ps or Leads Club on your 2010 Business Plan-The Goldmine Awaits!

Real Estate Agent with The Kelly-Norman Team Keller Williams RE

  Here in Sonoma County I have had great success with my "leads" or "Tips" club-The Sonoma County Executive Association (

  When it comes to Business to Business leads and quality professionals to refer to incoming and resident clients in my area I have a ready list of not only contractors and professionals but raving fans and friends!

   My question to the AR community: "How many of you are currently enrolled in such a group and what is your experience and successes?" I've met some of my best clients through my association with my "leads club" and always encourage other Realtors to find a club in their City or better yet START a club!

  Walter Sanford had a freebie tip he shared some 20+ years ago at one of his seminar, on how to form a "Diamond Club" or "leads group". I've passed his ideas along to Realtors throughout the nation over the 20+ years since first hearing Walter. In Santa Rosa, California we have many "tips" clubs including the nationally recognized; "LeTip". However many other independent clubs exist as well. Our group is the OLDEST in Sonoma County and one of the largest with close to 60 members. I feel the bigger the club the  better quality and amount of  leads generated and the bigger referral pool for your client's benefit.  

  And while the leads are our reason for being, one can't ignore the ready referrals at your fingertips for the aid of your clients AND your real estate practice. I have my "power group" within our club which consists of businesses I use on a regular basis-contractors,handyman,carpet cleaner, carpet/vinyl company, pool service, Interior Designer, Insurance, Mortgage Broker,banker,Appliance company, auto detailing, Marketing expert, property manager, etc, etc, etc!

  Plus THESE folks are also looking out for me! I can't encourage you enough to form your "Tips", "Leads" or "Diamond Club" soon. You can seek one out in your area or start one. Imagine the "lead generation" possibilities of calling "power partners" to form your own club and therefore gaining more and more "raving fans" ! I look forward to your comments and thoughts! If anyone wishes to see discuss this further I can be reached at: And good luck for a prosperous and fruitful 2010! I hope you make a "tips" Club work for you this year! One caveat though! "It works if YOU work it!"

Comments (2)

Marchel Peterson
Results Realty - Spring, TX
Spring TX Real Estate E-Pro

Michael, When we moved here 14 years ago I started searching for a leads club.  I found a wonderful business women's group. I finally found a start up club about a year ago but start up with the operable word it did not get of the ground. I however found out about a new chamber that was starting up in my area and I'm now on the board.  Maybe some day I will find that leads club but I've found some other great clubs/chambers along the way.

Jan 02, 2010 02:52 PM
Anthony Ebright - NMLSR ID #247647 Purchase and Refinance Mortgages
FHA, VA, Conforming, Jumbo - Wells Fargo Home Mortgage - Santa Rosa, CA

Mike, congratulations on your success with the leads club. I'm still trying to find one that doesn't have a lender in it. Tried to create a group with a realtor last year, but not enough interest.

Jan 02, 2010 06:19 PM