My wife and I have casually tossed around the idea of selling our home and getting something with a little more space. Every time we begin the “should we move” talk, the same question always comes up. Do we use a Realtor? I have always been one to think “I can do anything if I set my mind to it.” But does it apply in this case? We didn’t use an agent when we purchased the house - but then again our purchase wasn’t the typical real estate transaction. I actually purchased our home on the courthouse steps. It was a fixer upper foreclosure.
I certainly know the value of a real estate agent. After all, almost all of my clients are Agents, Real Estate Offices, or somehow in the real estate industry. I plan on offering a buyer’s commission to attract agents but do I need a listing agent? Maybe I just need a push to help convince me that I do. So now is your chance to pull out all the stops. Let me see your strong sales skills. Convince me that I need to use a real estate agent.
My Strategy
Here is an outline of my strategy if I do decide to sell the home myself. So read below and then remind me of what I am overlooking. Break out your best “sound bites” from your listing presentation and fire away.
Marketing
I feel pretty comfortable about marketing my home. After all, I own a marketing company for Realtors. My marketing plan would consist of the following...
- Video Production: As a broadcast video major in college, I feel pretty comfortable with video. 3 years ago I designed a built a television production studio for my business. I have done freelance video production for YMCA, Tractor Supply and the Red Cross and still have a broadcast quality camera, professional lighting and a Glidecam camera crane.
- Photography: I am no professional photographer but I do have a Digital DSL camera and a few lenses. Photography is a hobby of mine so I think I can pull off some pretty decent photos. I know photographing homes is different than snapping photos of my son, wife or vacations but I think I could pull it off.
- Flyers: As a graphic designer, I have designed book covers, websites , logos and more. I have graphic designers on staff that design real estate flyers at least once a week.
- Website: Real Estate buyers are all over the web. So a website for my property is a given. I even purchased a great domain name soon after buying my house (just in case the Google Sandbox was real). I might even get creative and use some cutting edge technology.
- SEO: I can drive a ton of traffic to my property website by using all the SEO techniques I write about. I don’t live in a big city so I am confident that I can be at the top of the search engines in just a few days.
Finding the Right Price
I know the stats about FSBO houses selling for less than homes listed with an agent. I think much of that is due to marketing and correctly pricing the home. The county that I live in publishes all real estate records online so it should be pretty easy to pull comps. In addition, a client and mentor is a real estate investor so I have studied up on pricing. I did some pretty heavy market analysis when I purchased my home. After all, you having to know what you are getting into when you purchase a home almost sight unseen. Heck, I have even listened to the Carton Sheet's No Money Down course. :-)
Okay. Turn the tables. Convince me that hiring a real estate agent is my best move I can make.
update: After you read this post, be sure to read the follow up post
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