properties LLC, Tucson Property Management & Real Estate - Tucson, AZ
Broker/Owner

GOOD MORNING LIZ!  My daughter has recently let me graduate from reading Dr Seuss books to reading my own books -- and will definately add this one!  Thanks for the share - I was looking for a blogging book! -- Gab

Jan 01, 2010 11:23 PM #13
Rainmaker
342,704
Elizabeth Bolton
RE/MAX Destiny Real Estate Cambridge, MA - Cambridge, MA
Cambridge MA Realtor

Hi Norma ~ I hear ya! I stumbled upon AR one year ago today and I've been learning as much as I can since. I once posted a picture of some of the books I had bought on blogging, SEO, etc - it's a huge stack.

Hi Leesa ~ I'm going to have to check out this Perez Hilton I think. Too funny.

Hi Gabrielle ~ That's a graduation worth celebrating! Funny - one book that was recommended several times in BB was Clear Blogging - sure enough I looked over (I cleared a shelf next to the bed for blogging/SEO/web, etc books) and there it was. Not sure I really went through it yet so that may make it onto my reading list soon.

Liz

Jan 02, 2010 12:10 AM #14
Rainmaker
317,306
Susan Brown
Keller Williams NE, Kingwood Texas (Humble & Atascocita too) - Kingwood, TX

Liz, I've bought several books on blogging - this sounds like it needs to be added to the stack!  I find the subject endlessly fascinating (not-so-much for my family when I talk about it incessantly).  Thanks!

Jan 02, 2010 03:58 AM #15
Rainmaker
342,704
Elizabeth Bolton
RE/MAX Destiny Real Estate Cambridge, MA - Cambridge, MA
Cambridge MA Realtor

Hi Susan ~ I hear ya! It's all I can do to not talk about it at every opportunity.  And my stack of books on the subject is probably two feet high.  I stumbled upon AR one year ago today and it kind of takes me aback at how many hours I've logged online since. Yeegads!

Liz 

Jan 02, 2010 09:39 AM #16
Rainmaker
508,942
C. Lloyd McKenzie
Albuquerque, NM
Living Albuquerque

Elizabeth:

Happy New Year!  Thank you for sharing this with us.  I will definitely add Blog Blazers to my reading list.  As I delve into this I am starting to realize the profit potential.  Blogging can be a good thing after all.

Jan 02, 2010 04:09 PM #17
Rainmaker
342,704
Elizabeth Bolton
RE/MAX Destiny Real Estate Cambridge, MA - Cambridge, MA
Cambridge MA Realtor

Hi Lloyd ~ Absolutely - and there's lots in the book about making money from your blog - sort of a differnent slant than most real estate blogs which are focused on attracting business.  Nothing wrong with multiple streams of income that's for sure.

Liz

Jan 02, 2010 05:27 PM #18
Rainmaker
394,903
Lew Corcoran, ASP®
Scena Home Staging & Decora Photography - East Bridgewater, MA
Home Stager & Real Estate Photographer

Here's mine - Blog on ActiveRain. The Google Juice you'll get will propel you to the top rankings for the relevant jeywords for your market area.

Jan 04, 2010 08:58 AM #19
Rainmaker
400,528
John Cannata
214-728-0449 http://TexasLoanGuy.com - Frisco, TX
Texas Home Mortgage - Purchase or Refinance

Liz - I had not heard of this book. Sounds like it has some solid tips, so I may need to check it out. Nothing wrong with doing MORE to spice up your blog right?

Jan 05, 2010 04:09 PM #20
Rainer
123,350
Marian Pierre-Louis
Fieldstone Historic Research - Medway, MA
Metrowest Boston

Liz,

I've never heard of this book either but then I've never heard specifically about any blogging book.  I suppose there are some good nuggets.  The problem with being a top blogger is that soon Blogging becomes your business as opposed to the business you were trying to promote.  That's not a problem for a lot of people.  People will take success in whatever form it comes.  But it makes you wonder what is the ultimate goal of hyper successful blogging.  I think I'll check out the book.  -Marian

Jan 06, 2010 12:24 AM #21
Rainmaker
342,704
Elizabeth Bolton
RE/MAX Destiny Real Estate Cambridge, MA - Cambridge, MA
Cambridge MA Realtor

Hi Lewis ~ And that's the truth! Amazing how powerful ti is.

Hi John ~ Once I'm into a subject I can't stop reading about it.  So the books pile ever higher!

Hi Marian ~ You're so right.  It can easily take on a life of its own - and since blogging isn't our business we really do have to keep our priorities straight. That aside, even if the blog money-making tips aren't relevant to me there's lots else that to pick up from their stories.

Liz

Jan 06, 2010 02:40 AM #22
Rainmaker
177,473
Linda Greco Rich, ABR, SRES
Exit Preferred Realty - Bel Air, MD
Harford County Specialist

Hi Liz, This sounds like a great resourse. I'll get it this weekend! I haven't bought a Kindle though I've thought about it. I like holding a book and turning pages. I feel like I'm reading a monitor enough in my day. I've heard that once I try it I will love it.

Jan 07, 2010 11:41 PM #23
Rainer
273,383
Irene Tron
Valparaiso, IN

Sure sounds like a book I need to read.  I think I'll look for it on Amazon.  Thanks!

Jan 08, 2010 11:32 PM #24
Rainmaker
1,201,991
Mary Yonkers
Alan Kells School of Real Estate/Howard Hanna Real Estate - Erie, PA
Erie/PA Real Estate Instructor

Liz--thanks for bringing this to my attention.  Every little suggestion helps.  Altough I doubt I will ever make the list.

Jan 14, 2010 06:39 AM #25
Rainer
321,367
Russel Ray, San Diego Business & Marketing Consultant & Photographer
Russel Ray - San Diego State University, CA

Hey, Liz - You should join the ActiveRain Library Station and put your book reviews there, too.

Jan 16, 2010 03:12 AM #27
Rainmaker
342,704
Elizabeth Bolton
RE/MAX Destiny Real Estate Cambridge, MA - Cambridge, MA
Cambridge MA Realtor

Hi Linda ~ My mother's changed her tune - she confided in me the other day that she prefers regular books.  There was initial excitement but over time she became disillusioned. Maybe if you were going to be traveling a lot - I've lugged many a book-filled suitcase.

Hi Irene ~ You can definitely pick up some good tips and resources.  I enjoyed it and am going to go back and read it again with a notepad or highlighter.

Hi Mary ~ Never say never!! Though really the huge blogs are often about blogging, or about tech issues.  A lot of the "mommy blogs" and the design blogs do very well. Real estate blogs have a much more limited audience I think.

Hi Russel ~ Lo and behold I clicked over to join and I already had.  I'll definitely put it in there next time round. And next time may be soon - I have an enormous collection of books about houses, decorating, renovation and restoration, etc that I keep meaning to write about. Thanks for the heads up.

Liz

 

Jan 16, 2010 04:30 AM #28
Ambassador
2,285,034
1 ~Judi & Don Barrett & Chassy Eastep - Integrity
Integrity Real Estate Services 118 SE AVE N, Idabel, OK 74745 - Idabel, OK
BS Ed, Integrity Real Estate Services -IDABEL OK

Sounds like discrimination to me :)  I wonder what the stats are on numbers of female/male blog writers..

May 06, 2010 03:42 PM #29
Rainmaker
342,704
Elizabeth Bolton
RE/MAX Destiny Real Estate Cambridge, MA - Cambridge, MA
Cambridge MA Realtor

Hi Judi ~ One thing I've noticed about the blogosphere (sp?) is that people travel in fairly tight circles. So I gues this the circle this particular male blogger / author travels in. I do wonder about the M/F blogger breakdown - I bet women make up a good percentage.

Liz

May 07, 2010 03:25 PM #30
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