10 Strategic Steps to Guide You in 2010

By
Real Estate Agent with My Florida Homes For Sale

1. Best Practices For Achieving Global Outreach And Global Visibility (Are you working in a global market?)

  • The Internet is where people look at homes first
  • Attend real estate related events and conferences a) How do you get visibility?
  • Talk to people
  • One-on-one with qualified sphere and target the ones to gain the most exposure (who is giving you the most value?)
  • Customize your one-on-one
  • Minimize time spent
  • Qualify them
  • Follow up regularly
  • Share point of interest and humor
  • Remain memorable

2. Best Personal Marketing Strategies (What are you doing to maintain visibility in your market area?)

  • Blog
  • E-Postcard
  • Community letters
  • Join organizations and groups
  • Share information with sphere
  • Have a business lunch weekly
  • Ask what you can do for them? (give lunch first then ask what you can do for them)
  •  Permission based marketing
  •  Follow up 5-7 times
  •  Facebook, Twitter, Linked-in (Social networking)
  •  Name-tags worn everywhere
  •  Company t-shirts – wear socially
  •  Keep visible
  •  Send out “just sold” postcards

 3. Do You Have A Market Niche? (What is your market niche and do you feel you can have multiple market niches?)

  • What is your niche? Sports, waterfront properties, short sales, auctions, firemen/teachers, church, investors, REO, ethnic groups, politics, hobbies (example: golfer sells golf front properties; boater sells waterfront, etc.)

4. Best Practices For Effectively Marketing Your Listings (What are you doing that the competition is not?)

  • Pull owner/occupied in three mile radius and target the tenants (renters being able to buy)
  • Press releases on property (send bullet point information to Roger – it MUST be newsworthy) Press release gives you exposure
  • Video: Example, testimonials, show points of interest for the property – emotional. Example: horse farm – show videos of brushing horse, etc.
  • Track your results
  • Understand sellers’ motivation; reasons for urgency; get down the price; keep focused; keep their fire burning (three main points are exposure, price, accessibility)

5. Best Practices For Marketing To Buyers

  • What are your most effective ways for finding new buyers?
  • Look at previous buyers
  • Work your database
  • Listings must be the right price
  • You are what you advertise. Advertise $200,000 properties and you talk to $200,000 buyers; advertise $2 million properties and you talk to $2 million prospects.
  • Open House
  • Outreach to lead list (database)
  • Ask all “who do you know”
  • Ask for the referral

6. Best Practices For Holding An Open House (What are the best ways to get prospects to your open house?)

  • Ask to be added to your brokerage website
  • Realtor.com
  • Make it a themed event with food (one invite to brokers; one to prospects, etc.)
  • Send out e-flyer
  • Door Hangars
  • Send personal invitations (ex: 20 personalized invites to neighbors)

   a) What are your best practices for post open house follow up?

  • RSVP from the invitation (gives you great “in” with the people who responded
  • Neighborhood listing potential (may get a neighbor’s listing)

7. Effective Database Marketing (How important is database marketing today? Very important!)

  • If you are not using, you are going out of business
  • How often should you touch your database?
  • Important to follow up with database; three times per month
  • Share your best database marketing strategies with agents you know (the favor will be returned)
  • Send useful information
  • “Call to Order” (Ask for a referral)
  • Take advantage of company-provided marketing

8. Free Marketing Initiatives (What do you see as the most effective marketing strategy that is absolutely free?)

  • Blogging
  • E-postcards
  • Social networking

9. What Are You Going To Do Differently To Market Yourself And Your Properties In 2010?

  • Do inventory of what has been most effective: look back and reuse your most effective practices.

10. Best Marketing Practices To Do - Today

  •  Communicate one-on-one (make phone calls)
  •  Mirror the client’s personality
  •  Ask “Who do you know?”
  •  Ask for the referral
  •  Get involved with a charity
  •  Mail 20 personal invitations to neighbors (personalized) around your open house
  • Personally written thank you notes “from the heart”

Comments (2)

Lisa Walston
Atlas Property Group and Abbey Church Properties - Greenwood, IN

Wow! Thanks for the advanced realtor course in a blog!

Jan 04, 2010 01:44 PM
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Jul 17, 2011 08:54 PM
#2