These cold days are filled with anticipation about what the 2010 real estate market will be like. There is time to consider advertising, organization, and new approaches to draw in the viable prospects out there.
As I drove to town to get more horse feed, the neighbor's farm pond struck my eye. There they were - symbols of my 2010 customers. Wandering around, all looking for the "best" spot, some slipping and nearly falling, and all seemingly not having the direction of a leader.
Again I thought of my reading in SHIFT. Our job is to lead these wandering souls and narrow their choices to a very few good ones and a really great one so they can make that commitment to their future.
I understand all this and the challenge for this year is to effectively and efficiently put this thinking into practice. Yes, it is an exciting time to think - especially if you are in a warm place while it's 11 degrees outside.
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