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Getting Found in Google Local Search

By
Services for Real Estate Pros with BlogEasy for Real Estate Agents

I hve recently been researching the changes Google (and the other search engines) are making to local search. The SEs have been hammering away at local search for a few years now. Their objective is to essentially put the old paper-based Yellow Pages out of business - to become the default "go to" source for local business information.

So that makes Local Search very important for businesses targeting a local market. Real estate agents are obviously one of the most important business segments who should be up to speed on local business search.

Google's local business search strategy is based on Google Maps. When you think of it, this is probably Google's most important potential revenue source for Google Maps. As GMaps based local search becomes more dominant, it will become an important source of ad revenue.

If you use Google Maps to do a search you are using their local search system. For example, I did a search for "Waterloo Realtors" from Google.com (not the toolbar), and this is what I got:

local search results-Google

Notice that the sponsored (paid) links are at the very top. But right under those are the "local business results". This is what we're talking about here. Google has elevated the importance of local search results so that, for location based searches, they come up ahead of the normal results we are used to.

The bottom line is that if you want to score well for location based searches you have to get into the local search game.

There is some helpful information at the link below describing how to get started...

Getting Listed in Google Local Business Center

 

Tanya Nouwens
Immeubles Deakin Realty - Montreal West Island, QC
Montreal Real Estate Broker & Stager

Aha!  So that's how my Montreal staging competitor got her business up there on the Google search results page!  Thanks for the info, Rick. I will be pursuing this, though I can't get what I assume to be a video working on your link. (For me, videos rarely come up on ActiveRain too.) Any idea why? Many thanks for all the great info. -- Tanya in Montreal

Jan 02, 2010 12:11 AM
Dave Iliff
Patterson Schwartz - Hockessin, DE
Real Estate Agent in Hockessin, DE

Very helpful Rick! Thanks for the post!

Jan 02, 2010 12:12 AM
Maria Marriott
Executive Properties - Roseville, CA
Realtor - DBRealEstateTeam.com

Dave: Very informative. Thanks for posting it! 

Jan 02, 2010 12:16 AM
Rick Hendershot
BlogEasy for Real Estate Agents - International, IT

Hi Tanya, Glad it was helpful.

Re the video: Maybe you need a more up-to-date version of the Flash player. You might try going to the Adobe site and see if upgrading (in your browser) is recommended.

Here is the link to the video I think you are referring to:

http://www.youtube.com/watch?v=QXth5HIQYeY

Rick

Jan 02, 2010 12:25 AM
Mandy Buchholz
Benchmark Realty, LLC - Murfreesboro, TN

Thank Rick our team has been working on elevating ourselves up the google ladder. I will talk to my business partner to see if we are the correct steps.

Jan 02, 2010 12:40 AM
Rick Hendershot
BlogEasy for Real Estate Agents - International, IT

Hi Dave,

You're welcome. I hope to have further information about this topic available soon.

 

Rick

Jan 02, 2010 05:08 AM
Rick Hendershot
BlogEasy for Real Estate Agents - International, IT

Hi Maria,

You're welcome. Thanks for commenting.

Rick

Jan 02, 2010 05:08 AM
Rick Hendershot
BlogEasy for Real Estate Agents - International, IT

Hi Mandy,

You're welcome,

I will be testing local search for myself and a few clients, and will add new posts on this topic as I have something useful to say.

Rick

Jan 02, 2010 05:10 AM
Darrell Backen
Darrell Backen 1.855.216.6010 - Vancouver, BC
Digital Marketing

Very helpful info, thanks.

Jan 02, 2010 09:13 AM
Gary Swanson
Century 21 Harris & Taylor - Grants Pass, OR

Rick, thanks for much for posting this blog.  I just found out I'm not in Google's local search for my area, but I will be within 24 hours!

Jan 02, 2010 05:03 PM
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