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Sell my House FSBO? Convince Me to Use a Real Estate Agent!

By
Real Estate Agent with Dakno Marketing

My wife and I have casually tossed around the idea of selling our home and getting something with a little more space. Every time we begin the “should we move” talk, the same question always comes up. Do we use a Realtor? I have always been one to think “I can do anything if I set my mind to it.” But does it apply in this case? We didn’t use an agent when we purchased the house - but then again our purchase wasn’t the typical real estate transaction. I actually purchased our home on the courthouse steps. It was a fixer upper foreclosure.

I certainly know the value of a real estate agent. After all, almost all of my clients are Agents, Real Estate Offices, or somehow in the real estate industry. I plan on offering a buyer’s commission to attract agents but do I need a listing agent? Maybe I just need a push to help convince me that I do. So now is your chance to pull out all the stops. Let me see your strong sales skills. Convince me that I need to use a real estate agent.

My Strategy

Here is an outline of my strategy if I do decide to sell the home myself. So read below and then remind me of what I am overlooking. Break out your best “sound bites” from your listing presentation and fire away.

Marketing

I feel pretty comfortable about marketing my home. After all, I own a marketing company for Realtors. My marketing plan would consist of the following...

  • Video Production: As a broadcast video major in college, I feel pretty comfortable with video. 3 years ago I designed a built a television production studio for my business. I have done freelance video production for YMCA, Tractor Supply and the Red Cross and still have a broadcast quality camera, professional lighting and a Glidecam camera crane.
  • Photography: I am no professional photographer but I do have a Digital DSL camera and a few lenses. Photography is a hobby of mine so I think I can pull off some pretty decent photos. I know photographing homes is different than snapping photos of my son, wife or vacations but I think I could pull it off.
  • Flyers: As a graphic designer, I have designed book covers, websites , logos and more. I have graphic designers on staff that design real estate flyers at least once a week.
  • Website: Real Estate buyers are all over the web. So a website for my property is a given. I even purchased a great domain name soon after buying my house (just in case the Google Sandbox was real). I might even get creative and use some cutting edge technology.
  • SEO: I can drive a ton of traffic to my property website by using all the SEO techniques I write about. I don’t live in a big city so I am confident that I can be at the top of the search engines in just a few days.

Finding the Right Price

I know the stats about FSBO houses selling for less than homes listed with an agent. I think much of that is due to marketing and correctly pricing the home. The county that I live in publishes all real estate records online so it should be pretty easy to pull comps. In addition, a client and mentor is a real estate investor so I have studied up on pricing. I did some pretty heavy market analysis when I purchased my home. After all, you having to know what you are getting into when you purchase a home almost sight unseen. Heck, I have even listened to the Carton Sheet's No Money Down course. :-)

Okay. Turn the tables. Convince me that hiring a real estate agent is my best move I can make.

update: After you read this post, be sure to read the follow up post

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Joy & Shane Goushaw
Sandals Realty - Fort Myers, FL

Brad -

You are so savy!  This was a great post!  As soon as I can afford to pay someone to design my website, you are hired!  BTW, I am proud of my fellow Realtors.  Everyone was very professional and came up with many compelling reasons of why it is in a FSBO's best interest to list with a Realtor.  

Thanks for this great blog Brad! 

Jul 10, 2007 01:44 PM
Rebecca Chambliss
Vista Sotheby's International - Rolling Hills Estates, CA
When you list your house, expect to list it for at least 6% less than comps to get buyers....buyers expect a "deal" when FSBO.  Also selling real estate is paritally about relationships with other agents....Good agents like to cooperate with other good agents and bring in buyers.  Most buyers would never go without a Realtor to represent them as it doesn't cost them anything and they are well protected, so by being a FSBO and not offering to cooperate with brokers, you might find lots of buyers, but few who will act on actually purchasing your home. 
Jul 10, 2007 01:51 PM
Anonymous
Walt

The offer of COMPENSATION in the Mls, also implies an offer of COOPERATION. I do not like having to work with the inexperienced, unlicensed or owner themselves, for only a half a commission.

My guess is, you may have FUN selling yourself, but you will NOT make any more money.

My commision brings with it a consortium of brokers, Agents, the Buyers already working with those Agents, the access to new buyers, the referrals, recommendations, the comparable properties (BOTH active AND sold), the statistics,  the formulas, the forms... all in a spirit of cooperation once the house is sold. Not to mention the knowledge, skills and advice applicable to a real estate transaction. I take nice pictures too. I took 75 pictures to use and rotate 6-12 at a time.

80% of residential sales are thru brokers.

Of the 20% that remain, (and some are sheriff sales, builder sales, sales between spouses, or family members) about HALF (10%) are sold to buyers where there is a prior exisitng relationship. A friend of a friend, a neighbor, or an acquantance purchased the house; the other HALF (10% of sales) were sold as an arms length transaction, to a stranger.

MOST of the sellers, in this 2nd group (sales to strangers) said it was not worth the time or money to do it again. Whereas, the sellers in the 1st group  (prior relationship sales) expressed satisafaction. Realize, that though they did express satisafaction, they may not have NETTED and more money. They MAY have DISCOUNTED the house by the amount of the commission, to the acquantance.

So, the odds are one in twenty that you'll in the end, think it was satisfacotry, and you may NOT realize any more money for your satisafaction.

The best reason to use a broker, is our ability to help the buyer MAKE A DECISION. Most buyers have trouble making a decision, especially in a down market, with negative publicity.

Momentum lost here, waiting for a 3rd party to assist, will cost you some offers, or contracts.

 

Jul 11, 2007 03:13 AM
#65
John Occhi
AZ Veteran Notary Services - Marana, AZ
Mobile Notary Public/Certified Loan Signing Agent
Not sure if anyone shared this with you or not - but you state that most of your clients are REALTORS - so doesn't it make sense that if you are going to live off of Real; Estate that you should participate in the system that feeds you and your family?

John Occhi, Hemet REALTOR
Mission Grove Realty
Jul 11, 2007 07:13 AM
Brad Carroll
Dakno Marketing - Knightdale, NC
Real Estate Web Designer
Rebeca Walt and John: I would encourage you to read the follow up post. It will explains my motivation in writing this. Thanks for the comments
Jul 11, 2007 12:10 PM
Nicholas Christopher
Century 21 Rauh & Johns - Gloucester Twp, NJ
Communication Is Key
You have some good ideas, but are you prepared to get someone qualified for a loan? Can you be available for inspections and buyers to see the home. People aren't always free on nights and weekends. Are you able to handle the contracts on your own and have all necessary disclosures and addendum's prepared? There is alot more to it than just marketing the home. Sure that is a big part, but you have to get that one person that is qualified and is ready to buy. Can you wait for contingent buyer?? Hope this helps.
Jul 20, 2007 08:14 AM
Andy Piper
Ann Arobr real estate-Piperpartners.com - Ann Arbor, MI

Hi,

Going FSBO is a do it your selfer thing for sure.  I work with lots of FSBO's in Ann Arbor Michigan in fact before I became a licensed Realtor, I started a For Sale By Owner website called www.MichiganFSBOHomes.com  (since 2000) It still is in operation, and I encourage people to post there.  But knowing what I know and seeing so many people do this, I am pretty much convinced that in the majority of cases a good Realtor can net as much or more than you can FSBO, without the hassle and without the potential pitfalls.  Where I have seen problems recently is in a falling market where opportunity is lost and now the home is worth less.  It is probably better to do FSBO in a rising market.

Andy Piper, Ann Arbor MI 

Jul 25, 2007 02:00 PM
Bobby Carroll
Jaclyn Smith Properties - Clayton, NC
Clayton NC New Home Happiness Coordinator

Living in the top selling market in the USA certainly couldn't hurt!

Forbes Magazine: Raleigh best place to sell a home

Jul 25, 2007 02:15 PM
Anonymous
Lisa
Hassle: The biggest reason NOT to do business with realtors.  We are getting ready to switch to by owner. I can't tell you how many times realtors have made appointments, not shown up and never called back. Maybe 50? It's to the point of ridiculousness. What does it take to call back and say you found something else, ran out of time or whatever?!  I like to help realtors by making my house an easy sell. When I know we have someone coming, we turn on every light, make sure everything is neat and clean like a model home, have music playing and we are out of the house. Basically, my life stops until the realtor comes and goes with their client. Sometimes they are 2 hours late or aren't coming at all and we are waiting on them before sitting down to dinner because we don't want "food smells" in the house while they are showing it or they will be made to feel rushed or like they are intruding. That is self centered and ignorant. I hate realtors. I've met very few who are considerate of anyone other than themselves. 
Oct 28, 2007 09:00 AM
#71
Michael Trinchitella
Putnam, Westchester Real Estate - Mahopac, NY
Putnam Westchester Real Estate
Lisa - do you think it is the Realtor who did not want to see your house or never showed up? no it was the prospective buyer who told them they did not want to see it for whatever reason, a shame the agent did not call to cancel, but just wait and see how many unrepresented buyers never show up at your house when you decide to sell it FSBO, they don't have a decent Realtor who will make sure they show up... then let's see who you hate.... :)
Oct 28, 2007 09:06 AM
Miriam Bernstei
Rochester, NY
Lisa there is no excuse for these REALTORs to not call you.  Where is your listing agent in all of this.  They should be personally making all appointments and calling an hour before to make sure they are coming before you go through all of this.  To have 50 appointments and no shows there is something wrong.  This does happen it is hard to control the time between appointments sometimes, delays, weather, etc.  There is a way to fix it that should have happened a while ago.   If you go FSBO it will not be better.  The buying public believes that it is your job to accomodate them, if you want to sell.  The process is a pain but make it work for you.
Oct 28, 2007 09:28 AM
Brian Brumpton
Keller Williams Boise - Boise, ID
Boise Idaho Real Estate

This is the post that will never die.  Lisa, it sounds like you and your agent need to have a heart to heart.  If you've had 50 showings where Realtors haven't shown up I would like to know how many have.  A house that is generating that much attention must have good reason be it marketing, condition, or price.  I would say if you're getting that many showings and no offers marketing has to be good and either the condition or price is off.

It sounds like your agent is doing a good job of marketing your home, it doesn't sound like they are very good at giving your open and honest feedback.  I apologize for Realtors who don't have the common decency to cancel appointments.  Not to worry, they won't be in business much longer.  That problem is correcting itself daily.  As this market is handed back to professionals the level of service you receive for Realtors should be on the rise.

Oct 29, 2007 01:32 AM
Raymond Patterson
The Patterson Team @ Keller Williams Excellence - Lutherville Timonium, MD
President - Patterson Team Homes
Do you have all the proper lead paint disclosures?  Does it matter?  Is there liability if you don't give the buyer all the info?  Do you have lawyers to consult at a moments notice?  There are so many reasons other than money.
Oct 29, 2007 01:45 AM
Sydney Griecci
Smiling Dog Enterprises - Louisville, CO

Don't forget Owner Financing!

When it comes to selling real estate, one of the biggest obstacles sellers face is a so-called “depressed” market. Even when a property is highly desirable, it can be hard to get the price you want in this real estate environment. You could end up losing a lot of time, money, and opportunities, waiting for a “perfect buyer” who may NEVER materialize! The traditional solution is to drop your asking price. But this common strategy doesn’t always work in your favor. In fact, it can work against you, making your home seem undesirable and your position seem weak. But there IS a way to turn this challenge into a profitable opportunity! I am trying to let every Realtor know that I can increase your sales and my bottom line. It does not cost anything. Please visit our BLOG for more information. I am not selling anything. I am in the business of paying cash for mortgage notes and trust deeds. http://realestatefunding.smilingdogenterprises.com http://twitter.com/sgriecci

Sep 15, 2008 11:48 AM
Anonymous
Rameh S. Dickens

there is always errors and omissions insurance if there is a mistake and people love to sue...

Oct 24, 2008 12:16 PM
#77
Sydney Griecci
Smiling Dog Enterprises - Louisville, CO

Creative Financing Journal How to Sell Your Property Fast - At The Price You Want!

The Inside Secrets To Seller Financing When it comes to selling real estate, one of the biggest obstacles sellers face is a so-called “depressed” market. Even when a property is highly desirable, it can be hard to get the price you want in this real estate environment. You could end up losing a lot of time, money, and opportunities, waiting for a “perfect buyer” who may NEVER materialize!

The traditional solution is to drop your asking price. But this common strategy doesn’t always work in your favor. In fact, it can work against you, making your home seem undesirable and your position seem weak. But there IS a way to turn this challenge into a profitable opportunity! The seller finance solution More and more home sellers are turning to private financing to sell properties quickly and at the best possible price.

Why? Because it’s a great way to attract an untapped group of potential buyers looking to buy a home outside of conventional financing. Seller financing can put you back in the driver’s seat and turn ANY market into a SELLER’S DREAM! You see, there is a large percentage of first-time home buyers who cannot get approved for bank funding because of their credit situation.

These buyers will often offer to pay even MORE than the asking price for the opportunity to live the American dream of home ownership. Once you understand a few secrets to seller financing, you’ll know why these “credit challenged” folks can be your “perfect buyers” and provide a positive solution for ALL parties involved… Seller financing: a powerful tool to sell homes in a stagnant market Private financing can lead to many more home buyers Seller financing could help sellers get more money for their property Sellers could still receive the cash they need when financing the sale of their property

How to Sell Your Property Fast - At The Price You Want!

1. Seller financing can enable YOU to sell your home quickly and easily, at the price you want.

2. It gives the BUYER a chance to purchase a home that would otherwise be out of reach.

3. If a real estate agent is involved, it allows the agent to collect a commission from a sale that wouldn’t happen through traditional means. So everyone wins!

Turning the sale into cash But what happens if the buyer does not put down a substantial down payment and the seller needs additional cash to purchase another property? That’s where the beauty of seller financing comes in. It’s possible for the seller – now the mortgage holder – to turn around and sell the mortgage note for a lump sum of cash!

It’s easier and more common than most people ever imagine! As a professional Note Finder, I specialize in helping holders of mortgage notes get immediate cash for their paper asset. In fact, if you or someone you know holds a mortgage note, I can help turn it into CASH right now!

“Seller financing is a powerful tool to remedy real estate situations that otherwise look grim.” Liquidating your seller-financed notes How a Note Finder Helps It All Happen For You! There is a growing group of note business professionals known as “Note Finders” who are making it easier than ever to sell real estate notes.

These folks are individuals who help Note Sellers find a buyer. Also known as cash flow specialists or note liquidators, Note Finders collect and organize information about potential note sales so that people who buy notes can easily determine if the stream of income is right for them. Note Finders serve to inform Note Holders of their options.

They also help to streamline the process of selling a cash flow by helping Note Holders to understand the process. Note Finders know what types of note terms, interest rates, down payments, and payment schedules Note Buyers prefer, and are familiar with typical yield notes. Therefore, an experienced finder can give home owners pertinent information to structure a new note so that it sells quickly.

As a Note Finder, I have an in-depth understanding of the private note industry and I am able to approximate the value of most secured cash flows. Keep in mind that Note Finders do not act on the behalf of either the Note Holder or the buyer and do not provide counsel to either party; we represent ourselves. I can give you an idea of what makes a note attractive to buyers as well as present information about a note to potential buyers, but will not assist either party with the decision to finalize a note deal. Seller Financing: Creating A Note For Quick Sale Seller financing is a popular way to sell real estate without dropping the price.

In fact, builders will often offer financing to sell the properties they’ve built in a difficult market without having to reduce their prices. When the property owner is willing to “carry back” a note many advantages can result:

1. The Seller can get a higher selling price.

2. The property can sell faster.

3. The overall sales closing ratio can increase.

4. The note can generate a steady payment stream for long-term income.

But in order to sell a Property this way, the home owner needs to market the property to a different type of buyer. Attracting “credit challenged” buyers requires a different strategy to reach a different demographic. The seller must use a more targeted marketing technique, designed specifically for the “unconventional buyer’s market.” And the most effective advertising methods to tap into this distinctly separate pool of buyers might surprise you!

Seller Financing: Creating A Note For Quick Sale How much is a note worth? When deciding to liquidate a seller-financed note the first step is uncovering how much the note is worth. To do that, it’s best to get inside the head of the Note Buyer. Note Buyers always want a good deal, so most of them will usually begin by conducting a quantitative evaluation of the numbers on a cash flow. The two factors that buyers look at first are the note term and interest rate.

How term affects note pricing To illustrate, consider these two similar notes with different terms. Assume that both notes have a balance of $100,000, with a fixed interest rate of 8 percent. The first note has payments of $733.76 per month over 30 years (360 months), while the second note will be paid off in 10 years (120 months) at $1,213.28 monthly – a term three times shorter. For this example, assume that the buyer is looking to yield 15 percent on the remaining payments. If no payments had been made towards the $100,000 balance, the buyer’s offer at 15 percent would be $58,030.25 for the 30-year note and $75,202.55 for the 10-year note. Based on the figures alone, you can see that the second note with the shorter term will receive a much higher offer.

An “interesting” consideration The interest rate is also a important point for buyers when they start their note evaluation process. Specifically, buyers look for interest rates that are “just right” – neither too high nor too low. Interest rates that are too high will make it difficult for the Payor to meet her monthly payment obligations, making a foreclosure likely. Conversely, when the interest rate is too low, many buyers find that the amount they can pay for the note typically won’t meet the seller’s needs. As a result, many buyers will avoid making offers on notes with extremely low interest rates because past history has shown that these deals can be difficult to close. Yield vs. Interest = Discount Here is the critical point: the amount of the discounted offer that a seller gets from a prospective buyer is usually a direct result of the difference between the interest rate and the buyer’s yield.

A note with a lower interest rate forces the buyer to make up his yield from the discount instead of the interest that accrues each month. So, as the difference between the note’s interest rate and the buyer’s desired yield grows the offer to the seller decreases. This effect can be illustrated using two notes, both written for $100,000 and amortized over 30 years. The first has an interest rate of 3 percent and payments of $421.60. The second note is amortized at an interest rate of 10 percent with monthly payments of $877.57. If the buyer wants to yield 15 percent on the remaining payments (with no payments made yet), the offer for the first note would only be $33,342.72 on the 3 percent note, but $69,403.63 for the 10 percent note. Remember that the balance on each note was $100,000, so the discount is $66,657.28 and $30,596.64 respectively… simply because of the difference in interest rate. Any experienced buyer who runs these figures will realize that almost all Note Holders would find a discount of $66,000 or more on their $100,000 note very difficult to swallow.

A few buyers might consider lowering their personal yield requirements in an attempt to reduce the discount – if the note has other compelling attributes. I look forward to talk with you further about any of the strategies explained here. Please contact me if you’d like to discuss this information or for help with any of your note transactions. Visit our Blog for more articles and information.

http://www.smilingdog.net

email us

Oct 24, 2008 01:08 PM
TheMillsTeam YourSebringRealtors
Advantage Realty #1 - Sebring, FL
863-212-5441

I realize I'm a little late commenting on this post...........however, have you considered the time factor? It seems you are a rather busy guy. Do you have the time to facilitate showings? Do you have the time and nerve to follow up with prospective buyers? Aside from expertise, one of the biggest assets we bring to the table is that we do this full-time (hopefully).

Jun 06, 2010 02:57 AM
Anonymous
Jump Start Investments

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Dec 26, 2010 03:06 PM
#80
Sydney Griecci
Smiling Dog Enterprises - Louisville, CO

This is just a sample of data I have compiled. Please visit our full Blog for more articles and feel fee to comment. Just click on this link

Dec 26, 2010 04:24 PM
Anonymous
Adelle
You have a toothache? where do you go? dentist you are sick? where do u go? doctor need to sell a house? where do you go? REALTOR because this is what a trained proffessional does best
May 24, 2014 09:54 AM
#82